Marketing professors Anastasiya Pocheptsova and Rosellina Ferraro, with graduate student, Ajay T. Abraham, conducted a series of experiments on test groups of cellphone users. The findings appear in their working paper, The Effect of Mobile Phone Use on Prosocial Behavior.
Prosocial behavior, as defined in the study, is action intended to benefit another person or society as a whole.
The researchers found that after a short period of cellphone use the subjects were less inclined to volunteer for a community service activity when asked, compared to the control-group counterparts. The cell phone users were also less persistent in solving word problems - even though they knew their answers would translate to a monetary donation to charity.
The decreased focus on others held true even when participants were merely asked to draw a picture of their cellphones and think about how they used them.
The study involved separate sets of college student subjects - both men and women and generally in their early 20s. "We would expect a similar pattern of effects with people from other age groups," said Ferraro. "Given the increasing pervasiveness of cellphones, it does have the potential to have broad social implications."
The authors cited previous research in explaining a root cause of their findings: "The cellphone directly evokes feelings of connectivity to others, thereby fulfilling the basic human need to belong." This results in reducing one's desire to connect with others or to engage in empathic and prosocial behavior.
The study also distinguished its subjects from users of other social media -- Facebook users -- in one of the tests. The authors found that participants felt more connected to others because of their cellphones than because of their Facebook accounts, suggesting that this difference in connectedness was the underlying driver of the observed phenomenon.
Related investigation involves the authors studying the effects of using other types of technology on prosocial behavior.
For more information, contact Ferraro at 301-405-9664 or firstname.lastname@example.org.Media Contact
Neil Tickner | EurekAlert!
Graphene gives a tremendous boost to future terahertz cameras
16.04.2019 | ICFO-The Institute of Photonic Sciences
Mount Kilimanjaro: Ecosystems in Global Change
28.03.2019 | Julius-Maximilians-Universität Würzburg
A stellar flare 10 times more powerful than anything seen on our sun has burst from an ultracool star almost the same size as Jupiter
A localization phenomenon boosts the accuracy of solving quantum many-body problems with quantum computers which are otherwise challenging for conventional computers. This brings such digital quantum simulation within reach on quantum devices available today.
Quantum computers promise to solve certain computational problems exponentially faster than any classical machine. “A particularly promising application is the...
The technology could revolutionize how information travels through data centers and artificial intelligence networks
Engineers at the University of California, Berkeley have built a new photonic switch that can control the direction of light passing through optical fibers...
Physicists observe how electron-hole pairs drift apart at ultrafast speed, but still remain strongly bound.
Modern electronics relies on ultrafast charge motion on ever shorter length scales. Physicists from Regensburg and Gothenburg have now succeeded in resolving a...
Engineers create novel optical devices, including a moth eye-inspired omnidirectional microwave antenna
A team of engineers at Tufts University has developed a series of 3D printed metamaterials with unique microwave or optical properties that go beyond what is...
17.04.2019 | Event News
15.04.2019 | Event News
09.04.2019 | Event News
18.04.2019 | Life Sciences
18.04.2019 | Physics and Astronomy
18.04.2019 | Life Sciences