In a sample of almost 1000 participants the researchers found that people with a pro-social personality gave more money to charities and other noble causes. For instance, with donations to ‘third world organisations’, 52% of people with a pro-social personality gave money, compared to 42% of people with an individualistic personality and only 21% of people with a competitive personality.
Overall pro-socials donate more to all kinds of charitable and noble organisations – including health, environmental, charity, education/research and arts/culture organisations – than individualists and competitors (the only exception being donations to local community and church groups).
The team’s findings raise the possibility that donations may be enhanced not only by appeals emphasising empathy (eg concerns for other’s well-being) but also by appeals emphasising fairness (eg everyone deserves an equal chance in life).
Professor Van Vugt, an expert on altruism and co-author of a recently published text Applying Social Psychology: From Problems to Solutions [London: Sage, 2007], said: ‘We hope that fundraising organisations, such as those dedicated to helping the poor and the ill, particularly during humanitarian crises or at critical times of the year, such as winter and Christmas, will benefit from this research. Not everyone is a Scrooge and there are many Samaritans around. The trick is to get people with individualistic and competitive personalities to donate more to noble causes, perhaps by offering them small gifts.’
From games to giving: social vale orientation predicts donations to noble causes (Paul Van Lange; VU University, Amsterdam; Rene Bekkers; University of Utrecht; Theo Schuyt; VU University, Amsterdam; Mark Van Vugt; University of Kent) is published in Basic and applied social psychology, 29(4), 375-384.
Study relating to materials testing Detecting damages in non-magnetic steel through magnetism
23.07.2018 | Technische Universität Kaiserslautern
Innovative genetic tests for children with developmental disorders and epilepsy
11.07.2018 | Christian-Albrechts-Universität zu Kiel
New design tool automatically creates nanostructure 3D-print templates for user-given colors
Scientists present work at prestigious SIGGRAPH conference
Most of the objects we see are colored by pigments, but using pigments has disadvantages: such colors can fade, industrial pigments are often toxic, and...
Scientists at the University of California, Los Angeles present new research on a curious cosmic phenomenon known as "whistlers" -- very low frequency packets...
Scientists develop first tool to use machine learning methods to compute flow around interactively designable 3D objects. Tool will be presented at this year’s prestigious SIGGRAPH conference.
When engineers or designers want to test the aerodynamic properties of the newly designed shape of a car, airplane, or other object, they would normally model...
Researchers from TU Graz and their industry partners have unveiled a world first: the prototype of a robot-controlled, high-speed combined charging system (CCS) for electric vehicles that enables series charging of cars in various parking positions.
Global demand for electric vehicles is forecast to rise sharply: by 2025, the number of new vehicle registrations is expected to reach 25 million per year....
Proteins must be folded correctly to fulfill their molecular functions in cells. Molecular assistants called chaperones help proteins exploit their inbuilt folding potential and reach the correct three-dimensional structure. Researchers at the Max Planck Institute of Biochemistry (MPIB) have demonstrated that actin, the most abundant protein in higher developed cells, does not have the inbuilt potential to fold and instead requires special assistance to fold into its active state. The chaperone TRiC uses a previously undescribed mechanism to perform actin folding. The study was recently published in the journal Cell.
Actin is the most abundant protein in highly developed cells and has diverse functions in processes like cell stabilization, cell division and muscle...
17.08.2018 | Event News
08.08.2018 | Event News
27.07.2018 | Event News
17.08.2018 | Physics and Astronomy
17.08.2018 | Information Technology
17.08.2018 | Life Sciences