Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

The car of the future – sleeper cars and travelling offices too?

18.06.2018

As part of a survey involving 2500 motorists in five major markets, management consultants Horváth & Partners worked together with the Fraunhofer IAO to determine respondents’ willingness to pay and desired interior configurations for self-driving vehicles. The results are summarized in the “Enabling the Value of Time” study.

Almost half of the motorists surveyed are looking forward to a completely new driving sensation: With the space normally occupied by the driver’s seat being empty, the interior can be converted into a sleeper car, rolling office or multimedia center. Almost 38 percent of respondents from Germany, the fourth-largest new vehicle market in the world, are excited by the concept – a significantly lower number compared to respondents from China, Japan and France.


Infographic "Enabling the Value of Time"

However, Germans who are interested in the concept are especially willing to pay for the services. 34 percent of German motorists would pay more than EUR 1,500 for automated driving functions. “German drivers have typically always been very appreciative of technical innovations and assistants”, says Dr. Thomas Becker, head of the study at Horváth & Partners.

Chinese Respondents Are the Most Enthusiastic with Regard to ‘Robo-Vehicles’

The study entailed determining respondents’ interest in special vehicle designs and special equipment options with regard to the following themes: sleeping and relaxing, working and being productive, eating and drinking, entertainment, and beauty, wellness and fitness.

“At first glance, the results of the international comparison are surprising”, says Dr. Florian Herrmann, head of the study at the Fraunhofer Institute for Industrial Engineering IAO. “With regard to all of the subject areas, the Chinese participants are the most interested and exhibit the highest willingness to pay.

Japanese respondents take second place behind China in terms of interest, but exhibit the lowest willingness to pay.” These results are therefore not related to the degree of enthusiasm for technology in each country, as the investigation shows. The intensity of use analysis clarifies the situation: In Japan, drivers spend just 44 minutes behind the wheel each day compared to the average time of 70 minutes.

Relaxing during Private Journeys and Being Productive during Business Trips and Commutes

The specialist configuration that interests purchasers most depends, in particular, on the purpose for which a vehicle is to be used. In the case of leisure journeys lasting more than one hour or vacation journeys, sleeping and relaxation configuration options are valued most. In the case of job-related journeys, whether they are business trips or work commutes, productivity-related configuration options are more popular – from a work surface and computer workstation through to first-class speech-recognition assistants with dictation capabilities.

Another relevant factor is the number of persons traveling in the vehicle. At 62 percent, people traveling alone are most interested in sleeping and relaxation configuration options. In the case of two or more passengers being present, entertainment takes first place with 65 percent of the respondents.

Families Are Particularly Open to Sharing Services

Across all of the countries included in the study, respondents with families consistently show an above-average amount of interest in special usage options in order to spend the free time gained by the autopilot function in a useful or pleasant way. According to the survey, families are better positioned financially compared to the other respondents and are therefore prepared to invest in attractive specialist configurations. Compared to single and couple households, families are also more willing to forgo having their own vehicles and to use sharing services than other study participants.

Contact
Dr. Florian Herrmann
Head of Mobility and Innovation Systems Research Unit
Fraunhofer IAO
Nobelstraße 12
70569 Stuttgart
Phone +49 711 970-2142
florian.herrmann@iao.fraunhofer.de

Weitere Informationen:

http://www.muse.iao.fraunhofer.de/en/downloadformular-evot.html
http://www.iao.fraunhofer.de/images/iao-news/enabling-the-value-of-time-en.pdf

Juliane Segedi | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

Further reports about: Arbeitswirtschaft IAO car of the future vehicle designs

More articles from Automotive Engineering:

nachricht Solid state batteries for tomorrow's electric cars
22.02.2019 | Fraunhofer-Institut für Silicatforschung ISC

nachricht Self-driving cars for country roads
07.05.2018 | Massachusetts Institute of Technology, CSAIL

All articles from Automotive Engineering >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Magnetic micro-boats

Nano- and microtechnology are promising candidates not only for medical applications such as drug delivery but also for the creation of little robots or flexible integrated sensors. Scientists from the Max Planck Institute for Polymer Research (MPI-P) have created magnetic microparticles, with a newly developed method, that could pave the way for building micro-motors or guiding drugs in the human body to a target, like a tumor. The preparation of such structures as well as their remote-control can be regulated using magnetic fields and therefore can find application in an array of domains.

The magnetic properties of a material control how this material responds to the presence of a magnetic field. Iron oxide is the main component of rust but also...

Im Focus: Self-healing coating made of corn starch makes small scratches disappear through heat

Due to the special arrangement of its molecules, a new coating made of corn starch is able to repair small scratches by itself through heat: The cross-linking via ring-shaped molecules makes the material mobile, so that it compensates for the scratches and these disappear again.

Superficial micro-scratches on the car body or on other high-gloss surfaces are harmless, but annoying. Especially in the luxury segment such surfaces are...

Im Focus: Stellar cartography

The Potsdam Echelle Polarimetric and Spectroscopic Instrument (PEPSI) at the Large Binocular Telescope (LBT) in Arizona released its first image of the surface magnetic field of another star. In a paper in the European journal Astronomy & Astrophysics, the PEPSI team presents a Zeeman- Doppler-Image of the surface of the magnetically active star II Pegasi.

A special technique allows astronomers to resolve the surfaces of faraway stars. Those are otherwise only seen as point sources, even in the largest telescopes...

Im Focus: Heading towards a tsunami of light

Researchers at Chalmers University of Technology and the University of Gothenburg, Sweden, have proposed a way to create a completely new source of radiation. Ultra-intense light pulses consist of the motion of a single wave and can be described as a tsunami of light. The strong wave can be used to study interactions between matter and light in a unique way. Their research is now published in the scientific journal Physical Review Letters.

"This source of radiation lets us look at reality through a new angle - it is like twisting a mirror and discovering something completely different," says...

Im Focus: Revealing the secret of the vacuum for the first time

New research group at the University of Jena combines theory and experiment to demonstrate for the first time certain physical processes in a quantum vacuum

For most people, a vacuum is an empty space. Quantum physics, on the other hand, assumes that even in this lowest-energy state, particles and antiparticles...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

International Modelica Conference with 330 visitors from 21 countries at OTH Regensburg

11.03.2019 | Event News

Selection Completed: 580 Young Scientists from 88 Countries at the Lindau Nobel Laureate Meeting

01.03.2019 | Event News

LightMAT 2019 – 3rd International Conference on Light Materials – Science and Technology

28.02.2019 | Event News

 
Latest News

To proliferate or not to proliferate

21.03.2019 | Life Sciences

Magnetic micro-boats

21.03.2019 | Physics and Astronomy

Motorless pumps and self-regulating valves made from ultrathin film

21.03.2019 | HANNOVER MESSE

VideoLinks
Science & Research
Overview of more VideoLinks >>>