Dr Simon Pervan interviewed 400 senior men and women marketing managers about their relationships with people from other companies in the advertising and marketing sector.
He found that only 48 per cent of women agreed with the statement: “We are honest with each other about the problems that arise,” whereas 67 per cent of men agreed with this.
Only 45 per cent of women agreed with the statements that, in their relationship, “parties were willing to exchange fairly, communicate problems and make up for harm done,” compared with 55 per cent of men, an indicator of how reciprocal they felt their relationships were.
“These findings show that women are less likely to feel that the relationship they have with people from other companies is honest or reciprocal,” said Dr Pervan, who is based at the University’s School of Management Marketing Group.
“It could be that women, being more empathic, are better able to see that the relationships at work are not honest or reciprocal, whereas men wrongly assume they are.
“A cynical interpretation of the results is that men are more likely to blissfully continue in what they perceive, wrongly or rightly, as a good business relationship.”
In a separate but related study, Dr Pervan found that men were twice as likely to have low levels of empathy – 88 per cent – compared to 44 per cent of women. This means that where women do encounter reciprocity from others, they are better able to use it to form a positive relationship because they are more empathic.
Dr Pervan found that those employees who scored highly for reciprocal behaviour had higher self-esteem and morale, and urged companies to find ways to develop this behaviour in staff.
“This study suggests that promoting reciprocal behaviour within an organisation may improve employees’ self-esteem, sense of life balance and expectation, while also providing long-term benefits to the firm through strengthened commercial relationships, improved morale and retention,” he said.
The study also found that 81 per cent of those who thought they had high levels of reciprocity in their business relationships also reported high levels of self-esteem.
Tony Trueman | alfa
Researchers simplify tiny structures' construction drip by drip
12.11.2018 | Princeton University, Engineering School
Mandibular movement monitoring may help improve oral sleep apnea devices
06.11.2018 | Elsevier
Max Planck researchers revel the nano-structure of molecular trains and the reason for smooth transport in cellular antennas.
Moving around, sensing the extracellular environment, and signaling to other cells are important for a cell to function properly. Responsible for those tasks...
Researchers at the University of New Hampshire have captured a difficult-to-view singular event involving "magnetic reconnection"--the process by which sparse particles and energy around Earth collide producing a quick but mighty explosion--in the Earth's magnetotail, the magnetic environment that trails behind the planet.
Magnetic reconnection has remained a bit of a mystery to scientists. They know it exists and have documented the effects that the energy explosions can...
Biochips have been developed at TU Wien (Vienna), on which tissue can be produced and examined. This allows supplying the tissue with different substances in a very controlled way.
Cultivating human cells in the Petri dish is not a big challenge today. Producing artificial tissue, however, permeated by fine blood vessels, is a much more...
Faster and secure data communication: This is the goal of a new joint project involving physicists from the University of Würzburg. The German Federal Ministry of Education and Research funds the project with 14.8 million euro.
In our digital world data security and secure communication are becoming more and more important. Quantum communication is a promising approach to achieve...
On Saturday, 10 November 2018, the research icebreaker Polarstern will leave its homeport of Bremerhaven, bound for Cape Town, South Africa.
19.11.2018 | Event News
09.11.2018 | Event News
06.11.2018 | Event News
20.11.2018 | Life Sciences
20.11.2018 | Life Sciences
20.11.2018 | Physics and Astronomy