Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Discovering electric mobility in a playful way

18.08.2016

Case studies on user-friendly services and innovative business models

How can services help encourage the spread of electric mobility, and how can they be systematically developed? Using four case studies from Finland, Estonia, Denmark and Norway, Fraunhofer IAO presents various approaches to developing e-mobility projects. One of the key research findings was that using game-like methods to involve customers in the development of e-mobility projects helps those business ventures become accepted.

As part of the DELFIN research project, Fraunhofer IAO is investigating the role services play in the market penetration of electric mobility. From their results, the researchers are deriving development approaches for successful e-mobility services and methods for implementing them.

Two authors from the team have now used recently published case studies to present specific e-mobility ventures and projects and consider them from the services perspective. This allows interested parties to see how services contribute to the spread of electric mobility from a variety of viewpoints. It also gives them valuable insights into the key factors in developing successful e-mobility business ventures.

Keys to success: gamification and getting users involved at an early stage of development

In order to get business and private users excited about e-mobility projects, it is important to involve them in the development process as soon as possible. This brings companies a double benefit: it not only gives their target group a chance to express the specific requirements they have of a given service, but also binds them to the company and its business venture from the start.

However, the optimum degree of user involvement in individual development stages depends on various factors, including the nature of the target group, the maturity of the service prototype, and the project budget. “Co-design sounds exciting, and working with customers is fun – but it’s far from easy to decide how much collaboration is the right amount, or when exactly to involve them and what methods to employ,” says Sabrina Lamberth-Cocca, a scientist at Fraunhofer IAO and one of the authors.

She adds that the key is to cleverly combine strongly integrative co-design methods, surveys to gather feedback, and methods for understanding the user perspective. When determining the degree to which customers should be integrated, it is essential to consider a service’s entire development process, to vary the methods depending on the development stage, and to start integration early so that the service is fully aligned with customer requirements.

Gamification – the use of elements and processes typically found in games – could play a major role in this. Meanwhile, lab-based approaches and pilot programs are seen as ideal for the testing phase that precedes rollout in the market, although in many cases these should themselves be preceded by tests of the business model.

Science-based support for the development of e-mobility services

Fraunhofer IAO supports companies in their user-oriented development of services in a variety of fields. When it comes to the innovative field of e-mobility, our researchers are developing approaches that are aligned with the sector’s special requirements and selecting methods that are appropriate to those approaches.

The publication discussed above is entitled “Success with electric mobility – case studies of user-friendly services and innovative business models” and can be downloaded in English and German.

Contact:
Sabrina Lamberth-Cocca
E-Mail: sabrina.lamberth-cocca@iao.fraunhofer.de
Phone: +49 711 970-5137

Weitere Informationen:

https://www.iao.fraunhofer.de/lang-en/about-us/press-and-media/1274-discovering-...
http://www.elektromobilitaet-dienstleistungen.de/?p=3007
https://shop.iao.fraunhofer.de
http://www.elektromobilitaet-dienstleistungen.de/?p=3113

Juliane Segedi | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

More articles from Transportation and Logistics:

nachricht New players, standardization and digitalization for more rail freight transport
16.07.2018 | Fraunhofer-Institut für System- und Innovationsforschung (ISI)

nachricht A helping (Sens)Hand
11.04.2018 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

All articles from Transportation and Logistics >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: A Leap Into Quantum Technology

Faster and secure data communication: This is the goal of a new joint project involving physicists from the University of Würzburg. The German Federal Ministry of Education and Research funds the project with 14.8 million euro.

In our digital world data security and secure communication are becoming more and more important. Quantum communication is a promising approach to achieve...

Im Focus: Research icebreaker Polarstern begins the Antarctic season

What does it look like below the ice shelf of the calved massive iceberg A68?

On Saturday, 10 November 2018, the research icebreaker Polarstern will leave its homeport of Bremerhaven, bound for Cape Town, South Africa.

Im Focus: Penn engineers develop ultrathin, ultralight 'nanocardboard'

When choosing materials to make something, trade-offs need to be made between a host of properties, such as thickness, stiffness and weight. Depending on the application in question, finding just the right balance is the difference between success and failure

Now, a team of Penn Engineers has demonstrated a new material they call "nanocardboard," an ultrathin equivalent of corrugated paper cardboard. A square...

Im Focus: Coping with errors in the quantum age

Physicists at ETH Zurich demonstrate how errors that occur during the manipulation of quantum system can be monitored and corrected on the fly

The field of quantum computation has seen tremendous progress in recent years. Bit by bit, quantum devices start to challenge conventional computers, at least...

Im Focus: Nanorobots propel through the eye

Scientists developed specially coated nanometer-sized vehicles that can be actively moved through dense tissue like the vitreous of the eye. So far, the transport of nano-vehicles has only been demonstrated in model systems or biological fluids, but not in real tissue. The work was published in the journal Science Advances and constitutes one step further towards nanorobots becoming minimally-invasive tools for precisely delivering medicine to where it is needed.

Researchers of the “Micro, Nano and Molecular Systems” Lab at the Max Planck Institute for Intelligent Systems in Stuttgart, together with an international...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

“3rd Conference on Laser Polishing – LaP 2018” Attracts International Experts and Users

09.11.2018 | Event News

On the brain’s ability to find the right direction

06.11.2018 | Event News

European Space Talks: Weltraumschrott – eine Gefahr für die Gesellschaft?

23.10.2018 | Event News

 
Latest News

In focus: Peptides, the “little brothers and sisters” of proteins

12.11.2018 | Life Sciences

Materials scientist creates fabric alternative to batteries for wearable devices

12.11.2018 | Materials Sciences

A two-atom quantum duet

12.11.2018 | Physics and Astronomy

VideoLinks
Science & Research
Overview of more VideoLinks >>>