As part of a survey involving 2500 motorists in five major markets, management consultants Horváth & Partners worked together with the Fraunhofer IAO to determine respondents’ willingness to pay and desired interior configurations for self-driving vehicles. The results are summarized in the “Enabling the Value of Time” study.
Almost half of the motorists surveyed are looking forward to a completely new driving sensation: With the space normally occupied by the driver’s seat being empty, the interior can be converted into a sleeper car, rolling office or multimedia center. Almost 38 percent of respondents from Germany, the fourth-largest new vehicle market in the world, are excited by the concept – a significantly lower number compared to respondents from China, Japan and France.
Infographic "Enabling the Value of Time"
However, Germans who are interested in the concept are especially willing to pay for the services. 34 percent of German motorists would pay more than EUR 1,500 for automated driving functions. “German drivers have typically always been very appreciative of technical innovations and assistants”, says Dr. Thomas Becker, head of the study at Horváth & Partners.
Chinese Respondents Are the Most Enthusiastic with Regard to ‘Robo-Vehicles’
The study entailed determining respondents’ interest in special vehicle designs and special equipment options with regard to the following themes: sleeping and relaxing, working and being productive, eating and drinking, entertainment, and beauty, wellness and fitness.
“At first glance, the results of the international comparison are surprising”, says Dr. Florian Herrmann, head of the study at the Fraunhofer Institute for Industrial Engineering IAO. “With regard to all of the subject areas, the Chinese participants are the most interested and exhibit the highest willingness to pay.
Japanese respondents take second place behind China in terms of interest, but exhibit the lowest willingness to pay.” These results are therefore not related to the degree of enthusiasm for technology in each country, as the investigation shows. The intensity of use analysis clarifies the situation: In Japan, drivers spend just 44 minutes behind the wheel each day compared to the average time of 70 minutes.
Relaxing during Private Journeys and Being Productive during Business Trips and Commutes
The specialist configuration that interests purchasers most depends, in particular, on the purpose for which a vehicle is to be used. In the case of leisure journeys lasting more than one hour or vacation journeys, sleeping and relaxation configuration options are valued most. In the case of job-related journeys, whether they are business trips or work commutes, productivity-related configuration options are more popular – from a work surface and computer workstation through to first-class speech-recognition assistants with dictation capabilities.
Another relevant factor is the number of persons traveling in the vehicle. At 62 percent, people traveling alone are most interested in sleeping and relaxation configuration options. In the case of two or more passengers being present, entertainment takes first place with 65 percent of the respondents.
Families Are Particularly Open to Sharing Services
Across all of the countries included in the study, respondents with families consistently show an above-average amount of interest in special usage options in order to spend the free time gained by the autopilot function in a useful or pleasant way. According to the survey, families are better positioned financially compared to the other respondents and are therefore prepared to invest in attractive specialist configurations. Compared to single and couple households, families are also more willing to forgo having their own vehicles and to use sharing services than other study participants.
Dr. Florian Herrmann
Head of Mobility and Innovation Systems Research Unit
Phone +49 711 970-2142
Juliane Segedi | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO
Self-driving cars for country roads
07.05.2018 | Massachusetts Institute of Technology, CSAIL
When your car knows how you feel
20.12.2017 | FZI Forschungszentrum Informatik am Karlsruher Institut für Technologie
The Fraunhofer FEP has been involved in developing processes and equipment for cleaning, sterilization, and surface modification for decades. The CleanHand Network for development of systems and technologies to clean surfaces, materials, and objects was established in May 2018 to bundle the expertise of many partnering organizations. As a partner in the CleanHand Network, Fraunhofer FEP will present the Network and current research topics of the Institute in the field of hygiene and cleaning at the parts2clean trade fair, October 23-25, 2018 in Stuttgart, at the booth of the Fraunhofer Cleaning Technology Alliance (Hall 5, Booth C31).
Test reports and studies on the cleanliness of European motorway rest areas, hotel beds, and outdoor pools increasingly appear in the press, especially during...
The building blocks of matter in our universe were formed in the first 10 microseconds of its existence, according to the currently accepted scientific picture. After the Big Bang about 13.7 billion years ago, matter consisted mainly of quarks and gluons, two types of elementary particles whose interactions are governed by quantum chromodynamics (QCD), the theory of strong interaction. In the early universe, these particles moved (nearly) freely in a quark-gluon plasma.
This is a joint press release of University Muenster and Heidelberg as well as the GSI Helmholtzzentrum für Schwerionenforschung in Darmstadt.
Then, in a phase transition, they combined and formed hadrons, among them the building blocks of atomic nuclei, protons and neutrons. In the current issue of...
Thin-film solar cells made of crystalline silicon are inexpensive and achieve efficiencies of a good 14 percent. However, they could do even better if their shiny surfaces reflected less light. A team led by Prof. Christiane Becker from the Helmholtz-Zentrum Berlin (HZB) has now patented a sophisticated new solution to this problem.
"It is not enough simply to bring more light into the cell," says Christiane Becker. Such surface structures can even ultimately reduce the efficiency by...
A study in the journal Bulletin of Marine Science describes a new, blood-red species of octocoral found in Panama. The species in the genus Thesea was discovered in the threatened low-light reef environment on Hannibal Bank, 60 kilometers off mainland Pacific Panama, by researchers at the Smithsonian Tropical Research Institute in Panama (STRI) and the Centro de Investigación en Ciencias del Mar y Limnología (CIMAR) at the University of Costa Rica.
Scientists established the new species, Thesea dalioi, by comparing its physical traits, such as branch thickness and the bright red colony color, with the...
Scientists have succeeded in observing the first long-distance transfer of information in a magnetic group of materials known as antiferromagnets.
21.09.2018 | Event News
03.09.2018 | Event News
27.08.2018 | Event News
25.09.2018 | Health and Medicine
25.09.2018 | Health and Medicine
25.09.2018 | Information Technology