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Communications sciences, communications theory and communications technology

Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.

Media impact models in communications technology

Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.

Linear communications technology - the black box

Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.

Interactive media - communications technology of the future

The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.

Communications technology - interactive media from a research perspective

Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.

Research methods in communications technology

Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.

Communications Media

Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.

innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.

Latest News:

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Social status and power of action of speakers determine the way their statements are perceived

Neurolinguists measure brain reaction to statements made by prominent speakers / Results published in PLOS ONE
The actual standing of speakers within a society's power structure determines how their statements are perceived. This is the conclusion reached in a joint... 05.08.2013 | nachricht Read more

Infectious Disease Research Gets a Boost from Websites, Blogs, and Social Media

While public health officials around the world are on alert about the pandemic potential of new disease threats, a team that includes Penn State University biologist Marcel Salathé is developing innovative new systems and techniques to track the spread of infectious diseases, with the help of news websites, blogs, and social media.
Salathé will publish an article in the 1 July 2013 issue of th New England Journal of Medicine, with colleagues from the Harvard Medical School, describing the... 02.07.2013 | nachricht Read more

'Temporal cloaking' could bring more secure optical communications

Researchers have demonstrated a method for "temporal cloaking" of optical communications, representing a potential tool to thwart would-be eavesdroppers and improve security for telecommunications.
"More work has to be done before this approach finds practical application, but it does use technology that could integrate smoothly into the existing... 06.06.2013 | nachricht Read more

The nocebo effect: Media reports may trigger symptoms of a disease

Expectation of negative effects can increase likelihood of experiencing symptoms / Media needs to be more responsible when warning about health risks
Media reports about substances that are supposedly hazardous to health may cause suggestible people to develop symptoms of a disease even though there is no... 06.05.2013 | nachricht Read more

Food Tech Innovation Portal goes online

Platform for open innovation and networking improves competitiveness of SMEs in food sector
After 4 years of hard development work and compilation of a wide range of data, the Food Tech Innovation Portal (http://www.foodtech-portal.eu) will be... 26.04.2013 | nachricht Read more

Instagram – more than self-portraits and pictures of food

The photo-sharing application Instagram is used by millions of people around the world daily.
In the media, the social media phenomenon is sometimes dismissed as trivial pastime. However, according to a fresh study at the University of Gothenburg,... 23.04.2013 | nachricht Read more

With Fraunhofer IDMT’s spatial acoustics simulation, any room can be turned into a concert hall

Whether it’s in movie theaters or at home, at concerts or at conferences, in clubs or in planetariums – the trend towards 3D audio systems and applications is definitely gaining momentum.
Being among the world’s leading research institutes in the field of spatial acoustics, Fraunhofer IDMT has now added a new feature to its “SpatialSound Wave“... 04.04.2013 | nachricht Read more

Buying ad time just got easier

Today’s consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows.
Now, a Michigan State University business scholar and colleagues have developed the most accurate model yet for targeting those fast-moving minnows. The... 20.02.2013 | nachricht Read more

Are billboards driving us to distraction?

There's a billboard up ahead, a roadside sign full of language and imagery. Next stop: the emotionally distracted zone.
One University of Alberta researcher has discovered that language used on billboards can provoke an emotional response that affects our driving abilities. And... 15.02.2013 | nachricht Read more

Older people find it easier to read a text from a tablet PC than a printed book

Joint study conducted by the universities of Mainz, Göttingen, and Marburg reveals disparity between subjective perception and measures of reading speed / brain activity
Reading electronic books is no more effortful for the brain than reading traditional paper books. To the contrary: Older people actually benefit from reading... 15.02.2013 | nachricht Read more
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Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: 'Nanochains' could increase battery capacity, cut charging time

How long the battery of your phone or computer lasts depends on how many lithium ions can be stored in the battery's negative electrode material. If the battery runs out of these ions, it can't generate an electrical current to run a device and ultimately fails.

Materials with a higher lithium ion storage capacity are either too heavy or the wrong shape to replace graphite, the electrode material currently used in...

Im Focus: Stevens team closes in on 'holy grail' of room temperature quantum computing chips

Photons interact on chip-based system with unprecedented efficiency

To process information, photons must interact. However, these tiny packets of light want nothing to do with each other, each passing by without altering the...

Im Focus: Happy hour for time-resolved crystallography

Researchers from the Department of Atomically Resolved Dynamics of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg, the University of Hamburg and the European Molecular Biology Laboratory (EMBL) outstation in the city have developed a new method to watch biomolecules at work. This method dramatically simplifies starting enzymatic reactions by mixing a cocktail of small amounts of liquids with protein crystals. Determination of the protein structures at different times after mixing can be assembled into a time-lapse sequence that shows the molecular foundations of biology.

The functions of biomolecules are determined by their motions and structural changes. Yet it is a formidable challenge to understand these dynamic motions.

Im Focus: Modular OLED light strips

At the International Symposium on Automotive Lighting 2019 (ISAL) in Darmstadt from September 23 to 25, 2019, the Fraunhofer Institute for Organic Electronics, Electron Beam and Plasma Technology FEP, a provider of research and development services in the field of organic electronics, will present OLED light strips of any length with additional functionalities for the first time at booth no. 37.

Almost everyone is familiar with light strips for interior design. LED strips are available by the metre in DIY stores around the corner and are just as often...

Im Focus: Tomorrow´s coolants of choice

Scientists assess the potential of magnetic-cooling materials

Later during this century, around 2060, a paradigm shift in global energy consumption is expected: we will spend more energy for cooling than for heating....

All Focus news of the innovation-report >>>

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