Internet companies can boost sales and build trust with online shoppers by providing clear and readily available privacy disclosures, according to a recent UC Irvine study.
“Surveys have demonstrated that online shoppers are concerned about their privacy, specifically about the confidentiality of the personal data they provide to Web retailers,” explained Alfred Kobsa, author of the study and professor of informatics in UCI’s Donald Bren School of Information and Computer Sciences. “To allay these concerns, many Web sites include a link to their online ‘privacy policies,’ which describe how the retailer treats the personal data of customers. Even comprehensive privacy notices that should reassure readers are, however, often written in a lengthy and legalistic manner, and in effect, hardly ever read by Internet shoppers.”
Pursuing an alternative approach, Kobsa, who is also a faculty associate of UCI’s Center for Research on Information Technology and Organizations and of the Institute for Software Research, partnered with faculty from Humboldt University in Berlin to design Web page templates grounded in human-computer interaction research. In these design templates, every entry field for customers’ personal data is accompanied by a clear and concise explanation of how the retailer will deal with the respective piece of data, and what benefits customers can expect from sharing their personal information.
Michelle Williams | EurekAlert!
Statistical method developed at TU Dresden allows the detection of higher order dependencies
07.02.2020 | Technische Universität Dresden
Novel study underscores microbial individuality
13.12.2019 | Bigelow Laboratory for Ocean Sciences
The operational speed of semiconductors in various electronic and optoelectronic devices is limited to several gigahertz (a billion oscillations per second). This constrains the upper limit of the operational speed of computing. Now researchers from the Max Planck Institute for the Structure and Dynamics of Matter in Hamburg, Germany, and the Indian Institute of Technology in Bombay have explained how these processes can be sped up through the use of light waves and defected solid materials.
Light waves perform several hundred trillion oscillations per second. Hence, it is natural to envision employing light oscillations to drive the electronic...
Most natural and artificial surfaces are rough: metals and even glasses that appear smooth to the naked eye can look like jagged mountain ranges under the microscope. There is currently no uniform theory about the origin of this roughness despite it being observed on all scales, from the atomic to the tectonic. Scientists suspect that the rough surface is formed by irreversible plastic deformation that occurs in many processes of mechanical machining of components such as milling.
Prof. Dr. Lars Pastewka from the Simulation group at the Department of Microsystems Engineering at the University of Freiburg and his team have simulated such...
Investigation of the temperature dependence of the skyrmion Hall effect reveals further insights into possible new data storage devices
The joint research project of Johannes Gutenberg University Mainz (JGU) and the Massachusetts Institute of Technology (MIT) that had previously demonstrated...
Researchers at Chalmers University of Technology, Sweden, recently completed a 5-year research project looking at how to make fibre optic communications systems more energy efficient. Among their proposals are smart, error-correcting data chip circuits, which they refined to be 10 times less energy consumptive. The project has yielded several scientific articles, in publications including Nature Communications.
Streaming films and music, scrolling through social media, and using cloud-based storage services are everyday activities now.
After helping develop a new approach for organic synthesis -- carbon-hydrogen functionalization -- scientists at Emory University are now showing how this approach may apply to drug discovery. Nature Catalysis published their most recent work -- a streamlined process for making a three-dimensional scaffold of keen interest to the pharmaceutical industry.
"Our tools open up whole new chemical space for potential drug targets," says Huw Davies, Emory professor of organic chemistry and senior author of the paper.
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