More than a quarter of a million visitors from all over the world have travelled to the small town of Forks, situated in the northwest of the USA, where the books are set. Researchers at the research institute of tourism ETOUR at Mid Sweden University, present a new book about the fans and the tourism following this pop culture phenomenon.
- Our research shows that as many as 65 per cent of the tourists visit the destination because of Twilight. For the destinations where the saga takes place, this has resulted in a great opportunity, says Christine Lundberg, ETOUR.Forks is just one of several Twilight destinations around the world visited by tens of thousands of fans. The driving force behind the travelling is to experience the ambiance of the place and reinforce the emotional connections to the fictional characters. It often creates intense experiences, spreading and expanding the interest through a frequent use of social media among the fans.
The new book Twication™: The Twilight Saga Experience supports previous results; there is often a stereotypical image of the Twilight fans being teenage girls, but a relatively large number of Twilight fans and Twilight tourists are women of a more mature age, often with a university education. It has also become increasingly more common that the fans themselves arrange trips and events; a sense of community is what is important.- From a tourist perspective it is surprising that only 3 per cent of those visiting Twilight destinations are using traditional travel agencies when searching for information. Instead they use social media and websites to find information on locations and sights, says Maria Lexhagen, ETOUR.
The tourism researchers note that the interest in the typical Twilight destinations is starting to decrease, but the Twilight tourism lives on. The difference is that fans are now travelling to other locations, perhaps lacking any direct connection to Twilight but which are well located geographically and easy to get to, for example a metropolis that is more accessible in order to get together and share their common interest with other Twilight fans.
- The Twilight destinations losing visitors have to readjust and find new products to develop so that the visitors will return. This goes for all destinations, but becomes particularly obvious for destinations previously unknown, says Sigrid Mattsson, one of the book’s authors.
The book Twication™: The Twilight Saga Experience describes the tourism emerging in the wake of Twilight. It deals with pop culture as a phenomenon, the fans’ travelling and shared interest, the importance of social media and how the new destinations take advantage of and promote their products.For additional information:
Maria Lexhagen, PhD. ETOUR, Mid Sweden University, +46 70-602 58 80, e-mail: email@example.com
Johan Lundin | idw
Lying in a foreign language is easier
19.07.2018 | Julius-Maximilians-Universität Würzburg
05.07.2018 | Institute of Science and Technology Austria
For the first time ever, scientists have determined the cosmic origin of highest-energy neutrinos. A research group led by IceCube scientist Elisa Resconi, spokesperson of the Collaborative Research Center SFB1258 at the Technical University of Munich (TUM), provides an important piece of evidence that the particles detected by the IceCube neutrino telescope at the South Pole originate from a galaxy four billion light-years away from Earth.
To rule out other origins with certainty, the team led by neutrino physicist Elisa Resconi from the Technical University of Munich and multi-wavelength...
For the first time a team of researchers have discovered two different phases of magnetic skyrmions in a single material. Physicists of the Technical Universities of Munich and Dresden and the University of Cologne can now better study and understand the properties of these magnetic structures, which are important for both basic research and applications.
Whirlpools are an everyday experience in a bath tub: When the water is drained a circular vortex is formed. Typically, such whirls are rather stable. Similar...
Physicists working with Roland Wester at the University of Innsbruck have investigated if and how chemical reactions can be influenced by targeted vibrational excitation of the reactants. They were able to demonstrate that excitation with a laser beam does not affect the efficiency of a chemical exchange reaction and that the excited molecular group acts only as a spectator in the reaction.
A frequently used reaction in organic chemistry is nucleophilic substitution. It plays, for example, an important role in in the synthesis of new chemical...
Optical spectroscopy allows investigating the energy structure and dynamic properties of complex quantum systems. Researchers from the University of Würzburg present two new approaches of coherent two-dimensional spectroscopy.
"Put an excitation into the system and observe how it evolves." According to physicist Professor Tobias Brixner, this is the credo of optical spectroscopy....
Ultra-short, high-intensity X-ray flashes open the door to the foundations of chemical reactions. Free-electron lasers generate these kinds of pulses, but there is a catch: the pulses vary in duration and energy. An international research team has now presented a solution: Using a ring of 16 detectors and a circularly polarized laser beam, they can determine both factors with attosecond accuracy.
Free-electron lasers (FELs) generate extremely short and intense X-ray flashes. Researchers can use these flashes to resolve structures with diameters on the...
13.07.2018 | Event News
12.07.2018 | Event News
03.07.2018 | Event News
19.07.2018 | Materials Sciences
19.07.2018 | Earth Sciences
19.07.2018 | Life Sciences