More than a quarter of a million visitors from all over the world have travelled to the small town of Forks, situated in the northwest of the USA, where the books are set. Researchers at the research institute of tourism ETOUR at Mid Sweden University, present a new book about the fans and the tourism following this pop culture phenomenon.
- Our research shows that as many as 65 per cent of the tourists visit the destination because of Twilight. For the destinations where the saga takes place, this has resulted in a great opportunity, says Christine Lundberg, ETOUR.Forks is just one of several Twilight destinations around the world visited by tens of thousands of fans. The driving force behind the travelling is to experience the ambiance of the place and reinforce the emotional connections to the fictional characters. It often creates intense experiences, spreading and expanding the interest through a frequent use of social media among the fans.
The new book Twication™: The Twilight Saga Experience supports previous results; there is often a stereotypical image of the Twilight fans being teenage girls, but a relatively large number of Twilight fans and Twilight tourists are women of a more mature age, often with a university education. It has also become increasingly more common that the fans themselves arrange trips and events; a sense of community is what is important.- From a tourist perspective it is surprising that only 3 per cent of those visiting Twilight destinations are using traditional travel agencies when searching for information. Instead they use social media and websites to find information on locations and sights, says Maria Lexhagen, ETOUR.
The tourism researchers note that the interest in the typical Twilight destinations is starting to decrease, but the Twilight tourism lives on. The difference is that fans are now travelling to other locations, perhaps lacking any direct connection to Twilight but which are well located geographically and easy to get to, for example a metropolis that is more accessible in order to get together and share their common interest with other Twilight fans.
- The Twilight destinations losing visitors have to readjust and find new products to develop so that the visitors will return. This goes for all destinations, but becomes particularly obvious for destinations previously unknown, says Sigrid Mattsson, one of the book’s authors.
The book Twication™: The Twilight Saga Experience describes the tourism emerging in the wake of Twilight. It deals with pop culture as a phenomenon, the fans’ travelling and shared interest, the importance of social media and how the new destinations take advantage of and promote their products.For additional information:
Maria Lexhagen, PhD. ETOUR, Mid Sweden University, +46 70-602 58 80, e-mail: email@example.com
Johan Lundin | idw
New measure for the wellbeing of populations could replace Human Development Index
07.11.2018 | International Institute for Applied Systems Analysis (IIASA)
Because not only arguments count
30.10.2018 | Max-Planck-Institut für Mathematik in den Naturwissenschaften (MPIMIS)
What if a sensor sensing a thing could be part of the thing itself? Rice University engineers believe they have a two-dimensional solution to do just that.
Rice engineers led by materials scientists Pulickel Ajayan and Jun Lou have developed a method to make atom-flat sensors that seamlessly integrate with devices...
Scientists at the University of Stuttgart and the Karlsruhe Institute of Technology (KIT) succeed in important further development on the way to quantum Computers.
Quantum computers one day should be able to solve certain computing problems much faster than a classical computer. One of the most promising approaches is...
New Project SNAPSTER: Novel luminescent materials by encapsulating phosphorescent metal clusters with organic liquid crystals
Nowadays energy conversion in lighting and optoelectronic devices requires the use of rare earth oxides.
Scientists have discovered the first synthetic material that becomes thicker - at the molecular level - as it is stretched.
Researchers led by Dr Devesh Mistry from the University of Leeds discovered a new non-porous material that has unique and inherent "auxetic" stretching...
Scientists from the Theory Department of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science (CFEL) in Hamburg have shown through theoretical calculations and computer simulations that the force between electrons and lattice distortions in an atomically thin two-dimensional superconductor can be controlled with virtual photons. This could aid the development of new superconductors for energy-saving devices and many other technical applications.
The vacuum is not empty. It may sound like magic to laypeople but it has occupied physicists since the birth of quantum mechanics.
10.12.2018 | Event News
06.12.2018 | Event News
03.12.2018 | Event News
10.12.2018 | Materials Sciences
10.12.2018 | Event News
07.12.2018 | Life Sciences