A new study from the University of Gothenburg show that adolescents like to present foods that are high in calories but low in nutrients in social media.
Previous studies have found that interactions around food in social media can influence adolescents’ consumption of candy and their willingness to try unfamiliar foods. Research has also shown that food images stimulate areas of the brain that are associated with appetite in children and adolescents.
Analysed Instagram accounts
The new study, published in the scientific journal Appetite, is based on an analysis of over 1000 Instagram accounts belonging to Scandinavian adolescents.
Eighty-five per cent of the accounts shared at least one food image
‘The most common food items were candy, cookies and other baked goods, sweet drinks, chocolate and ice cream. Overall, these types of high-calorie and low-nutrient food items could be found in 68 per cent of the images posted on Instagram,’ says Christopher Holmberg at the Department of Food and Nutrition, and Sport Science and one of the researchers behind the study titled Adolescents’ presentation of food in social media: An explorative study.
Only 22 per cent of the pictures displayed fruits and vegetables
Compared with other food categories, the researchers also found a particularly strong link between high-calorie/low-nutrient foods and positive descriptions and festive environments, such as birthday parties.
Markers of identity
UK studies have found that food brands increase in importance and become important identity markers during adolescence. The researchers from the University of Gothenburg found that Coca Cola, Frappuccino from Starbucks and ice cream from Ben&Jerry’s are well represented in the posted images and therefore something the teenagers helped advertise through their Instagram accounts.
‘This indicates that they are unaware of, or simply accept, this type of product promotion in social media. The fact that the adolescents create and disseminate the advertisements by themselves may imply that this type of informal advertising is more effective than traditional channels,’ associate professor Christina Berg at the Department of Food and Nutrition, and Sport Science.
For more information:
Christopher Holmberg, Department of Food and Nutrition, and Sport Science, email email@example.com, tel. +46 (0)31 786 4295, +46 (0)765 54 59 51
John Chaplin, Institute of Clinical Sciences, email firstname.lastname@example.org, tel. +46 (0)708 62 88 57
Thomas Hillman, Department of Education, Communication and Learning, email email@example.com, tel. +46 (0)31 786 22 05
Christina Berg, Department of Food and Nutrition, and Sport Science, firstname.lastname@example.org, tel. +46 (0)31 786 42 07, +46 (0)709 58 72 99
Article in Appetite: http://www.sciencedirect.com/science/article/pii/S0195666316300083
Calle Björned | idw - Informationsdienst Wissenschaft
Some brain tumors may respond to immunotherapy, new study suggests
11.12.2018 | Columbia University Irving Medical Center
Climate change and air pollution damaging health and causing millions of premature deaths
30.11.2018 | International Institute for Applied Systems Analysis (IIASA)
The more objects we make "smart," from watches to entire buildings, the greater the need for these devices to store and retrieve massive amounts of data quickly without consuming too much power.
Millions of new memory cells could be part of a computer chip and provide that speed and energy savings, thanks to the discovery of a previously unobserved...
What if, instead of turning up the thermostat, you could warm up with high-tech, flexible patches sewn into your clothes - while significantly reducing your...
A widely used diabetes medication combined with an antihypertensive drug specifically inhibits tumor growth – this was discovered by researchers from the University of Basel’s Biozentrum two years ago. In a follow-up study, recently published in “Cell Reports”, the scientists report that this drug cocktail induces cancer cell death by switching off their energy supply.
The widely used anti-diabetes drug metformin not only reduces blood sugar but also has an anti-cancer effect. However, the metformin dose commonly used in the...
A research team from the University of Zurich has developed a new drone that can retract its propeller arms in flight and make itself small to fit through narrow gaps and holes. This is particularly useful when searching for victims of natural disasters.
Inspecting a damaged building after an earthquake or during a fire is exactly the kind of job that human rescuers would like drones to do for them. A flying...
Over the last decade, there has been much excitement about the discovery, recognised by the Nobel Prize in Physics only two years ago, that there are two types...
12.12.2018 | Event News
10.12.2018 | Event News
06.12.2018 | Event News
14.12.2018 | Power and Electrical Engineering
14.12.2018 | Physics and Astronomy
14.12.2018 | Physics and Astronomy