The study, which is funded by the Economic and Social Research Council, will be based on interviews with older women (aged 55 and over) and aims to learn why, in an era when older people not only represent a significant proportion of the population but also have considerable disposable income, many women in their fifties, sixties and beyond who are interested in clothes claim they have difficulty finding ‘something to wear’ in retail outlets.
People in the fashion and media industries will also be interviewed about their perceptions of this group, with Professor Twigg wanting to know how and to what extent they cater for this market.
Professor Twigg also aims to report on what and how women aged 55 and over – many of whom were part of the generation that pioneered youth culture and mass consumption – feel about fashion and dress in the 21st century, as their views about becoming older may be very different from those of previous generations. The study also aims to explore the role of consumption in the changing culture of ageing.
Professor Twigg said: ‘I am interested in understanding how the experience of ageing may be changing. Patterns of dress and behaviour that were characteristics of our mother’s generation no longer apply. But how should we dress as we get older? I am very interested in what people think about this.’
Gary Hughes | alfa
New measure for the wellbeing of populations could replace Human Development Index
07.11.2018 | International Institute for Applied Systems Analysis (IIASA)
Because not only arguments count
30.10.2018 | Max-Planck-Institut für Mathematik in den Naturwissenschaften (MPIMIS)
Researchers at the University of New Hampshire have captured a difficult-to-view singular event involving "magnetic reconnection"--the process by which sparse particles and energy around Earth collide producing a quick but mighty explosion--in the Earth's magnetotail, the magnetic environment that trails behind the planet.
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Biochips have been developed at TU Wien (Vienna), on which tissue can be produced and examined. This allows supplying the tissue with different substances in a very controlled way.
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Faster and secure data communication: This is the goal of a new joint project involving physicists from the University of Würzburg. The German Federal Ministry of Education and Research funds the project with 14.8 million euro.
In our digital world data security and secure communication are becoming more and more important. Quantum communication is a promising approach to achieve...
On Saturday, 10 November 2018, the research icebreaker Polarstern will leave its homeport of Bremerhaven, bound for Cape Town, South Africa.
When choosing materials to make something, trade-offs need to be made between a host of properties, such as thickness, stiffness and weight. Depending on the application in question, finding just the right balance is the difference between success and failure
Now, a team of Penn Engineers has demonstrated a new material they call "nanocardboard," an ultrathin equivalent of corrugated paper cardboard. A square...
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16.11.2018 | Health and Medicine
16.11.2018 | Life Sciences
16.11.2018 | Life Sciences