TV advertising shown to be most effective
Most smokers want to quit, but even among those who try, less than 5% manage to stop smoking for more than three months. There is a major ongoing effort to encourage quitting, the National Action Plan for Tobacco Cessation. This comprehensive plan has six main initiatives, only one of which, a national telephone quit line, has been implemented to date. To evaluate the effectiveness of various strategies, researchers identified 787 people who had quit smoking in the past two years and asked them what had worked for them.
The results, reported in the March issue of the American Journal of Preventive Medicine, evaluated the effect of televised ad campaigns promoting quitting and seven conventional types of cessation help; nicotine replacement therapy (NRT), prescribed medications, professional help or advice, self-help materials, cessation programs, telephone quit line, or web-based cessation sites. The impact of a particular quitting aid is measured by multiplying the efficacy rate by its participation rate or penetration into the population. For example, Method A might not be as effective as Method B for individual smokers, but if Method A reaches 90% of all smokers and Method B reaches only 5%, Method A might be the better choice as part of a national program.
Charlotte Seidman | EurekAlert!
Study relating to materials testing Detecting damages in non-magnetic steel through magnetism
23.07.2018 | Technische Universität Kaiserslautern
Innovative genetic tests for children with developmental disorders and epilepsy
11.07.2018 | Christian-Albrechts-Universität zu Kiel
New design tool automatically creates nanostructure 3D-print templates for user-given colors
Scientists present work at prestigious SIGGRAPH conference
Most of the objects we see are colored by pigments, but using pigments has disadvantages: such colors can fade, industrial pigments are often toxic, and...
Scientists at the University of California, Los Angeles present new research on a curious cosmic phenomenon known as "whistlers" -- very low frequency packets...
Scientists develop first tool to use machine learning methods to compute flow around interactively designable 3D objects. Tool will be presented at this year’s prestigious SIGGRAPH conference.
When engineers or designers want to test the aerodynamic properties of the newly designed shape of a car, airplane, or other object, they would normally model...
Researchers from TU Graz and their industry partners have unveiled a world first: the prototype of a robot-controlled, high-speed combined charging system (CCS) for electric vehicles that enables series charging of cars in various parking positions.
Global demand for electric vehicles is forecast to rise sharply: by 2025, the number of new vehicle registrations is expected to reach 25 million per year....
Proteins must be folded correctly to fulfill their molecular functions in cells. Molecular assistants called chaperones help proteins exploit their inbuilt folding potential and reach the correct three-dimensional structure. Researchers at the Max Planck Institute of Biochemistry (MPIB) have demonstrated that actin, the most abundant protein in higher developed cells, does not have the inbuilt potential to fold and instead requires special assistance to fold into its active state. The chaperone TRiC uses a previously undescribed mechanism to perform actin folding. The study was recently published in the journal Cell.
Actin is the most abundant protein in highly developed cells and has diverse functions in processes like cell stabilization, cell division and muscle...
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