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Communications sciences, communications theory and communications technology

Communications sciences (communications technology) is engaged in communications processes. Communications is defined as the exchange of symbols across distances in time and space. The central aspect of communications sciences (communications technology) is the development of communications models (Black Box, stimulus response, interactive media) that describe various verbal and non-verbal communications technology processes.

Media impact models in communications technology

Media impact models such as sender-receiver models, the stimulus-response model, interactive media and the black box play a key role in communications technology. These types of media impact models attempt to explain the theoretical correlations of indirect communications between the sender, the media and the receiver. In particular, the interaction between mass media and humans is a prevailing topic in this area. Moreover, media impact models such as the black box, AIDA and interactive media are important for advertising and online marketing.

Linear communications technology - the black box

Explanatory models such as the black box are representative of the unidirectional communications technologies of the pre-Internet era. The black box is based on the stimulus-response model, a concept predicated on the idea that a human stimulus (e.g., an advertising announcement) results in a direct response. The black box metaphor adds the human behavioral concept to the stimulus-response model. The stimulus undergoes a series of linear thought processes in the black box until finally the response is produced.

Interactive media - communications technology of the future

The Internet radically changed the linear, one-dimensional medial communications theory behind the black box concept. Interactive media enables active communications between humans and media for the first time. Interactive media occur in all of the various forms of Web 2.0. Interactive media covers communications opportunities ranging from newspaper article commentary and private blogs to web sites and social networks. Interactive media is characterized by the non-linear use of technical communications technology, which enables bidirectional communications by giving receivers the opportunity to actively participate in and design the process. The Internet thus illustrates high-quality interactive media that is available through genuine, full-fledged feedback channels. In contrast to the black box model, this leads to bidirectional contact.

Communications technology - interactive media from a research perspective

Interactive media is dramatically changing how media is received. Humans are being transformed from passive receivers to active participants in the media design process. The reason is the Internet, which takes media and humans out of the black box and provides both of them a completely new way to interact. Interactive media opens up a brand new area of research in the field of communications technology. Because of its leading-edge status, interactive media is one of the most-discussed areas of research in communications theory. In contrast, concepts such as the black box theory are being increasingly challenged.

Research methods in communications technology

Empirical research methods play an important role in communications technology. This includes surveys, observations and experiments. The black box as well as stimulus response theories were built on empirical research. Interactive media such as social networks can also be analyzed by means of empirical evaluations. In the area of interactive media, the Internet provides an excellent statistical foundation. Rely on innovations-report to gain an overview of the new research aspects from the fields of communications technology, media technology, black box, stimulus response and interactive media.

Communications Media

Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.

innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.

Latest News:

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NASA Goddard network maintains communications from space to ground

Spending nearly a year in space, 249 miles from Earth, could be a lonely prospect, but an office at NASA's Goddard Space Flight Center in Greenbelt, Maryland, made sure astronaut Scott Kelly could reach home for the entire 340-day duration of his mission. Not only could Kelly communicate with mission control in Houston, but Goddard's Network Integration Center connected him with reporters and even family.

Spending nearly a year in space, 249 miles from Earth, could be a lonely prospect, but an office at NASA's Goddard Space Flight Center in Greenbelt, Maryland,...

02.03.2016 | nachricht Read more

In Real Time: Automatic call transcription in call centers

From research into the market: EML European Media Laboratory to present the benefits of real time speech analytics for call centers at the international exhibition CCW 2016 in Berlin

The Heidelberg-based IT company EML European Media Laboratory GmbH will be presenting its products at this year’s CCW trade fair (hall 2, C19). The fair is...

19.02.2016 | nachricht Read more

Noise can't hide weak signals from this new receiver

Electrical engineers at the University of California, San Diego developed a receiver that can detect a weak, fast, randomly occurring signal.

The study, published in the Dec. 11 issue of Science, lays the groundwork for a new class of highly sensitive communication receivers and scientific...

14.12.2015 | nachricht Read more

Fraunhofer HHI and Red Bull Media House work together to develop new VLC technology applications

The Visible Light Communication (VLC) technology allows for the implementation of optical WiFi environments, especially in cases when an existing radio-based solution fails. Red Bull Media House and the Fraunhofer Heinrich Hertz Institute HHI are now working together to develop a palette of promising applications using this technology.

A fast, mobile data transfer with an arbitrary, mobile positioning of transmitter and receiver is today an indispensable prerequisite for the arrangement of...

