A new study soon to be published in The Journal of Pediatrics explores the relationship between fast food advertisements, parental influence, and the food choices made by children.
Dr. Christopher Ferguson and colleagues at Texas A&M International University studied 75 children ranging in age from 3 to 5 years. All of the children watched a series of two cartoons, with commercials shown between each cartoon. The children were divided into two groups; half of the children watched a commercial for French fries, and the other half watched a commercial for apple slices with dipping sauce. After watching the cartoons and commercials, the children were allowed to choose a coupon for either advertised food with input from their parents, half of whom encouraged their child to choose the healthy option, and the other half remained neutral.
Of the children who viewed the commercial for French fries, 71% chose the coupon for French fries if their parents remained neutral. However, the number only dropped to 55% when the children were encouraged by their parents to choose the healthier option. "Parental encouragement to eat healthy was somewhat able to help undo the message of commercials, although the effects of parents were smaller than we had anticipated," Dr. Ferguson explains. Of the children who viewed the commercial for apple slices with dipping sauce, only 46% picked French fries when their parents remained neutral; this number dropped to 33% when their parents encouraged them to pick the healthier option.
"Children were clearly influenced by the commercials they saw; however, parents are not powerless," Dr. Ferguson states. He goes on to note that although advertising effects can be considerable, "Parents have an advantage if they are consistent with their long-term messages about healthy eating." Rather than focusing on banning advertisements to children, the authors suggest that politicians, advocates, and food producers should concentrate on ways to promote the advertisement of healthy food options. As Dr. Ferguson concludes, "Advertisement effects can work both for and against healthy eating."
The study, reported in "Advertising Influences on Young Children's Food Choices and Parental Influence" by Christopher J. Ferguson, PhD, Monica E. Muñoz, PhD, and Maria R. Medrano, appears in The Journal of Pediatrics (www.jpeds.com), DOI 10.1016/j.jpeds.2011.08.023, published by Elsevier
Brigid Huey | EurekAlert!
Climate change and air pollution damaging health and causing millions of premature deaths
30.11.2018 | International Institute for Applied Systems Analysis (IIASA)
Reading rats’ minds
29.11.2018 | Institute of Science and Technology Austria
What if a sensor sensing a thing could be part of the thing itself? Rice University engineers believe they have a two-dimensional solution to do just that.
Rice engineers led by materials scientists Pulickel Ajayan and Jun Lou have developed a method to make atom-flat sensors that seamlessly integrate with devices...
Scientists at the University of Stuttgart and the Karlsruhe Institute of Technology (KIT) succeed in important further development on the way to quantum Computers.
Quantum computers one day should be able to solve certain computing problems much faster than a classical computer. One of the most promising approaches is...
New Project SNAPSTER: Novel luminescent materials by encapsulating phosphorescent metal clusters with organic liquid crystals
Nowadays energy conversion in lighting and optoelectronic devices requires the use of rare earth oxides.
Scientists have discovered the first synthetic material that becomes thicker - at the molecular level - as it is stretched.
Researchers led by Dr Devesh Mistry from the University of Leeds discovered a new non-porous material that has unique and inherent "auxetic" stretching...
Scientists from the Theory Department of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science (CFEL) in Hamburg have shown through theoretical calculations and computer simulations that the force between electrons and lattice distortions in an atomically thin two-dimensional superconductor can be controlled with virtual photons. This could aid the development of new superconductors for energy-saving devices and many other technical applications.
The vacuum is not empty. It may sound like magic to laypeople but it has occupied physicists since the birth of quantum mechanics.
10.12.2018 | Event News
06.12.2018 | Event News
03.12.2018 | Event News
10.12.2018 | Life Sciences
10.12.2018 | Physics and Astronomy
10.12.2018 | Life Sciences