Binge drinking by teenagers and young adults is strongly associated with liking, owning, and correctly identifying music that references alcohol by brand name according to a study by the University of Pittsburgh and Dartmouth-Hitchcock Norris Cotton Cancer Center.
These findings, based on a national randomized survey of more than 2,500 people ages 15 to 23, suggests that policy and educational interventions designed to limit the influence of alcohol brand references in popular music could be important in reducing alcohol consumption in teens and young adults. The results are published online in the journal Alcoholism: Clinical & Experimental Research.
"Brand references may serve as advertising, even if they are not paid for by the industry," said senior author James D. Sargent, MD, co-director of the Cancer Control Research Program at Norris Cotton Cancer Center and professor of pediatrics in the Geisel School of Medicine at Dartmouth.
Alcohol is considered the third leading lifestyle-related cause of death in the U.S. according to the Centers for Disease Control and Prevention.
Of the 2,541 participants who completed the survey, 1,488, or 59 percent, reported having had a complete alcoholic drink, defined as 12 ounces of beer, 5 ounces of wine or 1.5 ounces of hard liquor. Of those, 18 percent reported binging – or drinking heavily over a short period of time – at least monthly and 37 percent reported having had problems, such as injuries, due to alcohol.
"Every year, the average adolescent is exposed to about 3,000 references to alcohol brands while listening to music," said lead author Brian A. Primack, MD, PhD, associate professor of medicine and pediatrics and director of the Program for Research on Media and Health, University of Pittsburgh School of Medicine. "It is important that we understand the impact of these references to alcohol brands in an age group that can be negatively impacted by alcohol consumption."
In the survey, which could be completed either through the Internet or on paper, participants were given the titles of popular songs with alcohol mentions and asked if they liked the song or owned the song. They were also tested to determine if they could spontaneously recall what brand of alcohol was mentioned in the song.
Survey participants who could correctly recall alcohol brands in songs had more than twice the odds of having had a complete alcoholic drink, compared to those who could not recall the alcohol brand, even after adjusting for factors including age, socioeconomic status, and alcohol use by a parent or friend. The participants who could identify the alcohol brands in songs also had greater odds of binge alcohol use.
"A surprising result of our analysis was that the association between recalling alcohol brands in popular music and alcohol drinking in adolescents was as strong as the influence of parental and peer drinking, and an adolescent's tendency toward sensation-seeking," said Primack. "This may illustrate the value that this age group places in the perceived opinions and actions of music stars."
The authors suggest that one possible solution could be to empower adolescents with critical thinking skills. "Media literacy is a growing educational methodology that may be successful in helping young people make healthier decisions," Pimrack said. "In the case of alcohol, it may be valuable to help them understand how alcohol brand references in music may manipulate their thoughts and emotions to sell them a product."
About Norris Cotton Cancer Center at Dartmouth-Hitchcock
Norris Cotton Cancer Center combines advanced cancer research at Dartmouth and the Geisel School of Medicine with patient-centered cancer care provided at Dartmouth-Hitchcock Medical Center, at Dartmouth-Hitchcock regional locations in Manchester, Nashua, and Keene, NH, and St. Johnsbury, VT, and at 12 partner hospitals throughout New Hampshire and Vermont. It is one of 41 centers nationwide to earn the National Cancer Institute's "Comprehensive Cancer Center" designation. Learn more about Norris Cotton Cancer Center research, programs, and clinical trials online at cancer.dartmouth.edu.
Donna Dubuc | EurekAlert!
Study relating to materials testing Detecting damages in non-magnetic steel through magnetism
23.07.2018 | Technische Universität Kaiserslautern
Innovative genetic tests for children with developmental disorders and epilepsy
11.07.2018 | Christian-Albrechts-Universität zu Kiel
Scientists at the University of California, Los Angeles present new research on a curious cosmic phenomenon known as "whistlers" -- very low frequency packets...
Scientists develop first tool to use machine learning methods to compute flow around interactively designable 3D objects. Tool will be presented at this year’s prestigious SIGGRAPH conference.
When engineers or designers want to test the aerodynamic properties of the newly designed shape of a car, airplane, or other object, they would normally model...
Researchers from TU Graz and their industry partners have unveiled a world first: the prototype of a robot-controlled, high-speed combined charging system (CCS) for electric vehicles that enables series charging of cars in various parking positions.
Global demand for electric vehicles is forecast to rise sharply: by 2025, the number of new vehicle registrations is expected to reach 25 million per year....
Proteins must be folded correctly to fulfill their molecular functions in cells. Molecular assistants called chaperones help proteins exploit their inbuilt folding potential and reach the correct three-dimensional structure. Researchers at the Max Planck Institute of Biochemistry (MPIB) have demonstrated that actin, the most abundant protein in higher developed cells, does not have the inbuilt potential to fold and instead requires special assistance to fold into its active state. The chaperone TRiC uses a previously undescribed mechanism to perform actin folding. The study was recently published in the journal Cell.
Actin is the most abundant protein in highly developed cells and has diverse functions in processes like cell stabilization, cell division and muscle...
Scientists have discovered that the electrical resistance of a copper-oxide compound depends on the magnetic field in a very unusual way -- a finding that could help direct the search for materials that can perfectly conduct electricity at room temperatur
What happens when really powerful magnets--capable of producing magnetic fields nearly two million times stronger than Earth's--are applied to materials that...
08.08.2018 | Event News
27.07.2018 | Event News
25.07.2018 | Event News
16.08.2018 | Life Sciences
16.08.2018 | Earth Sciences
16.08.2018 | Life Sciences