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HighTech Europe at Anuga FoodTec 2012

HighTech Europe, the first European food processing network of excellence, organizes a series of events in the frame of ANUGA FoodTec: A workshop, a stakeholder event and a brokerage event will take place on March 2012 in Cologne. The participation is free of charge and is directed especially to small and medium sized enterprises.

Meet HighTech Europe at the 6th Anuga FoodTec, the international trade fair for food and drink technology, between 27 and 30 March 2012 in Cologne (Koelnmesse). HighTech Europe provides the latest findings from biotechnology, nanotechnology and information & communication technology made available for novel strategies in food production.

You will get the information about novel solutions for the food processing sector and find commercial and technology partners in food technology. Participants have the chance to present, discuss and develop new project ideas or to facilitate the setup of project consortia.

HighTech Europe is a European Network of Excellence that encourages small and medium-sized enterprises in the food production industry to adopt innovative knowledge. Thus, they are especially invited to join the HighTech Europe events at the Anuga FoodTec.

The Workshop „Consumer perception of novel food processing technologies” (28/03/2012, 13:00-14:35), organized by network partner ttz Bremerhaven, will deal with consumer perception of novel technologies like high pressure. After a presentation of results gained in the project, the topic will be discussed interactively with the audience, comprising issues like technological advantages and possibilities of novel technologies, potential risks, legal labeling requirements, ways to communicate the topic to consumers as well as consumers’ expectations and fears. The arguments of the discussion will help developers and marketing experts in their decision whether to implement novel technologies in their company or not and how the use needs to be communicated and can be used as a marketing advantage.

One of the major activities of HighTech Europe is dedicated to setting up the foundations for a sustainable cooperation in the food-tech area in form of a European Institute for Food Processing. This institute is meant to ensure efficient knowledge transfer to the European food industry, at regional up to European scale. At the Stakeholder Event “Future of Food Processing” (29/03/2012, 15:30-17:05), organized by network partner Agropolis International and Wageningen UR Food & Biobased Research, interested companies, institutes and associations can give their feedback on relevant missions for such an institute, as well as exert influence on how to proceed with the business plan for the European Institute for Food Processing. Recommendations will be considered in the project for the further development of the institute.
The HighTech Europe Brokerage Event (28 and 29/03/2012) is organized in cooperation with the Enterprise Europe Network. It allows researchers and manufacturers to exchange information about latest technologies and to find new cooperation or business partners. One-on-one meetings will be arranged according to the participants’ requests. Network partners ZENIT and ttz Bremerhaven are in charge of this event.

Registration for any of the events is possible online (

The HighTech Europe Network of Excellence comprises 21 industrial and research partners from all over Europe as well as one research institute from Australia. The overall intention of the network is to promote knowledge transfer and the introduction of high-tech bio, nano and ICT technologies to food markets, in order to strengthen the competitiveness of the European food industry, especially of SMEs. In order to harmonize excellence in food research available within Europe, the project’s aim is to establish a European Institute for Food Processing. If you want to learn more about the project or HighTech Europe’s Associated Membership Platform visit HighTech Europe is coordinated by the German Institute of Food Technologies (DIL) and financed by the 7th Framework Program of the European Commission.

Media Contact:
Christian Colmer
Head of communications and media
ttz Bremerhaven
Fischkai 1
D-27572 Bremerhaven (Germany)
Phone: +49 (0)471 48 32 -124
FAX: +49 (0)471 48 32 - 129

Christian Colmer | idw
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