In the past, mobile and online shopping have been viewed as a threat to traditional brick-and mortar stores, but Brent Smith, Ph.D., associate professor of marketing at Saint Joseph's University, sees an opportunity for retailers to connect with tech-savvy consumers through their mobile devices.
According to the online payment service provider PayPal, the number of people shopping on mobile devices shot up by 173 percent on 'Black Friday' compared to the equivalent day in 2011.
"It's a make or break time," says Smith. "Retailers must tap into mobile devices will gain a competitive edge. Otherwise, they risk being perceived as out-of-touch, hurting their top-of-mind awareness, and becoming irrelevant."
For retailers that recognize the importance of engaging mobile shoppers, Smith offers the following five tips:
1. There's an app for that. Make it easy for shoppers to learn about your products, special promotions and where to get them.
2. Don't be obnoxious. Rather than deluge consumers inboxes with daily emails, make them feel special and give them unique offers; such as expiring QR codes accessible or redeemable only via a smartphone.
3. Do market research. Learn who is most likely to buy your product. Which buyers are most likely to bite on early deals? What level of discount tends to attract certain buyers? Who are your last minute or impulse shoppers?
4. Have a mobile-friendly website. In a recent Google survey, 67 percent of people said they are more likely to buy from a site that is mobile-friendly. Conversely, people said that if a site didn’t work well with their mobile device, it was an indication that the company didn’t care about their business.
5. Market to multiple segments. Expect buyers to utilize multiple methods for accessing information about products and discounts. Retailers should direct marketing efforts toward multiple segments — mobile devices, social media, website and in-store.
Smith can be reached by e-mail at firstname.lastname@example.org, by phone at 610-660-3448 or by contacting the Office of University Communications at 610-660-1355.
B. Smith | Newswise
Microtechnology industry is hiring – positive developments of past years continue
09.04.2018 | IVAM Fachverband für Mikrotechnik
RWI/ISL-Container Throughput Index with minor decline on a high overall level
20.03.2018 | RWI – Leibniz-Institut für Wirtschaftsforschung
Researchers at the University of New Hampshire have captured a difficult-to-view singular event involving "magnetic reconnection"--the process by which sparse particles and energy around Earth collide producing a quick but mighty explosion--in the Earth's magnetotail, the magnetic environment that trails behind the planet.
Magnetic reconnection has remained a bit of a mystery to scientists. They know it exists and have documented the effects that the energy explosions can...
Biochips have been developed at TU Wien (Vienna), on which tissue can be produced and examined. This allows supplying the tissue with different substances in a very controlled way.
Cultivating human cells in the Petri dish is not a big challenge today. Producing artificial tissue, however, permeated by fine blood vessels, is a much more...
Faster and secure data communication: This is the goal of a new joint project involving physicists from the University of Würzburg. The German Federal Ministry of Education and Research funds the project with 14.8 million euro.
In our digital world data security and secure communication are becoming more and more important. Quantum communication is a promising approach to achieve...
On Saturday, 10 November 2018, the research icebreaker Polarstern will leave its homeport of Bremerhaven, bound for Cape Town, South Africa.
When choosing materials to make something, trade-offs need to be made between a host of properties, such as thickness, stiffness and weight. Depending on the application in question, finding just the right balance is the difference between success and failure
Now, a team of Penn Engineers has demonstrated a new material they call "nanocardboard," an ultrathin equivalent of corrugated paper cardboard. A square...
09.11.2018 | Event News
06.11.2018 | Event News
23.10.2018 | Event News
16.11.2018 | Health and Medicine
16.11.2018 | Life Sciences
16.11.2018 | Life Sciences