That number jumps to 90 percent of 2-year-olds, according to a new study by researchers at the University of Washington and Seattle Children's Hospital Research Institute. The findings are being published today in the Archives of Pediatrics and Adolescent Medicine.
The study is the first to look at the trajectory of media viewing in the first two years of life and to explore the content of what is being watched. The research also explores parents' reasons for permitting it. "Exposure to TV takes time away from more developmentally appropriate activities such as a parent or adult caregiver and an infant engaging in free play with dolls, blocks or cars," said Frederick Zimmerman, lead author of the study and a UW associate professor of health services.
"While appropriate television viewing at the right age can be helpful for both children and parents, excessive viewing before age 3 has been shown to be associated with problems of attention control, aggressive behavior and poor cognitive development. Early television viewing has exploded in recent years, and is one of the major public health issues facing American children."
Co-authors of the study are Dr. Dimitri Christakis, a pediatrics researcher at Seattle Children's Hospital Research Institute and a UW associate professor of medicine, and Andrew Meltzoff, co-director of the UW's Institute for Learning and Brain Sciences.
"This study is important because it teaches us about the media diet of infants who are too young to speak for themselves. Most parents seek what's best for their child, and we discovered that many parents believe that they are providing educational and brain development opportunities by exposing their babies to 10 to 20 hours of viewing per week," said Meltzoff, a developmental psychologist who is the Job and Gertrud Tamaki endowed chair in psychology at the UW.
"We need more research on both the positive and negative effects of a steady diet of baby TV and DVD viewing. But parents should feel confident that high-quality social interaction with babies, including reading and talking with them, provides all the stimulation that the growing brain needs. It's not as though TV or a DVD provides an extra vitamin of some kind in the first two years of life, where we concentrated our research in this study. This area is one in which science, health and public policy all meet. We need to get our facts right so we can productively advise parents who so desperately want to do the right thing."
The researchers conducted random telephone surveys of more than 1,000 families in Minnesota and Washington with a child born in the previous two years, and found the median age at which infants were regularly exposed to media was 9 months. Among those who watched TV, DVDs or videos, the average daily viewing time jumped from one hour per day for those children younger than 12 months to more than 1½ hours a day by 24 months. The three most important and common reasons cited by parents for allowing their children to watch TV, DVDs or videos were:
- 29 percent believed these media were educational or were good for the child's brain.
- 23 percent said viewing was enjoyable or relaxing for the child.
- 21 percent used these media as an electronic babysitter so they could do other things.
Even though educational content was the top reason given by parents, only about half the infant viewing time was reported to be in what researchers classified as a children's educational category. This included educational TV programs such as "Sesame Street" and "Arthur" and DVDs or videos such as "Blue's Clues." The remaining viewing time was roughly split among children's non-educational programs, baby DVDs or videos and grown-up television.
Although parents believe in the educational value of TV, DVDs and videos, just 32 percent of parents always watched with their children. Parents also had an inflated idea of how much of these media other children were watching and believed that their children viewed less than the average amount. The study indicated that the perceived average viewing for other families is 73 percent higher than the actual average.
"At the end of the day the amount of TV viewing is based on what parents think is normal," said Zimmerman.
"Perceptions of norms tend to shape behavior even if those norms are inflated."
So what can parents do to reduce the amount of time their kids spend in front of the tube? Zimmerman has several suggestions.
"Parents often turn to TV for a break. A better suggestion would be to provide kids with simple activities to do. When parents are cooking, for example, they could have a low drawer with plastic dishes or wooden spoons available that a child can play with or make noise. This gives the child something to be engaged with while taking pressure off the parent.
"A parent can also enjoy reading a fun or familiar book to a child," he said. "The child benefits from being close while the parent can get a breather. Children thrive on physical closeness." Zimmerman and Christakis are the authors of the book "The Elephant in the Living Room, Make Television Work for Your Kids" and Meltzoff is co-author of "The Scientist in the Crib: What Early Learning Tells Us about the Mind."
Joel Schwarz | EurekAlert!
Innovative genetic tests for children with developmental disorders and epilepsy
11.07.2018 | Christian-Albrechts-Universität zu Kiel
Oxygen loss in the coastal Baltic Sea is “unprecedentedly severe”
05.07.2018 | European Geosciences Union
A new manufacturing technique uses a process similar to newspaper printing to form smoother and more flexible metals for making ultrafast electronic devices.
The low-cost process, developed by Purdue University researchers, combines tools already used in industry for manufacturing metals on a large scale, but uses...
For the first time ever, scientists have determined the cosmic origin of highest-energy neutrinos. A research group led by IceCube scientist Elisa Resconi, spokesperson of the Collaborative Research Center SFB1258 at the Technical University of Munich (TUM), provides an important piece of evidence that the particles detected by the IceCube neutrino telescope at the South Pole originate from a galaxy four billion light-years away from Earth.
To rule out other origins with certainty, the team led by neutrino physicist Elisa Resconi from the Technical University of Munich and multi-wavelength...
For the first time a team of researchers have discovered two different phases of magnetic skyrmions in a single material. Physicists of the Technical Universities of Munich and Dresden and the University of Cologne can now better study and understand the properties of these magnetic structures, which are important for both basic research and applications.
Whirlpools are an everyday experience in a bath tub: When the water is drained a circular vortex is formed. Typically, such whirls are rather stable. Similar...
Physicists working with Roland Wester at the University of Innsbruck have investigated if and how chemical reactions can be influenced by targeted vibrational excitation of the reactants. They were able to demonstrate that excitation with a laser beam does not affect the efficiency of a chemical exchange reaction and that the excited molecular group acts only as a spectator in the reaction.
A frequently used reaction in organic chemistry is nucleophilic substitution. It plays, for example, an important role in in the synthesis of new chemical...
Optical spectroscopy allows investigating the energy structure and dynamic properties of complex quantum systems. Researchers from the University of Würzburg present two new approaches of coherent two-dimensional spectroscopy.
"Put an excitation into the system and observe how it evolves." According to physicist Professor Tobias Brixner, this is the credo of optical spectroscopy....
13.07.2018 | Event News
12.07.2018 | Event News
03.07.2018 | Event News
20.07.2018 | Power and Electrical Engineering
20.07.2018 | Information Technology
20.07.2018 | Materials Sciences