UCI psychologist shows memory manipulation may lessen appeal of certain unhealthy treats
Most dieters know that the mind is a powerful force in the battle of the bulge; but a new study led by psychologist Elizabeth Loftus shows that the malleable nature of human memory might be used to help people avoid certain fattening foods.
In the first study to show false memories have potential to curb appetites for fattening treats, Loftus’ research team found that people can be led to believe they got sick as children from a specific food such as strawberry ice cream. As a result, they were less inclined to eat strawberry ice cream as adults. Loftus, whose research over three decades has changed the way scientists and the public view aspects of human memory, recently conducted several studies showing that false memories can influence future behavior, including decisions as fundamental as food choice.
Christine Byrd | EurekAlert!
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