Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

National characteristics of subtitling are disappearing

27.11.2007
The national norms that govern the appearance of TV translations have almost completely disappeared and been replaced by international norms, according to a new doctoral dissertation by Jan Pedersen at the Department of English at Stockholm University. National differences in technical norms as well as in norms governing the use of translation solutions are disappearing in Scandinavia.

As late as in the early 1990s, there were distinct differences in how a film or TV programme was translated in Sweden and Denmark. These differences have now almost completely disappeared, due to new technology and globalization. Subtitles are now often produced by international companies that make several language versions, based on the same first-generation translation, while the public service companies in the Scandinavian countries used to be the sources of national subtitling norms.

Jan Pedersen’s dissertation has compared the Swedish and Danish subtitles of 100 anglophone films and TV programmes aired after the turn of the millennium. The dissertation has investigated technical norms: how fast the viewers need to read a subtitle before it disappears, how much is lost in translation, how many subtitles there are in each film etc. Swedish subtitles used to be more compact and stay on screen longer, while Danish norms dictated a fast succession of short subtitles that stuck closely to the cuts in the film. Furthermore, significantly more was lost in Swedish translations as compared to Danish subtitles. These differences are all but gone today.

The focus of the dissertation is on how translators handle cultural references, i.e. when people in a film or TV programme refer to something in the source culture, which may not be known to viewers in the target culture. An example of this is when National Health Services is rendered as Hälsovårds¬myndig¬heten in Swedish subtitles. There are no longer any statistically significant differences in the norms that govern which translation strategies are used. Danish subtitlers used to apply more playful and free strategies to make these references accessible to the TV audience, as when American senator Strom Thurmond was rendered as the Danish politician Mogens Glistrup. Swedish subtitlers, on the other hand, were more focused on content. As a result of the methods used by commercial companies today, where a translation into a Scandinavian language is often based on another Scandinavian translation, the national characteristics have vanished completely.

Maria Erlandsson | alfa
Further information:
http://www.eks.su.se

More articles from Social Sciences:

nachricht Innovations for sustainability in a post-pandemic future
06.07.2020 | International Institute for Applied Systems Analysis (IIASA)

nachricht Planning for a growing elderly population
26.06.2020 | International Institute for Applied Systems Analysis (IIASA)

All articles from Social Sciences >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: ScanCut project completed: laser cutting enables more intricate plug connector designs

Scientists at the Fraunhofer Institute for Laser Technology ILT have come up with a striking new addition to contact stamping technologies in the ERDF research project ScanCut. In collaboration with industry partners from North Rhine-Westphalia, the Aachen-based team of researchers developed a hybrid manufacturing process for the laser cutting of thin-walled metal strips. This new process makes it possible to fabricate even the tiniest details of contact parts in an eco-friendly, high-precision and efficient manner.

Plug connectors are tiny and, at first glance, unremarkable – yet modern vehicles would be unable to function without them. Several thousand plug connectors...

Im Focus: New Strategy Against Osteoporosis

An international research team has found a new approach that may be able to reduce bone loss in osteoporosis and maintain bone health.

Osteoporosis is the most common age-related bone disease which affects hundreds of millions of individuals worldwide. It is estimated that one in three women...

Im Focus: AI & single-cell genomics

New software predicts cell fate

Traditional single-cell sequencing methods help to reveal insights about cellular differences and functions - but they do this with static snapshots only...

Im Focus: TU Graz Researchers synthesize nanoparticles tailored for special applications

“Core-shell” clusters pave the way for new efficient nanomaterials that make catalysts, magnetic and laser sensors or measuring devices for detecting electromagnetic radiation more efficient.

Whether in innovative high-tech materials, more powerful computer chips, pharmaceuticals or in the field of renewable energies, nanoparticles – smallest...

Im Focus: Tailored light inspired by nature

An international research team with Prof. Cornelia Denz from the Institute of Applied Physics at the University of Münster develop for the first time light fields using caustics that do not change during propagation. With the new method, the physicists cleverly exploit light structures that can be seen in rainbows or when light is transmitted through drinking glasses.

Modern applications as high resolution microsopy or micro- or nanoscale material processing require customized laser beams that do not change during...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

“Conference on Laser Polishing – LaP 2020”: The final touches for surfaces

23.07.2020 | Event News

Conference radar for cybersecurity

21.07.2020 | Event News

Contact Tracing Apps against COVID-19: German National Academy Leopoldina hosts international virtual panel discussion

07.07.2020 | Event News

 
Latest News

Rare Earth Elements in Norwegian Fjords?

06.08.2020 | Earth Sciences

Anode material for safe batteries with a long cycle life

06.08.2020 | Power and Electrical Engineering

Turning carbon dioxide into liquid fuel

06.08.2020 | Life Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>