Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.
Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.
Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.
The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.
Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.
Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.
Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.
innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.
Most natural and artificial surfaces are rough: metals and even glasses that appear smooth to the naked eye can look like jagged mountain ranges under the microscope. There is currently no uniform theory about the origin of this roughness despite it being observed on all scales, from the atomic to the tectonic. Scientists suspect that the rough surface is formed by irreversible plastic deformation that occurs in many processes of mechanical machining of components such as milling.
Prof. Dr. Lars Pastewka from the Simulation group at the Department of Microsystems Engineering at the University of Freiburg and his team have simulated such...
Investigation of the temperature dependence of the skyrmion Hall effect reveals further insights into possible new data storage devices
The joint research project of Johannes Gutenberg University Mainz (JGU) and the Massachusetts Institute of Technology (MIT) that had previously demonstrated...
Researchers at Chalmers University of Technology, Sweden, recently completed a 5-year research project looking at how to make fibre optic communications systems more energy efficient. Among their proposals are smart, error-correcting data chip circuits, which they refined to be 10 times less energy consumptive. The project has yielded several scientific articles, in publications including Nature Communications.
Streaming films and music, scrolling through social media, and using cloud-based storage services are everyday activities now.
After helping develop a new approach for organic synthesis -- carbon-hydrogen functionalization -- scientists at Emory University are now showing how this approach may apply to drug discovery. Nature Catalysis published their most recent work -- a streamlined process for making a three-dimensional scaffold of keen interest to the pharmaceutical industry.
"Our tools open up whole new chemical space for potential drug targets," says Huw Davies, Emory professor of organic chemistry and senior author of the paper.
Superconductivity approaching room temperature may be possible in hydrogen-rich compounds at much lower pressures than previously expected
Reaching room-temperature superconductivity is one of the biggest dreams in physics. Its discovery would bring a technological revolution by providing...
12.02.2020 | Event News
16.01.2020 | Event News
15.01.2020 | Event News
17.02.2020 | Life Sciences
17.02.2020 | Information Technology
17.02.2020 | Life Sciences