A new study from the University of Gothenburg show that adolescents like to present foods that are high in calories but low in nutrients in social media.
Previous studies have found that interactions around food in social media can influence adolescents’ consumption of candy and their willingness to try unfamiliar foods. Research has also shown that food images stimulate areas of the brain that are associated with appetite in children and adolescents.
Analysed Instagram accounts
The new study, published in the scientific journal Appetite, is based on an analysis of over 1000 Instagram accounts belonging to Scandinavian adolescents.
Eighty-five per cent of the accounts shared at least one food image
‘The most common food items were candy, cookies and other baked goods, sweet drinks, chocolate and ice cream. Overall, these types of high-calorie and low-nutrient food items could be found in 68 per cent of the images posted on Instagram,’ says Christopher Holmberg at the Department of Food and Nutrition, and Sport Science and one of the researchers behind the study titled Adolescents’ presentation of food in social media: An explorative study.
Only 22 per cent of the pictures displayed fruits and vegetables
Compared with other food categories, the researchers also found a particularly strong link between high-calorie/low-nutrient foods and positive descriptions and festive environments, such as birthday parties.
Markers of identity
UK studies have found that food brands increase in importance and become important identity markers during adolescence. The researchers from the University of Gothenburg found that Coca Cola, Frappuccino from Starbucks and ice cream from Ben&Jerry’s are well represented in the posted images and therefore something the teenagers helped advertise through their Instagram accounts.
‘This indicates that they are unaware of, or simply accept, this type of product promotion in social media. The fact that the adolescents create and disseminate the advertisements by themselves may imply that this type of informal advertising is more effective than traditional channels,’ associate professor Christina Berg at the Department of Food and Nutrition, and Sport Science.
For more information:
Christopher Holmberg, Department of Food and Nutrition, and Sport Science, email email@example.com, tel. +46 (0)31 786 4295, +46 (0)765 54 59 51
John Chaplin, Institute of Clinical Sciences, email firstname.lastname@example.org, tel. +46 (0)708 62 88 57
Thomas Hillman, Department of Education, Communication and Learning, email email@example.com, tel. +46 (0)31 786 22 05
Christina Berg, Department of Food and Nutrition, and Sport Science, firstname.lastname@example.org, tel. +46 (0)31 786 42 07, +46 (0)709 58 72 99
Article in Appetite: http://www.sciencedirect.com/science/article/pii/S0195666316300083
Calle Björned | idw - Informationsdienst Wissenschaft
Innovative genetic tests for children with developmental disorders and epilepsy
11.07.2018 | Christian-Albrechts-Universität zu Kiel
Oxygen loss in the coastal Baltic Sea is “unprecedentedly severe”
05.07.2018 | European Geosciences Union
A new manufacturing technique uses a process similar to newspaper printing to form smoother and more flexible metals for making ultrafast electronic devices.
The low-cost process, developed by Purdue University researchers, combines tools already used in industry for manufacturing metals on a large scale, but uses...
For the first time ever, scientists have determined the cosmic origin of highest-energy neutrinos. A research group led by IceCube scientist Elisa Resconi, spokesperson of the Collaborative Research Center SFB1258 at the Technical University of Munich (TUM), provides an important piece of evidence that the particles detected by the IceCube neutrino telescope at the South Pole originate from a galaxy four billion light-years away from Earth.
To rule out other origins with certainty, the team led by neutrino physicist Elisa Resconi from the Technical University of Munich and multi-wavelength...
For the first time a team of researchers have discovered two different phases of magnetic skyrmions in a single material. Physicists of the Technical Universities of Munich and Dresden and the University of Cologne can now better study and understand the properties of these magnetic structures, which are important for both basic research and applications.
Whirlpools are an everyday experience in a bath tub: When the water is drained a circular vortex is formed. Typically, such whirls are rather stable. Similar...
Physicists working with Roland Wester at the University of Innsbruck have investigated if and how chemical reactions can be influenced by targeted vibrational excitation of the reactants. They were able to demonstrate that excitation with a laser beam does not affect the efficiency of a chemical exchange reaction and that the excited molecular group acts only as a spectator in the reaction.
A frequently used reaction in organic chemistry is nucleophilic substitution. It plays, for example, an important role in in the synthesis of new chemical...
Optical spectroscopy allows investigating the energy structure and dynamic properties of complex quantum systems. Researchers from the University of Würzburg present two new approaches of coherent two-dimensional spectroscopy.
"Put an excitation into the system and observe how it evolves." According to physicist Professor Tobias Brixner, this is the credo of optical spectroscopy....
13.07.2018 | Event News
12.07.2018 | Event News
03.07.2018 | Event News
20.07.2018 | Power and Electrical Engineering
20.07.2018 | Information Technology
20.07.2018 | Materials Sciences