Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Green products will only be successful if they are also better

05.12.2007
A green mortgage from Rabobank or an energy-saving adapter from BCC: products with a green twist are hot.

And yet it is not that hint of green that will determine the success of a product; consumers still place the highest priority on quality and function. In his dissertation entitled 'The organization of greening.

The integration of environmental management in new product development', Mark van der Veen analysed the development process of 34 environmentally friendly products. He will take his PhD at Erasmus University Rotterdam, the Netherlands, on Thursday, 6 December 2007.

In order to solve environmental issues it is vital to develop new, environmentally friendly products, such as fuel-efficient and non-polluting cars, low-solvent paints and biodegradable plastics.

The purpose of Mark van der Veen’s research is to provide a greater insight into the process of eco-friendly product development. Why was the product developed, how was the production process organised and are the managers satisfied with the results?

Van der Veen followed the development of 34 eco-friendly products of leading concerns, such as Philips, Akzo Nobel, Ahold, DAF Trucks and Shell, as well as lesser known companies. The products varied from natural dog food to a cleaner lorry. A remarkable outcome of the study was that there was hardly any involvement from the company’s Environmental Manager or specialist Environmental Department. Instead, the main roles were assigned to the Research and Development Manager and the Marketing Manager. Whereby the latter’s main concern centred on the effects of the environmental improvement on the quality of the product.

Because a product still has the greatest chance of commercial success if the customer is satisfied with its quality. Regardless of how important environmental issues might seem, consumers will not settle for paint that starts peeling sooner or a smaller car. The greatest chance of success is when the product is not only friendlier on the environment but also clearly of a superior quality. A lighter lorry that offers a larger load capacity, for example, or a bio-degradable soap that is gentler on the skin.

Mark van der Veen (1964) is a former director of the Scientific Institute for Environmental Management and currently lectures on Corporate Social Responsibility at the Hogeschool van Amsterdam

Yvette Nelen | alfa
Further information:
http://www.eur.nl/english

More articles from Ecology, The Environment and Conservation:

nachricht Marine oil snow
12.06.2019 | University of Delaware

nachricht Climate driving new right whale movement
29.05.2019 | Bigelow Laboratory for Ocean Sciences

All articles from Ecology, The Environment and Conservation >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: MPSD team discovers light-induced ferroelectricity in strontium titanate

Light can be used not only to measure materials’ properties, but also to change them. Especially interesting are those cases in which the function of a material can be modified, such as its ability to conduct electricity or to store information in its magnetic state. A team led by Andrea Cavalleri from the Max Planck Institute for the Structure and Dynamics of Matter in Hamburg used terahertz frequency light pulses to transform a non-ferroelectric material into a ferroelectric one.

Ferroelectricity is a state in which the constituent lattice “looks” in one specific direction, forming a macroscopic electrical polarisation. The ability to...

Im Focus: Determining the Earth’s gravity field more accurately than ever before

Researchers at TU Graz calculate the most accurate gravity field determination of the Earth using 1.16 billion satellite measurements. This yields valuable knowledge for climate research.

The Earth’s gravity fluctuates from place to place. Geodesists use this phenomenon to observe geodynamic and climatological processes. Using...

Im Focus: Tube anemone has the largest animal mitochondrial genome ever sequenced

Discovery by Brazilian and US researchers could change the classification of two species, which appear more akin to jellyfish than was thought.

The tube anemone Isarachnanthus nocturnus is only 15 cm long but has the largest mitochondrial genome of any animal sequenced to date, with 80,923 base pairs....

Im Focus: Tiny light box opens new doors into the nanoworld

Researchers at Chalmers University of Technology, Sweden, have discovered a completely new way of capturing, amplifying and linking light to matter at the nanolevel. Using a tiny box, built from stacked atomically thin material, they have succeeded in creating a type of feedback loop in which light and matter become one. The discovery, which was recently published in Nature Nanotechnology, opens up new possibilities in the world of nanophotonics.

Photonics is concerned with various means of using light. Fibre-optic communication is an example of photonics, as is the technology behind photodetectors and...

Im Focus: Cost-effective and individualized advanced electronic packaging in small batches now available

Fraunhofer IZM is joining the EUROPRACTICE IC Service platform. Together, the partners are making fan-out wafer level packaging (FOWLP) for electronic devices available and affordable even in small batches – and thus of interest to research institutes, universities, and SMEs. Costs can be significantly reduced by up to ten customers implementing individual fan-out wafer level packaging for their ICs or other components on a multi-project wafer. The target group includes any organization that does not produce in large quantities, but requires prototypes.

Research always means trying things out and daring to do new things. Research institutes, universities, and SMEs do not produce in large batches, but rather...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

SEMANTiCS 2019 brings together industry leaders and data scientists in Karlsruhe

29.04.2019 | Event News

Revered mathematicians and computer scientists converge with 200 young researchers in Heidelberg!

17.04.2019 | Event News

First dust conference in the Central Asian part of the earth’s dust belt

15.04.2019 | Event News

 
Latest News

Concert of magnetic moments

14.06.2019 | Information Technology

Materials informatics reveals new class of super-hard alloys

14.06.2019 | Materials Sciences

New imaging modality targets cholesterol in arterial plaque

14.06.2019 | Medical Engineering

VideoLinks
Science & Research
Overview of more VideoLinks >>>