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Communications sciences, communications theory and communications technology

Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.

Media impact models in communications technology

Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.

Linear communications technology - the black box

Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.

Interactive media - communications technology of the future

The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.

Communications technology - interactive media from a research perspective

Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.

Research methods in communications technology

Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.

Communications Media

Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.

innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.

Latest News:

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New mobile phone functions fit into a smaller space than before

Even a conventional mobile phone user demands more functions and better performance of his mobile phone in the smallest possible space. The mobile phone should also be easy to use, reliable and inexpensive. In order to meet these demands, more data and functions than before must be packed into the circuit boards of mobile phones in the future. The researchers at the Helsinki University of Technology have met this challenge by developing a new type of production method for electronics, a so-c 05.04.2002 | nachricht Read more

Location-based services for teenagers

Mobile phones can do more than communicate voice and data. The ability to determine the physical location of a mobile phone enables a broad range of mobile services to be offered, including location tracking of users, customised local service information and navigation. A recent EURESCOM study explored the communication needs of teenagers, how they could be met by location-based services, and which location technology is best suited. In the EURESCOM study WOMBAT (Where are the Other Mobile B 22.01.2002 | nachricht Read more

Towards highly integrated telecommunication function

Philips and DIMES found the Philips Associated Centre (PACD) at DIMES Towards highly integrated telecommunication function Philips has chosen TU Delft`s Institute for Micro-electronics en Submicron-technology (DIMES) to host a large research programme. The goal of this Philips Associated Centre at Dimes (PACD) is research on the integration of complete telecommunication systems into silicon technology, leading to drastic miniaturisation and reduced production costs. The six year 07.01.2002 | nachricht Read more

SYMANTEC PROVIDES COMPREHENSIVE PROTECTION AGAINST W32.NIMDA.A@MM

New Analysis of Computer Worm Indicates Additional Destructive Payload Symantec Corp. (Nasdaq: SYMC), a world leader in Internet security, today announced that new analysis of W32.Nimda.A@mm reveals that the worm contains an additional destructive payload that will not only require detection, but removal. The new analysis indicates that the worm is a file infector, overwriting .exe files. W32.Nimda.A@mm is a mass-mailing worm that utilizes multiple methods to spread itself. The worm 19.09.2001 | nachricht Read more

New Lab Evaluates User Response to Potential Products

Ever find using a product incredibly difficult and frustrating? Lack of product interface design-some have called it the "science of simplicity"--is usually the reason why companies that neglect this may find the consumer marketplace less than receptive-and customers less than satisfied. With this in mind, Siemens has inaugurated its third worldwide User Interface Design Lab. Located at Siemens Corporate Research (SCR) in Princeton, NJ, the lab has responsibility in the U.S. for evaluating user inte 27.06.2001 | nachricht Read more
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Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Freiburg researcher investigate the origins of surface texture

Most natural and artificial surfaces are rough: metals and even glasses that appear smooth to the naked eye can look like jagged mountain ranges under the microscope. There is currently no uniform theory about the origin of this roughness despite it being observed on all scales, from the atomic to the tectonic. Scientists suspect that the rough surface is formed by irreversible plastic deformation that occurs in many processes of mechanical machining of components such as milling.

Prof. Dr. Lars Pastewka from the Simulation group at the Department of Microsystems Engineering at the University of Freiburg and his team have simulated such...

Im Focus: Skyrmions like it hot: Spin structures are controllable even at high temperatures

Investigation of the temperature dependence of the skyrmion Hall effect reveals further insights into possible new data storage devices

The joint research project of Johannes Gutenberg University Mainz (JGU) and the Massachusetts Institute of Technology (MIT) that had previously demonstrated...

Im Focus: Making the internet more energy efficient through systemic optimization

Researchers at Chalmers University of Technology, Sweden, recently completed a 5-year research project looking at how to make fibre optic communications systems more energy efficient. Among their proposals are smart, error-correcting data chip circuits, which they refined to be 10 times less energy consumptive. The project has yielded several scientific articles, in publications including Nature Communications.

Streaming films and music, scrolling through social media, and using cloud-based storage services are everyday activities now.

Im Focus: New synthesis methods enhance 3D chemical space for drug discovery

After helping develop a new approach for organic synthesis -- carbon-hydrogen functionalization -- scientists at Emory University are now showing how this approach may apply to drug discovery. Nature Catalysis published their most recent work -- a streamlined process for making a three-dimensional scaffold of keen interest to the pharmaceutical industry.

"Our tools open up whole new chemical space for potential drug targets," says Huw Davies, Emory professor of organic chemistry and senior author of the paper.

Im Focus: Quantum fluctuations sustain the record superconductor

Superconductivity approaching room temperature may be possible in hydrogen-rich compounds at much lower pressures than previously expected

Reaching room-temperature superconductivity is one of the biggest dreams in physics. Its discovery would bring a technological revolution by providing...

All Focus news of the innovation-report >>>

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