46 percent of energy drink ads aired on channels that likely appeal to teens, according to new study in the Journal of Nutrition Education and Behavior
Researchers at Dartmouth College examined a database of television advertisements broadcast between March 2012 and February 2013 on 139 network and cable channels and found that more than 608 hours of advertisements for energy drinks were aired. Nearly half of those advertisements, 46.5%, appeared on networks with content themes likely to appeal to adolescents.
"Although our results do not support the idea that manufacturers intentionally target adolescents with their advertising, ads for energy drinks were primarily aired on channels with themes likely to appeal to adolescents, and adolescents are likely exposed to energy drink advertising via television," said lead researcher Jennifer A. Emond, PhD, Department of Community and Family Medicine, Geisel School of Medicine at Dartmouth.
Energy drinks, including shots and drops, contain caffeine often at levels greater than traditional soda and other ingredients meant to stimulate energy. The caffeine content in these drinks can be as high as 200 mg per 16-oz serving. Although generally recognized as safe by the US Food and Drug Administration, high caffeine intake among adolescents has been linked to many adverse health effects, some of which could be quite serious for individuals with underlying health conditions.
In 2013, both the American Medical Association and the US Senate Commerce Committee supported banning the marketing of energy drinks to adolescents because of potential health risks related to adolescent consumption of high caffeine beverages. Little quantitative research has been conducted to date to document the promotional practices of energy drink manufacturers on US television, which led to the Dartmouth study.
When analyzing the television advertising database, the researchers identified the 10 channels that devoted the most airtime to energy drink advertising. Six of the top 10 channels included adolescents as young as 12 years old in their primary target audience based on audience demographic data reported by a cable advertising trade group. The top network, MTV2, aired 2,959 minutes of energy drink advertisements (8.1% of all energy drink ad airtime); the proportion of 12- to 17-year-olds in MTV2's base audience was 398% greater than the average network audience in the United States.
Although this study focused solely on television advertisements and singled out data from the top 10 networks, the results are useful for nutrition educators and practitioners. In light of the rapidly expanding energy drink market and the high volume of advertisements across platforms, adolescents should be made aware of the potential dangers of energy drink consumption and advised about their potential health risks.
Eileen Leahy | EurekAlert!
Study relating to materials testing Detecting damages in non-magnetic steel through magnetism
23.07.2018 | Technische Universität Kaiserslautern
Innovative genetic tests for children with developmental disorders and epilepsy
11.07.2018 | Christian-Albrechts-Universität zu Kiel
New design tool automatically creates nanostructure 3D-print templates for user-given colors
Scientists present work at prestigious SIGGRAPH conference
Most of the objects we see are colored by pigments, but using pigments has disadvantages: such colors can fade, industrial pigments are often toxic, and...
Scientists at the University of California, Los Angeles present new research on a curious cosmic phenomenon known as "whistlers" -- very low frequency packets...
Scientists develop first tool to use machine learning methods to compute flow around interactively designable 3D objects. Tool will be presented at this year’s prestigious SIGGRAPH conference.
When engineers or designers want to test the aerodynamic properties of the newly designed shape of a car, airplane, or other object, they would normally model...
Researchers from TU Graz and their industry partners have unveiled a world first: the prototype of a robot-controlled, high-speed combined charging system (CCS) for electric vehicles that enables series charging of cars in various parking positions.
Global demand for electric vehicles is forecast to rise sharply: by 2025, the number of new vehicle registrations is expected to reach 25 million per year....
Proteins must be folded correctly to fulfill their molecular functions in cells. Molecular assistants called chaperones help proteins exploit their inbuilt folding potential and reach the correct three-dimensional structure. Researchers at the Max Planck Institute of Biochemistry (MPIB) have demonstrated that actin, the most abundant protein in higher developed cells, does not have the inbuilt potential to fold and instead requires special assistance to fold into its active state. The chaperone TRiC uses a previously undescribed mechanism to perform actin folding. The study was recently published in the journal Cell.
Actin is the most abundant protein in highly developed cells and has diverse functions in processes like cell stabilization, cell division and muscle...
17.08.2018 | Event News
08.08.2018 | Event News
27.07.2018 | Event News
17.08.2018 | Physics and Astronomy
17.08.2018 | Information Technology
17.08.2018 | Life Sciences