Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Associating your car with your identity can lead to aggressive driving

18.10.2011
A new study by a Temple University Fox School of Business professor finds those who view their car as an extension of themselves have stronger aggressive driving tendencies.

The study, “Aggressive Driving: A Consumption Experience,” is thought to be the first to comprehensively examine how personality, attitude and values contribute to aggressive driving behaviors.

Driving is one of the most common consumptive behaviors, and aggressive driving causes a third of all accidents that involve personal injuries and two thirds of all fatal accidents in the United States.

“It explains much of the phenomenon we knew existed,” said Ayalla Ruvio, lead author and an assistant professor of marketing. For instance, “we know men tend to be more aggressive drivers and we know men tend to see their cars as an extension of themselves more than women.”

Ruvio’s article, published online in the Journal of Psychology & Marketing, takes a consumer behavior perspective of this phenomenon and features two studies conducted in Israel. One took a holistic look at the influence of personality, attitudes and values gathered from 134 surveys of men and women with an average age of 23.5. The second study, of 298 people, built from the first and added the factors of risk attraction, impulsivity, driving as a hedonistic activity and perceptions about time pressures.

The studies found:

People who perceive their car as a reflection of their self-identity are more likely to behave aggressively on the road and break the law.

People with compulsive tendencies are more likely to drive aggressively with disregard for potential consequences.

Increased materialism, or the importance of one’s possessions, is linked to increased aggressive driving tendencies.

Young people who are in the early stages of forming their self-identity might feel the need to show off their car and driving skills more than others. They may also be overconfident and underestimate the risks involved in reckless driving.

Those who admit to aggressive driving also admit to engaging in more incidents of breaking the law.

A sense of being under time and pressure leads to more aggressive driving.
The study findings “suggest that the perception of the car as an extension of the self leads to more aggressive behavior on the road rather than increased driving cautiousness,” the authors wrote, adding that “individuals may view cars and the road space they occupy as their territory and will seek to maintain control over it and defend it as necessary.”

Ruvio said the implications of this study can be seen in numerous cultural contexts because of the strong link between cars and identity. She points to the “soccer-mom” stigma of minivans, the Thelma and Louise personas, and songs such as Shania Twain’s “You Don’t Impress Me Much,” with its line, “I can’t believe you kiss your car goodnight.”

The full article is available at http://onlinelibrary.wiley.com/doi/10.1002/mar.20429/full

Brandon Lausch | EurekAlert!
Further information:
http://www.temple.edu

More articles from Studies and Analyses:

nachricht New model connects respiratory droplet physics with spread of Covid-19
21.07.2020 | University of California - San Diego

nachricht Risk of infection with COVID-19 from singing: First results of aerosol study with the Bavarian Radio Chorus
03.07.2020 | Klinikum der Universität München

All articles from Studies and Analyses >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: ScanCut project completed: laser cutting enables more intricate plug connector designs

Scientists at the Fraunhofer Institute for Laser Technology ILT have come up with a striking new addition to contact stamping technologies in the ERDF research project ScanCut. In collaboration with industry partners from North Rhine-Westphalia, the Aachen-based team of researchers developed a hybrid manufacturing process for the laser cutting of thin-walled metal strips. This new process makes it possible to fabricate even the tiniest details of contact parts in an eco-friendly, high-precision and efficient manner.

Plug connectors are tiny and, at first glance, unremarkable – yet modern vehicles would be unable to function without them. Several thousand plug connectors...

Im Focus: New Strategy Against Osteoporosis

An international research team has found a new approach that may be able to reduce bone loss in osteoporosis and maintain bone health.

Osteoporosis is the most common age-related bone disease which affects hundreds of millions of individuals worldwide. It is estimated that one in three women...

Im Focus: AI & single-cell genomics

New software predicts cell fate

Traditional single-cell sequencing methods help to reveal insights about cellular differences and functions - but they do this with static snapshots only...

Im Focus: TU Graz Researchers synthesize nanoparticles tailored for special applications

“Core-shell” clusters pave the way for new efficient nanomaterials that make catalysts, magnetic and laser sensors or measuring devices for detecting electromagnetic radiation more efficient.

Whether in innovative high-tech materials, more powerful computer chips, pharmaceuticals or in the field of renewable energies, nanoparticles – smallest...

Im Focus: Tailored light inspired by nature

An international research team with Prof. Cornelia Denz from the Institute of Applied Physics at the University of Münster develop for the first time light fields using caustics that do not change during propagation. With the new method, the physicists cleverly exploit light structures that can be seen in rainbows or when light is transmitted through drinking glasses.

Modern applications as high resolution microsopy or micro- or nanoscale material processing require customized laser beams that do not change during...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

“Conference on Laser Polishing – LaP 2020”: The final touches for surfaces

23.07.2020 | Event News

Conference radar for cybersecurity

21.07.2020 | Event News

Contact Tracing Apps against COVID-19: German National Academy Leopoldina hosts international virtual panel discussion

07.07.2020 | Event News

 
Latest News

Rare Earth Elements in Norwegian Fjords?

06.08.2020 | Earth Sciences

Anode material for safe batteries with a long cycle life

06.08.2020 | Power and Electrical Engineering

Turning carbon dioxide into liquid fuel

06.08.2020 | Life Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>