Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Gym Culture Likened to McDonalds

23.04.2014

Visit a typical gym and you will encounter a highly standardised notion of what the human body should look like and how much it should weigh. This strictly controlled body ideal is spread across the world by large actors in the fitness industry.

A new study explores how the fitness industry in many ways resembles that of fast food. One of the authors is from the University of Gothenburg.


Gym Culture Likened to McDonalds

The University of Gothenburg

McDonaldisation of the gym culture is the theme of an article published in Sports, Education and Society, where Thomas Johansson, professor at the University of Gothenburg, together with Jesper Andreasson, senior lecturer at the Linnaeus University, have explored the development of the modern fitness concept. The study is partly based on interviews with personal trainers and group fitness instructors.

14 000 gyms across the world
With the example of the company Les Mills, established in New Zealand in the 1960s, the authors describe the emergence of a strictly regulated and globalised culture in the field of group fitness training. Les Mills – a giant in the fitness industry – operates based on a franchise model where permission to use the company’s programmes is sold across the whole world. Today, over 14 000 gym offer a Les Mills programme. The company is represented in over 80 countries, including Sweden, and caters to over four million fitness class participants every week.

Strictly regulated movements
‘Les Mills implies a standardised set of techniques that look basically the same in all forms of group fitness training. It’s really a business empire built around group fitness,’ says Johansson.
The concept consists of the company’s head trainer presenting strictly regulated movements, including which music should be played while they are performed. The instructions are updated every three months and then spread throughout the whole chain of certified Les Mills instructors. As a result, local instructors have a very marginal influence over the fitness classes they lead.

Limits utilisation of competence
‘This of course limits the individual instructors’ chances of tapping into their full competence, as they have no way of changing the movements, music or the way they give instructions. Their abilities are not fully utilised since they have to adhere so strictly to a pre-designed terminology and choreography. At the same time, individual gyms often promote the whole thing as a quality index,’ says Jesper Andreasson.

This summer, the authors will publish a book titled The Global Gym. Gender, Health and Pedagogies (Palgrave Macmillan).

Read the article Doing for Group Exercise What McDonald's Did for Hamburgers: Les Mills and the Fitness Professional as Global Traveler in Sports, Education and Society - http://www.tandfonline.com/doi/abs/10.1080/13573322.2014.885432#.U1ZslyTJ4Xy

For more information:
Thomas Johansson, Department of Education, Communication and Learning, University of Gothenburg, thomas.johansson.2@gu.se, +46 (0)31 786 2003
Jesper Andreasson, Department of Sport Science, Linnaeus University, jesper.andreasson@lnu.se, +46 (0)702 585678

Weitere Informationen:

http://ufn.gu.se/english/News/newsdetail//-gym-culture-likened-to-mcdonalds.cid1...

Torsten Arpi | idw - Informationsdienst Wissenschaft

Further reports about: Education Gothenburg Sports culture movements techniques

More articles from Health and Medicine:

nachricht Spread of deadly eye cancer halted in cells and animals
13.11.2018 | Johns Hopkins Medicine

nachricht Breakthrough in understanding how deadly pneumococcus avoids immune defenses
13.11.2018 | University of Liverpool

All articles from Health and Medicine >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: A Chip with Blood Vessels

Biochips have been developed at TU Wien (Vienna), on which tissue can be produced and examined. This allows supplying the tissue with different substances in a very controlled way.

Cultivating human cells in the Petri dish is not a big challenge today. Producing artificial tissue, however, permeated by fine blood vessels, is a much more...

Im Focus: A Leap Into Quantum Technology

Faster and secure data communication: This is the goal of a new joint project involving physicists from the University of Würzburg. The German Federal Ministry of Education and Research funds the project with 14.8 million euro.

In our digital world data security and secure communication are becoming more and more important. Quantum communication is a promising approach to achieve...

Im Focus: Research icebreaker Polarstern begins the Antarctic season

What does it look like below the ice shelf of the calved massive iceberg A68?

On Saturday, 10 November 2018, the research icebreaker Polarstern will leave its homeport of Bremerhaven, bound for Cape Town, South Africa.

Im Focus: Penn engineers develop ultrathin, ultralight 'nanocardboard'

When choosing materials to make something, trade-offs need to be made between a host of properties, such as thickness, stiffness and weight. Depending on the application in question, finding just the right balance is the difference between success and failure

Now, a team of Penn Engineers has demonstrated a new material they call "nanocardboard," an ultrathin equivalent of corrugated paper cardboard. A square...

Im Focus: Coping with errors in the quantum age

Physicists at ETH Zurich demonstrate how errors that occur during the manipulation of quantum system can be monitored and corrected on the fly

The field of quantum computation has seen tremendous progress in recent years. Bit by bit, quantum devices start to challenge conventional computers, at least...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

“3rd Conference on Laser Polishing – LaP 2018” Attracts International Experts and Users

09.11.2018 | Event News

On the brain’s ability to find the right direction

06.11.2018 | Event News

European Space Talks: Weltraumschrott – eine Gefahr für die Gesellschaft?

23.10.2018 | Event News

 
Latest News

How algae and carbon fibers could sustainably reduce the athmospheric carbon dioxide concentration

14.11.2018 | Life Sciences

NIH scientists illuminate causes of hepatitis b virus-associated acute liver failure

14.11.2018 | Life Sciences

The unintended consequences of dams and reservoirs

14.11.2018 | Earth Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>