Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Researchers study trends in how movies depict cigarette use

14.07.2006
Dartmouth researchers have determined that youth-rated movies contain more images of cigarette smoking than R-rated films. A report of the findings, called "Trends in Movie Tobacco Use: 1996-2004," was issued today by the American Legacy Foundation, which funded the research with the National Cancer Institute.

"Because movie smoking is linked to adolescent smoking, it was important to us to clearly and quantitatively understand how and when cigarette use is depicted on screen," says James Sargent, a pediatrician and professor at Dartmouth Medical School and the Director of Cancer Control at the Norris Cotton Cancer Center at Dartmouth-Hitchcock Medical Center.

Sargent and his colleagues studied the 100 highest grossing movies each year from 1996-2004, identifying that although smoking on screen has decreased over time, it was still depicted in 75 percent of youth-rated films in 2004, including G-, PG- and PG-13-rated movies. The images of smoking in these movies have a much greater potential to reach youth audiences, because they are seen by three times as many youths than R-rated movies. The study also revealed that, overall, the proportion of movies containing cigarette use or imagery declined from 96 percent in 1996 to 77 percent in 2004.

"While we do see a downward trend in movie smoking, which is encouraging from a public health perspective, we need to remember that youths continue to see smoking in most of the movies they see," says Sargent.

To further decrease the access that adolescents have to smoking scenes and depictions, the authors recommend an R rating for all movies with smoking. The authors say that an R-rating for smoking could reduce potential exposure of youth to movie smoking in new releases by about 50 percent, resulting in a substantial reduction in exposure over time. The American Legacy Foundation report was co-authored by Sargent, Keilah Worth and Susanne Tanski, all at Dartmouth.

Sargent and his colleagues study adolescent behavior and how it's linked to exposure to movies. They have published numerous papers and articles describing how adolescents are exposed to thousands of depictions of smoking by movie stars, and these images influence their attitudes and behaviors regarding smoking.

Sue Knapp | EurekAlert!
Further information:
http://www.Dartmouth.edu

More articles from Studies and Analyses:

nachricht Antarctic Ice Sheet mass loss has increased
14.06.2018 | Technische Universität Dresden

nachricht WAKE-UP provides new treatment option for stroke patients | International study led by UKE
17.05.2018 | Universitätsklinikum Hamburg-Eppendorf

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Temperature-controlled fiber-optic light source with liquid core

In a recent publication in the renowned journal Optica, scientists of Leibniz-Institute of Photonic Technology (Leibniz IPHT) in Jena showed that they can accurately control the optical properties of liquid-core fiber lasers and therefore their spectral band width by temperature and pressure tuning.

Already last year, the researchers provided experimental proof of a new dynamic of hybrid solitons– temporally and spectrally stationary light waves resulting...

Im Focus: Overdosing on Calcium

Nano crystals impact stem cell fate during bone formation

Scientists from the University of Freiburg and the University of Basel identified a master regulator for bone regeneration. Prasad Shastri, Professor of...

Im Focus: AchemAsia 2019 will take place in Shanghai

Moving into its fourth decade, AchemAsia is setting out for new horizons: The International Expo and Innovation Forum for Sustainable Chemical Production will take place from 21-23 May 2019 in Shanghai, China. With an updated event profile, the eleventh edition focusses on topics that are especially relevant for the Chinese process industry, putting a strong emphasis on sustainability and innovation.

Founded in 1989 as a spin-off of ACHEMA to cater to the needs of China’s then developing industry, AchemAsia has since grown into a platform where the latest...

Im Focus: First real-time test of Li-Fi utilization for the industrial Internet of Things

The BMBF-funded OWICELLS project was successfully completed with a final presentation at the BMW plant in Munich. The presentation demonstrated a Li-Fi communication with a mobile robot, while the robot carried out usual production processes (welding, moving and testing parts) in a 5x5m² production cell. The robust, optical wireless transmission is based on spatial diversity; in other words, data is sent and received simultaneously by several LEDs and several photodiodes. The system can transmit data at more than 100 Mbit/s and five milliseconds latency.

Modern production technologies in the automobile industry must become more flexible in order to fulfil individual customer requirements.

Im Focus: Sharp images with flexible fibers

An international team of scientists has discovered a new way to transfer image information through multimodal fibers with almost no distortion - even if the fiber is bent. The results of the study, to which scientist from the Leibniz-Institute of Photonic Technology Jena (Leibniz IPHT) contributed, were published on 6thJune in the highly-cited journal Physical Review Letters.

Endoscopes allow doctors to see into a patient’s body like through a keyhole. Typically, the images are transmitted via a bundle of several hundreds of optical...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

Munich conference on asteroid detection, tracking and defense

13.06.2018 | Event News

2nd International Baltic Earth Conference in Denmark: “The Baltic Sea region in Transition”

08.06.2018 | Event News

ISEKI_Food 2018: Conference with Holistic View of Food Production

05.06.2018 | Event News

 
Latest News

Graphene assembled film shows higher thermal conductivity than graphite film

22.06.2018 | Materials Sciences

Fast rising bedrock below West Antarctica reveals an extremely fluid Earth mantle

22.06.2018 | Earth Sciences

Zebrafish's near 360 degree UV-vision knocks stripes off Google Street View

22.06.2018 | Life Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>