Case studies on user-friendly services and innovative business models
How can services help encourage the spread of electric mobility, and how can they be systematically developed? Using four case studies from Finland, Estonia, Denmark and Norway, Fraunhofer IAO presents various approaches to developing e-mobility projects. One of the key research findings was that using game-like methods to involve customers in the development of e-mobility projects helps those business ventures become accepted.
As part of the DELFIN research project, Fraunhofer IAO is investigating the role services play in the market penetration of electric mobility. From their results, the researchers are deriving development approaches for successful e-mobility services and methods for implementing them.
Two authors from the team have now used recently published case studies to present specific e-mobility ventures and projects and consider them from the services perspective. This allows interested parties to see how services contribute to the spread of electric mobility from a variety of viewpoints. It also gives them valuable insights into the key factors in developing successful e-mobility business ventures.
Keys to success: gamification and getting users involved at an early stage of development
In order to get business and private users excited about e-mobility projects, it is important to involve them in the development process as soon as possible. This brings companies a double benefit: it not only gives their target group a chance to express the specific requirements they have of a given service, but also binds them to the company and its business venture from the start.
However, the optimum degree of user involvement in individual development stages depends on various factors, including the nature of the target group, the maturity of the service prototype, and the project budget. “Co-design sounds exciting, and working with customers is fun – but it’s far from easy to decide how much collaboration is the right amount, or when exactly to involve them and what methods to employ,” says Sabrina Lamberth-Cocca, a scientist at Fraunhofer IAO and one of the authors.
She adds that the key is to cleverly combine strongly integrative co-design methods, surveys to gather feedback, and methods for understanding the user perspective. When determining the degree to which customers should be integrated, it is essential to consider a service’s entire development process, to vary the methods depending on the development stage, and to start integration early so that the service is fully aligned with customer requirements.
Gamification – the use of elements and processes typically found in games – could play a major role in this. Meanwhile, lab-based approaches and pilot programs are seen as ideal for the testing phase that precedes rollout in the market, although in many cases these should themselves be preceded by tests of the business model.
Science-based support for the development of e-mobility services
Fraunhofer IAO supports companies in their user-oriented development of services in a variety of fields. When it comes to the innovative field of e-mobility, our researchers are developing approaches that are aligned with the sector’s special requirements and selecting methods that are appropriate to those approaches.
The publication discussed above is entitled “Success with electric mobility – case studies of user-friendly services and innovative business models” and can be downloaded in English and German.
Phone: +49 711 970-5137
Juliane Segedi | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO
New players, standardization and digitalization for more rail freight transport
16.07.2018 | Fraunhofer-Institut für System- und Innovationsforschung (ISI)
A helping (Sens)Hand
11.04.2018 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO
For the first time ever, scientists have determined the cosmic origin of highest-energy neutrinos. A research group led by IceCube scientist Elisa Resconi, spokesperson of the Collaborative Research Center SFB1258 at the Technical University of Munich (TUM), provides an important piece of evidence that the particles detected by the IceCube neutrino telescope at the South Pole originate from a galaxy four billion light-years away from Earth.
To rule out other origins with certainty, the team led by neutrino physicist Elisa Resconi from the Technical University of Munich and multi-wavelength...
For the first time a team of researchers have discovered two different phases of magnetic skyrmions in a single material. Physicists of the Technical Universities of Munich and Dresden and the University of Cologne can now better study and understand the properties of these magnetic structures, which are important for both basic research and applications.
Whirlpools are an everyday experience in a bath tub: When the water is drained a circular vortex is formed. Typically, such whirls are rather stable. Similar...
Physicists working with Roland Wester at the University of Innsbruck have investigated if and how chemical reactions can be influenced by targeted vibrational excitation of the reactants. They were able to demonstrate that excitation with a laser beam does not affect the efficiency of a chemical exchange reaction and that the excited molecular group acts only as a spectator in the reaction.
A frequently used reaction in organic chemistry is nucleophilic substitution. It plays, for example, an important role in in the synthesis of new chemical...
Optical spectroscopy allows investigating the energy structure and dynamic properties of complex quantum systems. Researchers from the University of Würzburg present two new approaches of coherent two-dimensional spectroscopy.
"Put an excitation into the system and observe how it evolves." According to physicist Professor Tobias Brixner, this is the credo of optical spectroscopy....
Ultra-short, high-intensity X-ray flashes open the door to the foundations of chemical reactions. Free-electron lasers generate these kinds of pulses, but there is a catch: the pulses vary in duration and energy. An international research team has now presented a solution: Using a ring of 16 detectors and a circularly polarized laser beam, they can determine both factors with attosecond accuracy.
Free-electron lasers (FELs) generate extremely short and intense X-ray flashes. Researchers can use these flashes to resolve structures with diameters on the...
13.07.2018 | Event News
12.07.2018 | Event News
03.07.2018 | Event News
19.07.2018 | Materials Sciences
19.07.2018 | Earth Sciences
19.07.2018 | Life Sciences