negative stereotype

U of M researcher discovers stereotypes can deter consumer purchases

The perception of negative stereotyping, particularly in the areas of financial services and automobile sales and service, can cause consumers to fear being…

Negative stereotypes shown to affect learning, not just performance

While the effect of negative performance stereotypes on test-taking and in other domains is well documented, the study by social psychologist Robert J. Rydell…

Psyched Out by Stereotypes: Research Suggests Thinking About the Positive

The study, led by Robert J. Rydell, assistant professor in the Department of Psychological and Brain Sciences at Indiana University, focused on women and math…