Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Subliminal messages can influence us in surprising ways

02.01.2008
Flag waving is a metaphor for stirring up the public towards adopting a more nationalistic, generally hard-line stance. Indeed, “rally ‘round the flag” is a venerable expression of this phenomenon.

It comes as some surprise, then, that studies conducted by researchers at the Hebrew University of Jerusalem have shown that exposing people to a subliminal image of the national flag had just the opposite fact -- moderating their political attitudes.

Further, the researchers say that their studies indicate that, in general, subliminal messages -- that is, messages that are processed by our brains but never reach our consciousness – do indeed influence explicit attitudes and real-life political behavior, a significant extension to what we know about the effects of non-conscious processes.

The studies, led by cognitive scientist Dr. Ran Hassin of the Hebrew University of Jerusalem Psychology Department, show that the subliminal presentation of a national symbol affects not only political attitudes, but also voting intentions and actual voting in general elections.

In an article in the U.S. journal Proceedings of the National Academy of Sciences, a team led by Hassin reported on a set of experiments that examined the effects of the subliminal presentation of the national flag. The experiments involved over 300 participants who were recruited on the Mount Scopus campus of the Hebrew University.

In the first experiment, the Israeli participants, divided into two groups at random, were asked about their attitudes towards core issues in the Israeli-Palestinian conflict. Prior to answering these questions, half of them were exposed to subliminal images of the Israeli flag projected on a monitor and half of them were not. The results show that the former group tended to shift to the political center.

In other words, a brief presentation of the Israeli flag – so brief, that people didn't even notice it – was sufficient to make people adopt more moderate views. Another experiment, that was conducted in the weeks that preceded the Israeli pullout from Gaza, replicated these results and reflected centrist views in relation to the withdrawal and Jewish settlers in the West Bank and Gaza.

The third experiment was held just prior to Israel's last general elections. The results were identical. The subliminal presentation of Israel's flag drew right wing, as well as left wing, Israelis towards the political center. Crucially, participants who were subliminally exposed to the flag said they intended to vote for more central parties than those who had not been exposed to the subliminal message. The researchers then called the participants after the elections, and found out that people who were exposed to the flag indeed voted in a more moderate way.

Why this exposure to a national symbol should have what appears to be a surprising moderating effect remains yet to be studied and analyzed.

"I think these results are interesting for two reasons," says Hassin. "First, they provide sound empirical evidence for the non-conscious ways in which national ideologies subtly affect our thoughts and behaviors. We are now extending this research to examine what other ideologies can do so and in what ways this is expressed. "

"Secondly," he continued, "these results significantly extend the empirical knowledge regarding the nature and influences of unconscious processes. We are now investigating the mental mechanisms that underlie this phenomenon, and I am confident that this journey will yield new insights to our understanding of the cognitive unconscious – and hence, of consciousness itself."

Jerry Barach | alfa
Further information:
http://www.huji.ac.il

More articles from Social Sciences:

nachricht New measure for the wellbeing of populations could replace Human Development Index
07.11.2018 | International Institute for Applied Systems Analysis (IIASA)

nachricht Because not only arguments count
30.10.2018 | Max-Planck-Institut für Mathematik in den Naturwissenschaften (MPIMIS)

All articles from Social Sciences >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Magnets for the second dimension

If you've ever tried to put several really strong, small cube magnets right next to each other on a magnetic board, you'll know that you just can't do it. What happens is that the magnets always arrange themselves in a column sticking out vertically from the magnetic board. Moreover, it's almost impossible to join several rows of these magnets together to form a flat surface. That's because magnets are dipolar. Equal poles repel each other, with the north pole of one magnet always attaching itself to the south pole of another and vice versa. This explains why they form a column with all the magnets aligned the same way.

Now, scientists at ETH Zurich have managed to create magnetic building blocks in the shape of cubes that - for the first time ever - can be joined together to...

Im Focus: A new quantum data classification protocol brings us nearer to a future 'quantum internet'

The algorithm represents a first step in the automated learning of quantum information networks

Quantum-based communication and computation technologies promise unprecedented applications, such as unconditionally secure communications, ultra-precise...

Im Focus: Distorted Atoms

In two experiments performed at the free-electron laser FLASH in Hamburg a cooperation led by physicists from the Heidelberg Max Planck Institute for Nuclear physics (MPIK) demonstrated strongly-driven nonlinear interaction of ultrashort extreme-ultraviolet (XUV) laser pulses with atoms and ions. The powerful excitation of an electron pair in helium was found to compete with the ultrafast decay, which temporarily may even lead to population inversion. Resonant transitions in doubly charged neon ions were shifted in energy, and observed by XUV-XUV pump-probe transient absorption spectroscopy.

An international team led by physicists from the MPIK reports on new results for efficient two-electron excitations in helium driven by strong and ultrashort...

Im Focus: A Memory Effect at Single-Atom Level

An international research group has observed new quantum properties on an artificial giant atom and has now published its results in the high-ranking journal Nature Physics. The quantum system under investigation apparently has a memory - a new finding that could be used to build a quantum computer.

The research group, consisting of German, Swedish and Indian scientists, has investigated an artificial quantum system and found new properties.

Im Focus: Shedding new light on the charging of lithium-ion batteries

Exposing cathodes to light decreases charge time by a factor of two in lithium-ion batteries.

Researchers at the U.S. Department of Energy's (DOE) Argonne National Laboratory have reported a new mechanism to speed up the charging of lithium-ion...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

High entropy alloys for hot turbines and tireless metal-forming presses

05.11.2019 | Event News

Smart lasers open up new applications and are the “tool of choice” in digitalization

30.10.2019 | Event News

International Symposium on Functional Materials for Electrolysis, Fuel Cells and Metal-Air Batteries

02.10.2019 | Event News

 
Latest News

Magnets for the second dimension

12.11.2019 | Machine Engineering

New efficiency world record for organic solar modules

12.11.2019 | Power and Electrical Engineering

Non-volatile control of magnetic anisotropy through change of electric polarization

12.11.2019 | Physics and Astronomy

VideoLinks
Science & Research
Overview of more VideoLinks >>>