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Communications sciences, communications theory and communications technology

Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.

Media impact models in communications technology

Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.

Linear communications technology - the black box

Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.

Interactive media - communications technology of the future

The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.

Communications technology - interactive media from a research perspective

Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.

Research methods in communications technology

Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.

Communications Media

Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.

innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.

Latest News:

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A step up in wavelength

A device that can manipulate radiofrequency signals could soon reduce the size of short-distance communication systems
Millimeter waves are a type of radiofrequency electromagnetic radiation with wavelengths between 0.1 and 10 millimeters long. Because they are susceptible to... 26.09.2013 | nachricht Read more

The european project "digital.me" opens its code

A new paradigm for social media
The EU’s “digital.me” project brings Fraunhofer IAO together with seven research and industry partners to develop a system for user-controlled social networks... 24.09.2013 | nachricht Read more

Social status and power of action of speakers determine the way their statements are perceived

Neurolinguists measure brain reaction to statements made by prominent speakers / Results published in PLOS ONE
The actual standing of speakers within a society's power structure determines how their statements are perceived. This is the conclusion reached in a joint... 05.08.2013 | nachricht Read more

Infectious Disease Research Gets a Boost from Websites, Blogs, and Social Media

While public health officials around the world are on alert about the pandemic potential of new disease threats, a team that includes Penn State University biologist Marcel Salathé is developing innovative new systems and techniques to track the spread of infectious diseases, with the help of news websites, blogs, and social media.
Salathé will publish an article in the 1 July 2013 issue of th New England Journal of Medicine, with colleagues from the Harvard Medical School, describing the... 02.07.2013 | nachricht Read more

'Temporal cloaking' could bring more secure optical communications

Researchers have demonstrated a method for "temporal cloaking" of optical communications, representing a potential tool to thwart would-be eavesdroppers and improve security for telecommunications.
"More work has to be done before this approach finds practical application, but it does use technology that could integrate smoothly into the existing... 06.06.2013 | nachricht Read more

The nocebo effect: Media reports may trigger symptoms of a disease

Expectation of negative effects can increase likelihood of experiencing symptoms / Media needs to be more responsible when warning about health risks
Media reports about substances that are supposedly hazardous to health may cause suggestible people to develop symptoms of a disease even though there is no... 06.05.2013 | nachricht Read more

Food Tech Innovation Portal goes online

Platform for open innovation and networking improves competitiveness of SMEs in food sector
After 4 years of hard development work and compilation of a wide range of data, the Food Tech Innovation Portal (http://www.foodtech-portal.eu) will be... 26.04.2013 | nachricht Read more

Instagram – more than self-portraits and pictures of food

The photo-sharing application Instagram is used by millions of people around the world daily.
In the media, the social media phenomenon is sometimes dismissed as trivial pastime. However, according to a fresh study at the University of Gothenburg,... 23.04.2013 | nachricht Read more

With Fraunhofer IDMT’s spatial acoustics simulation, any room can be turned into a concert hall

Whether it’s in movie theaters or at home, at concerts or at conferences, in clubs or in planetariums – the trend towards 3D audio systems and applications is definitely gaining momentum.
Being among the world’s leading research institutes in the field of spatial acoustics, Fraunhofer IDMT has now added a new feature to its “SpatialSound Wave“... 04.04.2013 | nachricht Read more

Buying ad time just got easier

Today’s consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows.
Now, a Michigan State University business scholar and colleagues have developed the most accurate model yet for targeting those fast-moving minnows. The... 20.02.2013 | nachricht Read more
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Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Electron cryo-microscopy: Using inexpensive technology to produce high-resolution images

Biochemists at Martin Luther University Halle-Wittenberg (MLU) have used a standard electron cryo-microscope to achieve surprisingly good images that are on par with those taken by far more sophisticated equipment. They have succeeded in determining the structure of ferritin almost at the atomic level. Their results were published in the journal "PLOS ONE".

Electron cryo-microscopy has become increasingly important in recent years, especially in shedding light on protein structures. The developers of the new...

Im Focus: The spin state story: Observation of the quantum spin liquid state in novel material

New insight into the spin behavior in an exotic state of matter puts us closer to next-generation spintronic devices

Aside from the deep understanding of the natural world that quantum physics theory offers, scientists worldwide are working tirelessly to bring forth a...

Im Focus: Excitation of robust materials

Kiel physics team observed extremely fast electronic changes in real time in a special material class

In physics, they are currently the subject of intensive research; in electronics, they could enable completely new functions. So-called topological materials...

Im Focus: Electrons in the fast lane

Solar cells based on perovskite compounds could soon make electricity generation from sunlight even more efficient and cheaper. The laboratory efficiency of these perovskite solar cells already exceeds that of the well-known silicon solar cells. An international team led by Stefan Weber from the Max Planck Institute for Polymer Research (MPI-P) in Mainz has found microscopic structures in perovskite crystals that can guide the charge transport in the solar cell. Clever alignment of these "electron highways" could make perovskite solar cells even more powerful.

Solar cells convert sunlight into electricity. During this process, the electrons of the material inside the cell absorb the energy of the light....

Im Focus: The lightest electromagnetic shielding material in the world

Empa researchers have succeeded in applying aerogels to microelectronics: Aerogels based on cellulose nanofibers can effectively shield electromagnetic radiation over a wide frequency range – and they are unrivalled in terms of weight.

Electric motors and electronic devices generate electromagnetic fields that sometimes have to be shielded in order not to affect neighboring electronic...

All Focus news of the innovation-report >>>

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