Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

World Cup gets interactive with 21st century technology

01.06.2006


The promise of watching the football World Cup with 21st century technology hints at a world where all media are tied together in a complete package that can excite, inform and entertain modern audiences using interactive technologies. We’re not there yet. But we’re getting there with the help of cutting-edge research.



Thanks to an ambitious and highly focused research project, all the existing media channels, internet, TV, phone, could be linked together to offer a wide variety of services for journalists, VIPs, broadcasters, advertisers and, of course, the fans.

The LEMATCH project gathers many leading players in broadcasting, sport and interactive technology, like NBC and Yahoo. The project researched and developed a prototype sports production platform for producing and delivering adaptive interactive cross media content with a focus on live and real-time content.


Called CSP, the platform uses three key technologies: an object tracking module, an interactive and statistical module, and an enhanced graphics and virtual advertising module.

The object tracking module uses specialised cameras to follow the movement of the ball and individual players. The statistical module can then use this information to render all sorts of real-time data, like how far individual players have run in the game, who had the fastest sprint, the total aggregate of distance run for the team, how hard the ball is kicked or how fast it moves.

What’s more, it can combine this data with historical statistics from the last six months or the entire career of the individual or the team. These statistics can be used to create games or even betting around the player who runs the fastest or furthest.

"What kind of content you develop around the system is limited only by your imagination," says Thomas Look, coordinator of the LEMATCH project.

Advances in the area have already been made. FIFA, the international football federation, has invested heavily in chip-in-ball systems. The chip provides continuous movement tracking. So far, they haven’t worked very well, because the chip keeps on failing."What’s more, that system would mean players would need to carry transmitters, a technology that, so far, doesn’t look too practical," says Look.

The LEMATCH system, however, uses technology from partner ORAD, one of the leaders in the field. It doesn’t rely on embedded technology that can so easily fail, but uses advanced object tracking hardware and software to provide the same functionality.

The main initial application areas are basketball and football, though the project plans to extend it towards individual sports like snowboarding. "We want a mixture of sports, to test the equipment in a variety of settings, like indoor and outdoor, team and individual sports," says Look.

The team initially developed CSP around five broadcasting formats to demonstrate the flexibility of the system and cover all the potential uses. Broadcasting formats are the familiar ’type’ of programme: Live, in-studio recording and others.

But LEMATCH significantly extends the available formats across all types of media – TV, internet and phone. The live format is joined by TV broadcasting with an internet strand, potentially with betting or sponsored games to enhance the experience. Another format features a show simultaneously broadcast on air and online. Another format mixes new media for interactive broadcasting and customised advertising.

The project has already tested the platform in the German Basketball League, an Estonian snowboarding competition and friendly football games. "The technology works, and we will be improving it and testing it further until the end of the year," says Look. "We hope to have a commercial product at that stage."

There are many potentially lucrative markets for the technology. Broadcasters could deploy it among their mobile broadcasting units, or a stadium could install it as a permanent facility and value-added service for the broadcasters. It could even be used by individual teams or consultant companies to analyse the playing style, strengths and weaknesses of an individual team, either to improve a team’s performance, or to analyse an opponent’s weakness.

So far, the interest has been very high. "Broadcasters, stadiums and consultancies have all expressed an interest in our work, and it will probably be marketed in different forms for different situations," says Look.

Get ready for 2010, when the World Cup becomes all interactive, across all media.

Tara Morris | alfa
Further information:
http://istresults.cordis.europa.eu/index.cfm/section/news/tpl/article/BrowsingType/Features/ID/82199
http://istresults.cordis.lu/

More articles from Information Technology:

nachricht Low bandwidth? Use more colors at once
17.08.2018 | Purdue University

nachricht Color effects from transparent 3D-printed nanostructures
17.08.2018 | Institute of Science and Technology Austria

All articles from Information Technology >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Color effects from transparent 3D-printed nanostructures

New design tool automatically creates nanostructure 3D-print templates for user-given colors
Scientists present work at prestigious SIGGRAPH conference

Most of the objects we see are colored by pigments, but using pigments has disadvantages: such colors can fade, industrial pigments are often toxic, and...

Im Focus: Unraveling the nature of 'whistlers' from space in the lab

A new study sheds light on how ultralow frequency radio waves and plasmas interact

Scientists at the University of California, Los Angeles present new research on a curious cosmic phenomenon known as "whistlers" -- very low frequency packets...

Im Focus: New interactive machine learning tool makes car designs more aerodynamic

Scientists develop first tool to use machine learning methods to compute flow around interactively designable 3D objects. Tool will be presented at this year’s prestigious SIGGRAPH conference.

When engineers or designers want to test the aerodynamic properties of the newly designed shape of a car, airplane, or other object, they would normally model...

Im Focus: Robots as 'pump attendants': TU Graz develops robot-controlled rapid charging system for e-vehicles

Researchers from TU Graz and their industry partners have unveiled a world first: the prototype of a robot-controlled, high-speed combined charging system (CCS) for electric vehicles that enables series charging of cars in various parking positions.

Global demand for electric vehicles is forecast to rise sharply: by 2025, the number of new vehicle registrations is expected to reach 25 million per year....

Im Focus: The “TRiC” to folding actin

Proteins must be folded correctly to fulfill their molecular functions in cells. Molecular assistants called chaperones help proteins exploit their inbuilt folding potential and reach the correct three-dimensional structure. Researchers at the Max Planck Institute of Biochemistry (MPIB) have demonstrated that actin, the most abundant protein in higher developed cells, does not have the inbuilt potential to fold and instead requires special assistance to fold into its active state. The chaperone TRiC uses a previously undescribed mechanism to perform actin folding. The study was recently published in the journal Cell.

Actin is the most abundant protein in highly developed cells and has diverse functions in processes like cell stabilization, cell division and muscle...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

Within reach of the Universe

08.08.2018 | Event News

A journey through the history of microscopy – new exhibition opens at the MDC

27.07.2018 | Event News

2018 Work Research Conference

25.07.2018 | Event News

 
Latest News

Quantum material is promising 'ion conductor' for research, new technologies

17.08.2018 | Materials Sciences

Low bandwidth? Use more colors at once

17.08.2018 | Information Technology

Protecting the power grid: Advanced plasma switch for more efficient transmission

17.08.2018 | Physics and Astronomy

VideoLinks
Science & Research
Overview of more VideoLinks >>>