13.10.2015 | nachricht Read more

Communication is Key for Responsible Research and Innovation

Major Horizon 2020 project “NUCLEUS” investigates governance and cultures in scientific institutions to foster the science-society dialogue / 24 project partners from Europe, Asia and Africa

How should science respond to the needs of the people? How could a socially robust and responsible communication foster a genuine dialogue between, let’s say a...

10.07.2015 | nachricht Read more

Researcher identify secure, anonymous, easy way to pay for online content

Page views and “likes” are great for journalists' and webmasters’ egos, but they don't pay the bills. Researchers at the University of Luxembourg may have found a solution. They have identified a secure, anonymous way for readers, viewers and gamers to pay for online content without them having to make a cash payment. “Any online website could participate, whether they are a news site, a blog, a video streaming service, a gaming site, or social media,” remarked Alex Biryukov, Professor of Computer Science at the University of Luxembourg.

The system would work as follows. Every time a user “likes” internet content they could also chose to donate a small amount of their PC's spare computing...

13.05.2015 | nachricht Read more

Printed speakers make the photos sound

The Institute for Print and Media Technology at TU Chemnitz provided a picture book with printed electronics at the World Press Photo competition and, thus, created for each winning photograph its own sound environment

At the annual meeting of the 58th World Press Photo competition 2015, the world`s best press photos were presented on April 25th in Amsterdam, which was also...

04.05.2015 | nachricht Read more

CU Denver study shows product placement, branding growing in popular music

'Advertainment' on the rise

As branding and advertising creep into almost every facet of life, a new study from the University of Colorado Denver shows it's now making substantial inroads...

10.03.2015 | nachricht Read more

Study Shows the Factors Influencing Which Conservation News Get Shared or Liked in Twitter and Facebook

Public awareness is often a crucial first step towards policy change and resolution of conservation issues because societal values determine whether initiatives gain support. There is evidence that public engagement positively influences civic participation. Therefore, conservation science needs to engage the general public to ensure successful conservation interventions.

News coverage of conservation issues is an important pathway to transfer information to large audiences because it can translate academic research and policy...

04.03.2015 | nachricht Read more

Cinema-like environment helps audiences immerse in movies even on small screens, cell phone displays

Contextual cues influence cinematic experience / Screen size not statistically significant

If the surroundings are designed to be sufficiently stimulating, even a simple computer screen is enough to generate an intense cinematic experience.

29.10.2014 | nachricht Read more
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Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Happy hour for time-resolved crystallography

Researchers from the Department of Atomically Resolved Dynamics of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg, the University of Hamburg and the European Molecular Biology Laboratory (EMBL) outstation in the city have developed a new method to watch biomolecules at work. This method dramatically simplifies starting enzymatic reactions by mixing a cocktail of small amounts of liquids with protein crystals. Determination of the protein structures at different times after mixing can be assembled into a time-lapse sequence that shows the molecular foundations of biology.

The functions of biomolecules are determined by their motions and structural changes. Yet it is a formidable challenge to understand these dynamic motions.

Im Focus: Modular OLED light strips

At the International Symposium on Automotive Lighting 2019 (ISAL) in Darmstadt from September 23 to 25, 2019, the Fraunhofer Institute for Organic Electronics, Electron Beam and Plasma Technology FEP, a provider of research and development services in the field of organic electronics, will present OLED light strips of any length with additional functionalities for the first time at booth no. 37.

Almost everyone is familiar with light strips for interior design. LED strips are available by the metre in DIY stores around the corner and are just as often...

Im Focus: Tomorrow´s coolants of choice

Scientists assess the potential of magnetic-cooling materials

Later during this century, around 2060, a paradigm shift in global energy consumption is expected: we will spend more energy for cooling than for heating....

Im Focus: The working of a molecular string phone

Researchers from the Department of Atomically Resolved Dynamics of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg, the University of Potsdam (both in Germany) and the University of Toronto (Canada) have pieced together a detailed time-lapse movie revealing all the major steps during the catalytic cycle of an enzyme. Surprisingly, the communication between the protein units is accomplished via a water-network akin to a string telephone. This communication is aligned with a ‘breathing’ motion, that is the expansion and contraction of the protein.

This time-lapse sequence of structures reveals dynamic motions as a fundamental element in the molecular foundations of biology.

Im Focus: Milestones on the Way to the Nuclear Clock

Two research teams have succeeded simultaneously in measuring the long-sought Thorium nuclear transition, which enables extremely precise nuclear clocks. TU Wien (Vienna) is part of both teams.

If you want to build the most accurate clock in the world, you need something that "ticks" very fast and extremely precise. In an atomic clock, electrons are...

All Focus news of the innovation-report >>>

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