The latest designs to come out of the d3o products lab are smart, figure hugging components with a cleverly designed geometry following the natural curvature and contours of your body. The macro-densifying mechanism maximises contact and therefore minimises pressure transmitted during impact. Take the elbow component in the picture for example: the geometry is designed to open when the arm is flat, but when the arm is closed, the geometry is configured to provide maximum surface area and therefore maximum protection when and where you need it. d3o’s new product designer John Sudul, who is responsible for the designs, says, “d3o is one of those step change materials that is really inspiring to work with as a designer, because it means you have the chance to totally reinvent what went before.” d3o performs better than any impact protection material that currently exists and is light, flexible, breathable and washable.
Type 1 “standard” components can simply be swapped with existing versions of protective material in garments such as snow pants, cycling gloves, and various other applications in snow and water sports. Type 2 components are targeted for applications that require CE approval, such as motorbike jackets and some snow sports applications. The standard components are designed to be easily integrated into existing and new garments for numerous sporting activities.
d3o has also made other innovations in product design possible. For example, Ribcap, the Swiss company who produce flexible protective headgear, provides the perfect example of how an evolution in materials can inform a new design on a fundamental level creating an entirely new genus of product. d3o has enabled Ribcap to provide a solution for people who don’t want to just wear a warm hat, and equally don’t want or need the compromise of a hard helmet. The Ribcap was in development for 5 years, during which Jürg Ramseier (CEO) and his team were experimenting with other materials. When they found d3o there was a step change in the development – they had found something that really worked as soft and flexible impact protection. The totally unique properties of d3o have allowed Ribcap to create a totally new form of head gear - lightweight, flexible, physically unrestrictive to the wearer, but which also has excellent impact protection abilities.
Ruth Gough | alfa
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