Next generation video: WDR and Fraunhofer HHI present significantly improved video quality at IFA 2019

© Fraunhofer HHI

VVC/H.266 is the successor standard to HEVC/H.265. The latter is currently the most modern and efficient standard for Video Coding and is used, for example, in smartphones for recording and playing videos and streaming high-definition video content on flat-screen televisions.

The Fraunhofer HHI was significantly involved in the development of HEVC/H.265 as well as its predecessor AVC/H.264, and is once more involved in the successor standard VVC/H.266. WDR is expecting the cooperation to primarily benefit viewers in terms of both video quality and data transmission costs.

Compared to HEVC/H.265, VVC/H.266 should allow data rate savings of up to 50 percent. Thus, a more efficient data transmission is possible in the fixed and especially in the mobile network, where the data capacity is limited. For example, a 90-minute UHD video encoded with HEVC/H.265 currently requires about 10 gigabytes of data, while with VVC/H.266 it will only require about 5 gigabytes.

The new VVC/H.266 standard is expected to be officially released in summer 2020. In the course of 2021, the first products based on the new standard are expected to be launched commercially. However, WDR and Fraunhofer HHI are already collaborating on testing prototypes in the laboratory.

Initial results can be seen at the IFA exhibition from September 6 to 11 at the joint booth with Deutsche TV-Plattform (booth 203a, hall 26).

Benjamin Bross, benjamin.bross@hhi.fraunhofer.de, +49 30 31002 622

https://newsletter.fraunhofer.de/-viewonline2/17386/399/279/ldL144xW/ZKvZCqOqAo/…

https://www.hhi.fraunhofer.de/en/press-media/press-releases.html

Media Contact

Kathleen Schröter Fraunhofer-Institut für Nachrichtentechnik, Heinrich-Hertz-Institut, HHI

All latest news from the category: Trade Fair News

Back to home

Comments (0)

Write a comment

Newest articles

Lighting up the future

New multidisciplinary research from the University of St Andrews could lead to more efficient televisions, computer screens and lighting. Researchers at the Organic Semiconductor Centre in the School of Physics and…

Researchers crack sugarcane’s complex genetic code

Sweet success: Scientists created a highly accurate reference genome for one of the most important modern crops and found a rare example of how genes confer disease resistance in plants….

Evolution of the most powerful ocean current on Earth

The Antarctic Circumpolar Current plays an important part in global overturning circulation, the exchange of heat and CO2 between the ocean and atmosphere, and the stability of Antarctica’s ice sheets….

Partners & Sponsors