Companies wanting to use the Internet to recruit new employees should spotlight the geographic location of positions on their Web sites and include terms used by searchers, rather than site designers or human resource professionals, say Penn State researchers.
"Users primary interest when looking for jobs is location, but company Web sites typically dont highlight geographical information," said Jim Jansen, assistant professor of information sciences and technology. "Location ranks above industry, position, particular companies and even job skills."
Jansen and co-authors Karen J. Jansen, assistant professor of management, Penn State Smeal College of Business; and Amanda Spink, University of Pittsburgh, drew their conclusions by analyzing 7,000 job-related queries submitted to Excite on Sept. 16, 1997; Dec. 1, 1999; and April 30, 2001. The researchers also learned that online job searches yield a higher percentage of non-relevant returns than general Web searches -- 60 percent for job searches compared to 50 percent for general searches, Jansen said.
Margaret Hopkins | EurekAlert!
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