Every year, Nordicom at the University of Gothenburg, Sweden takes a barometer reading of media use in Sweden. Media Barometer data were first collected in 1979. These are some of the findings of the 2010 survey.
Media habits have changed the most among elder teens and young adults (ages 15-44). The greatest impacts that may be attributed to increased use of internet are on radio listening and reading of magazines and books among young people (15-24), but on reading of newspapers among those aged 25-44. The share of newspaper subscribers among this latter group has fallen by 16 percentage points in the past decade, compared to a decline of 7 points among the population as a whole.
Use of traditional media – newspapers, television and radio – on the web has steadily increased, but the rise last year was relatively slight: 28 per cent of the population visited the websites of traditional media the average day in 2010. Those aged 25-44 were the most frequent users. The tabloid press is the only category that may be said to have become fully established on the web in terms of the numbers of users. Roughly one in four in the age group 25-44 years uses no other media besides tabloids on the web.
Six per cent of the population as a whole report watching television on a computer, cell phone or other device; the figure is 10 per cent among youth. The great majority, over 80 per cent, still watch television on an ordinary TV set.
The biggest contrast between men's and women's media habits is the difference noted in reading of books. A similar difference is noted between boys and girls, as well.
"While young men play computer games, young women are reading books for pleasure or blogging. The pattern is in line with the patterns of media use our Barometers have found in these two groups over the years," says Professor Ulla Carlsson, Director of Nordicom.
Forty per cent of Swedish women read books for pleasure the average day, compared to 24 per cent among men. Education is a strong factor with regard to book reading. College- and university-educated individuals tend to read books more, 42 per cent the average day, compared to 22 per cent among those who have no higher education. Book reading as a pastime is about twice as frequent among individuals in senior managerial and academic positions as among people in so-called 'blue-collar" occupations.About the Swedish Media Barometer survey
The purpose is to describe tendencies and changes regarding how people use the media. The survey is based on telephone interviews with a random sample of the population between 9 and 79 years old. The sample for 2010 consisted of about 4,700 persons. The first Media Barometer was conducted in 1979, and has been conducted every year since them. NORDICOM at the University of Gothenburg has been responsible for the survey since 1994.
Helena Aaberg | idw
Antarctic Ice Sheet mass loss has increased
14.06.2018 | Technische Universität Dresden
WAKE-UP provides new treatment option for stroke patients | International study led by UKE
17.05.2018 | Universitätsklinikum Hamburg-Eppendorf
In a recent publication in the renowned journal Optica, scientists of Leibniz-Institute of Photonic Technology (Leibniz IPHT) in Jena showed that they can accurately control the optical properties of liquid-core fiber lasers and therefore their spectral band width by temperature and pressure tuning.
Already last year, the researchers provided experimental proof of a new dynamic of hybrid solitons– temporally and spectrally stationary light waves resulting...
Scientists from the University of Freiburg and the University of Basel identified a master regulator for bone regeneration. Prasad Shastri, Professor of...
Moving into its fourth decade, AchemAsia is setting out for new horizons: The International Expo and Innovation Forum for Sustainable Chemical Production will take place from 21-23 May 2019 in Shanghai, China. With an updated event profile, the eleventh edition focusses on topics that are especially relevant for the Chinese process industry, putting a strong emphasis on sustainability and innovation.
Founded in 1989 as a spin-off of ACHEMA to cater to the needs of China’s then developing industry, AchemAsia has since grown into a platform where the latest...
The BMBF-funded OWICELLS project was successfully completed with a final presentation at the BMW plant in Munich. The presentation demonstrated a Li-Fi communication with a mobile robot, while the robot carried out usual production processes (welding, moving and testing parts) in a 5x5m² production cell. The robust, optical wireless transmission is based on spatial diversity; in other words, data is sent and received simultaneously by several LEDs and several photodiodes. The system can transmit data at more than 100 Mbit/s and five milliseconds latency.
Modern production technologies in the automobile industry must become more flexible in order to fulfil individual customer requirements.
An international team of scientists has discovered a new way to transfer image information through multimodal fibers with almost no distortion - even if the fiber is bent. The results of the study, to which scientist from the Leibniz-Institute of Photonic Technology Jena (Leibniz IPHT) contributed, were published on 6thJune in the highly-cited journal Physical Review Letters.
Endoscopes allow doctors to see into a patient’s body like through a keyhole. Typically, the images are transmitted via a bundle of several hundreds of optical...
13.06.2018 | Event News
08.06.2018 | Event News
05.06.2018 | Event News
22.06.2018 | Materials Sciences
22.06.2018 | Earth Sciences
22.06.2018 | Life Sciences