Good signage holds benefits for both businesses and their customers. But what qualifies as good signs?
Results of a national survey of more than 160 large and small businesses will be presented Oct. 12 at the University of Cincinnati annual National Signage Research and Education Conference in Cincinnati.
UC researchers Christopher Auffrey, associate professor of planning; Henry Hildebrandt, professor of architecture and interior design; and Jeff Rexhausen, associate director of research for the Economics Center at UC, will present a year-long project blending survey research and case studies in the presentation, “Understanding the Economic Value of On-Premise Signs: A Study of the Impact of On-Premise Signage and Criteria for Evaluation.”
The survey found that businesses primarily invested in signs to help make their businesses stand out and to help potential customers find their locations. “As a result, we found that businesses that pay attention to their signage and invest in the design and placement of signs get better results from their investment,” says Rexhausen. “Signs communicate information, and buyers and sellers both benefit from better communication of that information.”
The researchers say the results of the research are especially useful for business owners considering sign investments, as well as for the sign companies working with them, and local governments that seek to balance various considerations in their sign regulations.
In addition to how businesses approach different types of signage, Rexhausen says the survey and case studies found economic impacts that sign changes had on businesses. The survey also found that 75 percent of the businesses surveyed had changed the design of their signs in the past five years – selecting a new look, new type or new illumination.
The case studies highlight the lodging industry, retail banking, specialty retail and the suburban commercial corridor, where there’s an effort in one Greater Cincinnati suburb to make the business district environmentally more attractive yet easier to navigate for customers searching for service.
The study was supported by conference sponsor Signage Foundation, Inc. Established in 2002, SFI is a not-for-profit, non partisan organization dedicated to fulfilling the educational, research and philanthropic purposes of on-premise signage.
The National Signage and Research Education Conference is sponsored by SFI, in collaboration with the Carl H. Lindner College of Business, and the UC College of Design, Architecture, Art, and Planning (DAAP).
RELATED STORY: UC Research Finds that Consumers Rely on Signage over Other Ad Media
How to design city streets more fairly
18.05.2020 | Mercator Research Institute on Global Commons and Climate Change (MCC) gGmbH
Insects: Largest study to date confirms declines on land, but finds recoveries in freshwater – Highly variable trends
24.04.2020 | Deutsches Zentrum für integrative Biodiversitätsforschung (iDiv) Halle-Jena-Leipzig
In living cells, enzymes drive biochemical metabolic processes enabling reactions to take place efficiently. It is this very ability which allows them to be used as catalysts in biotechnology, for example to create chemical products such as pharmaceutics. Researchers now identified an enzyme that, when illuminated with blue light, becomes catalytically active and initiates a reaction that was previously unknown in enzymatics. The study was published in "Nature Communications".
Enzymes: they are the central drivers for biochemical metabolic processes in every living cell, enabling reactions to take place efficiently. It is this very...
Early detection of tumors is extremely important in treating cancer. A new technique developed by researchers at the University of California, Davis offers a significant advance in using magnetic resonance imaging to pick out even very small tumors from normal tissue. The work is published May 25 in the journal Nature Nanotechnology.
researchers at the University of California, Davis offers a significant advance in using magnetic resonance imaging to pick out even very small tumors from...
Microelectronics as a key technology enables numerous innovations in the field of intelligent medical technology. The Fraunhofer Institute for Biomedical Engineering IBMT coordinates the BMBF cooperative project "I-call" realizing the first electronic system for ultrasound-based, safe and interference-resistant data transmission between implants in the human body.
When microelectronic systems are used for medical applications, they have to meet high requirements in terms of biocompatibility, reliability, energy...
Thomas Heine, Professor of Theoretical Chemistry at TU Dresden, together with his team, first predicted a topological 2D polymer in 2019. Only one year later, an international team led by Italian researchers was able to synthesize these materials and experimentally prove their topological properties. For the renowned journal Nature Materials, this was the occasion to invite Thomas Heine to a News and Views article, which was published this week. Under the title "Making 2D Topological Polymers a reality" Prof. Heine describes how his theory became a reality.
Ultrathin materials are extremely interesting as building blocks for next generation nano electronic devices, as it is much easier to make circuits and other...
Scientists took a leukocyte as the blueprint and developed a microrobot that has the size, shape and moving capabilities of a white blood cell. Simulating a blood vessel in a laboratory setting, they succeeded in magnetically navigating the ball-shaped microroller through this dynamic and dense environment. The drug-delivery vehicle withstood the simulated blood flow, pushing the developments in targeted drug delivery a step further: inside the body, there is no better access route to all tissues and organs than the circulatory system. A robot that could actually travel through this finely woven web would revolutionize the minimally-invasive treatment of illnesses.
A team of scientists from the Max Planck Institute for Intelligent Systems (MPI-IS) in Stuttgart invented a tiny microrobot that resembles a white blood cell...
19.05.2020 | Event News
07.04.2020 | Event News
06.04.2020 | Event News
29.05.2020 | Materials Sciences
29.05.2020 | Materials Sciences
29.05.2020 | Power and Electrical Engineering