Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Strategies for International Service Providers

14.12.2007
When a mechanical engineer wants to work abroad, he has to deal with a series of questions at first: Which laws have to be considered? What is the mechanical market in the target country like? Is qualified personnel available on site?

What is the market strategy? But for service companies it usually is much more difficult: “Because they sell immaterial and therefore intangible products”, says Julia Ingwald from the Chair for Marketing at TU Dortmund. Within the scope of the project “3K” the Chair for Marketing currently investigate into the success factors and strategies for international service providers in cooperation with Universität Erlangen-Nürnberg to further increase the international competitiveness of German service companies. In a project meeting first results were presented.

The three “Ks” in the title stand for “configuration, coordination and customer integration”. As the project partners see their interaction as the key to success. Service companies which have subsidiaries in several countries do not only have to develop specific strategies for the single foreign markets but to integrate their domestic and foreign engagements in a global business strategy. Therefore 3K especially puts three instruments into focus: the transnational configuration of work activities, their internal coordination and the customer integration. Up to now there are no studies and inquiries which exactly deal with and analyze these three instruments as well as their connections. Together with their partners from practice the team of 3K wants to close this gap and to present a concept for structuring foreign activities of service providers. The pioneer study is funded by the Federal Ministry for Education and Research and ends mid 2008.

Goal of the project is to develop a theoretically and empirically substantiated concept for the transnational configuration, coordination and customer integration of international service companies which include concrete guidance for decision makers with regard to internationalization. In this process the exchange of experience between big companies which are already acting globally and mid-sized companies which are just starting their internationalization process is a substantial contribution.

The first project step deals with the scientific discussion about the topic. Additionally, case studies were carried out in the four participating partner companies (Aconsite, GFK, Materna and Star Alliance) and findings obtained about the course of the international business seen from the perspective of the foreign unit. For this purpose Julia Ingwald, for example, did interviews with Indian service companies. The first interim results were presented in a project meeting at Star Alliance in Frankfurt. Now one of the next steps is the preparation of a collection of papers where the current state and the case studies are published. For a deeper analysis, further dialogues in China, India, Russia and the USA are planned.

Ole Luennemann | alfa
Further information:
http://www.uni-dortmund.de

More articles from Business and Finance:

nachricht Microtechnology industry is hiring – positive developments of past years continue
09.04.2018 | IVAM Fachverband für Mikrotechnik

nachricht RWI/ISL-Container Throughput Index with minor decline on a high overall level
20.03.2018 | RWI – Leibniz-Institut für Wirtschaftsforschung

All articles from Business and Finance >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: First evidence on the source of extragalactic particles

For the first time ever, scientists have determined the cosmic origin of highest-energy neutrinos. A research group led by IceCube scientist Elisa Resconi, spokesperson of the Collaborative Research Center SFB1258 at the Technical University of Munich (TUM), provides an important piece of evidence that the particles detected by the IceCube neutrino telescope at the South Pole originate from a galaxy four billion light-years away from Earth.

To rule out other origins with certainty, the team led by neutrino physicist Elisa Resconi from the Technical University of Munich and multi-wavelength...

Im Focus: Magnetic vortices: Two independent magnetic skyrmion phases discovered in a single material

For the first time a team of researchers have discovered two different phases of magnetic skyrmions in a single material. Physicists of the Technical Universities of Munich and Dresden and the University of Cologne can now better study and understand the properties of these magnetic structures, which are important for both basic research and applications.

Whirlpools are an everyday experience in a bath tub: When the water is drained a circular vortex is formed. Typically, such whirls are rather stable. Similar...

Im Focus: Breaking the bond: To take part or not?

Physicists working with Roland Wester at the University of Innsbruck have investigated if and how chemical reactions can be influenced by targeted vibrational excitation of the reactants. They were able to demonstrate that excitation with a laser beam does not affect the efficiency of a chemical exchange reaction and that the excited molecular group acts only as a spectator in the reaction.

A frequently used reaction in organic chemistry is nucleophilic substitution. It plays, for example, an important role in in the synthesis of new chemical...

Im Focus: New 2D Spectroscopy Methods

Optical spectroscopy allows investigating the energy structure and dynamic properties of complex quantum systems. Researchers from the University of Würzburg present two new approaches of coherent two-dimensional spectroscopy.

"Put an excitation into the system and observe how it evolves." According to physicist Professor Tobias Brixner, this is the credo of optical spectroscopy....

Im Focus: Chemical reactions in the light of ultrashort X-ray pulses from free-electron lasers

Ultra-short, high-intensity X-ray flashes open the door to the foundations of chemical reactions. Free-electron lasers generate these kinds of pulses, but there is a catch: the pulses vary in duration and energy. An international research team has now presented a solution: Using a ring of 16 detectors and a circularly polarized laser beam, they can determine both factors with attosecond accuracy.

Free-electron lasers (FELs) generate extremely short and intense X-ray flashes. Researchers can use these flashes to resolve structures with diameters on the...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

Leading experts in Diabetes, Metabolism and Biomedical Engineering discuss Precision Medicine

13.07.2018 | Event News

Conference on Laser Polishing – LaP: Fine Tuning for Surfaces

12.07.2018 | Event News

11th European Wood-based Panel Symposium 2018: Meeting point for the wood-based materials industry

03.07.2018 | Event News

 
Latest News

Global study of world's beaches shows threat to protected areas

19.07.2018 | Earth Sciences

New creepy, crawly search and rescue robot developed at Ben-Gurion U

19.07.2018 | Power and Electrical Engineering

Metal too 'gummy' to cut? Draw on it with a Sharpie or glue stick, science says

19.07.2018 | Materials Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>