Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

How to Leverage Social Media in Your Holiday Marketing Campaign

07.11.2011
With the holiday season fast approaching, Natalie Wood, Ph.D., assistant director of Saint Joseph’s University’s Center for Consumer Research, offers the following strategies for how marketers can be better prepared and leverage the power of social media to strengthen their existing marketing campaign. With the right social media strategy, Wood says marketers can maximize brand exposure at very little cost.
Facebook
Between 9 a.m. and 5 p.m., consumers use Facebook more than television, according to Wood. Thirty percent of teen millennials (ages 15 to 17) surveyed spent time on the social network, vs. 24 percent who spent time with television. Among adult millennials (ages 18-34), 44 percent said they went on Facebook (presumably while at work or school) during this time period, while 28 percent watched television.
Twitter
The nature of advertising on Twitter (and Twitter applications) means that the ads often look very similar to the content on the social network and are therefore, at least in theory, more engaging for users. Wood cites a recent study which revealed that high-level Twitter users, who logged in more than 100 times a month, saw more than 1,000 ads during that time, and 20.40 percent of those users interacted with at least one ad a month. This statistic is compared to low-level users, those who logged in between 10 and 24 times a month, and interacted with ads only 4.41 percent of the time.
M-Commerce (shopping from mobile phone or tablet)
Due to increasing numbers of smartphone users — eMarketer forecasts a 50 percent increase in penetration of mobile shopping for 2011 — this could be the year that mobile makes a dent in holiday sales. Wood says that while mobile coupons are still a niche activity among mobile users, usage is growing at a fast pace. eMarketer estimates 9.5 percent of U.S. adult mobile users, or 19.8 million people, will use mobile coupons by the end of this year. One caveat, cautions Wood, is customer concern for privacy. Her recommendation for marketers is to use location-based delivery of coupons carefully.

Wood, an associate professor of marketing at Saint Joseph’s University in Philadelphia, can be reached for comment at nwood@sju.edu, 610-660-3452 or by calling University Communications at 610-660-1355.

Wood | Newswise Science News
Further information:
http://www.sju.edu

Further reports about: Campaign Facebook Holiday Twitter social network

More articles from Communications Media:

nachricht New cruise ship “Mein Schiff 1” features Fraunhofer 3D sound on board
05.09.2018 | Fraunhofer-Institut für Digitale Medientechnologie IDMT

nachricht Small enclosure, big sound, clear speech
31.08.2018 | Fraunhofer-Institut für Digitale Medientechnologie IDMT

All articles from Communications Media >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: An energy-efficient way to stay warm: Sew high-tech heating patches to your clothes

Personal patches could reduce energy waste in buildings, Rutgers-led study says

What if, instead of turning up the thermostat, you could warm up with high-tech, flexible patches sewn into your clothes - while significantly reducing your...

Im Focus: Lethal combination: Drug cocktail turns off the juice to cancer cells

A widely used diabetes medication combined with an antihypertensive drug specifically inhibits tumor growth – this was discovered by researchers from the University of Basel’s Biozentrum two years ago. In a follow-up study, recently published in “Cell Reports”, the scientists report that this drug cocktail induces cancer cell death by switching off their energy supply.

The widely used anti-diabetes drug metformin not only reduces blood sugar but also has an anti-cancer effect. However, the metformin dose commonly used in the...

Im Focus: New Foldable Drone Flies through Narrow Holes in Rescue Missions

A research team from the University of Zurich has developed a new drone that can retract its propeller arms in flight and make itself small to fit through narrow gaps and holes. This is particularly useful when searching for victims of natural disasters.

Inspecting a damaged building after an earthquake or during a fire is exactly the kind of job that human rescuers would like drones to do for them. A flying...

Im Focus: Topological material switched off and on for the first time

Key advance for future topological transistors

Over the last decade, there has been much excitement about the discovery, recognised by the Nobel Prize in Physics only two years ago, that there are two types...

Im Focus: Researchers develop method to transfer entire 2D circuits to any smooth surface

What if a sensor sensing a thing could be part of the thing itself? Rice University engineers believe they have a two-dimensional solution to do just that.

Rice engineers led by materials scientists Pulickel Ajayan and Jun Lou have developed a method to make atom-flat sensors that seamlessly integrate with devices...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

ICTM Conference 2019: Digitization emerges as an engineering trend for turbomachinery construction

12.12.2018 | Event News

New Plastics Economy Investor Forum - Meeting Point for Innovations

10.12.2018 | Event News

EGU 2019 meeting: Media registration now open

06.12.2018 | Event News

 
Latest News

Magic number colloidal clusters

13.12.2018 | Life Sciences

UNLV study unlocks clues to how planets form

13.12.2018 | Physics and Astronomy

Live from the ocean research vessel Atlantis

13.12.2018 | Earth Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>