"While yielding to temptation can certainly be harmful, this article argues that overcontrol and excessive farsightedness ('hyperopia') can also have negative long-term consequences," say Ran Kivetz and Anat Keinan.
As with many mid-life (and quarter-life) crises, we tend to experience especially strong regret if pleasure is constantly delayed. According to the study – one of the first to compare indulgence regret to self-control regret – the greater temporal perspective gleaned with age helps us let go of guilt for, say, transgressions at a long-ago spring break. Instead, we begin to experience wistful feelings for delayed pleasures – for not taking that around-the-world trip sooner or for constantly dieting and not eating dessert.
"In the short run, vice is regretted more than virtue, but in the long run virtue is regretted more," conclude the authors. "Consumers sometimes suffer from excessive farsightedness and future-biased preferences, consistently delaying pleasure and overweighing necessity and virtue in local decisions."
Suzanne Wu | EurekAlert!
Some brain tumors may respond to immunotherapy, new study suggests
11.12.2018 | Columbia University Irving Medical Center
Climate change and air pollution damaging health and causing millions of premature deaths
30.11.2018 | International Institute for Applied Systems Analysis (IIASA)
A widely used diabetes medication combined with an antihypertensive drug specifically inhibits tumor growth – this was discovered by researchers from the University of Basel’s Biozentrum two years ago. In a follow-up study, recently published in “Cell Reports”, the scientists report that this drug cocktail induces cancer cell death by switching off their energy supply.
The widely used anti-diabetes drug metformin not only reduces blood sugar but also has an anti-cancer effect. However, the metformin dose commonly used in the...
A research team from the University of Zurich has developed a new drone that can retract its propeller arms in flight and make itself small to fit through narrow gaps and holes. This is particularly useful when searching for victims of natural disasters.
Inspecting a damaged building after an earthquake or during a fire is exactly the kind of job that human rescuers would like drones to do for them. A flying...
Over the last decade, there has been much excitement about the discovery, recognised by the Nobel Prize in Physics only two years ago, that there are two types...
What if a sensor sensing a thing could be part of the thing itself? Rice University engineers believe they have a two-dimensional solution to do just that.
Rice engineers led by materials scientists Pulickel Ajayan and Jun Lou have developed a method to make atom-flat sensors that seamlessly integrate with devices...
Scientists at the University of Stuttgart and the Karlsruhe Institute of Technology (KIT) succeed in important further development on the way to quantum Computers.
Quantum computers one day should be able to solve certain computing problems much faster than a classical computer. One of the most promising approaches is...
12.12.2018 | Event News
10.12.2018 | Event News
06.12.2018 | Event News
12.12.2018 | Health and Medicine
12.12.2018 | Physics and Astronomy
12.12.2018 | Health and Medicine