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French retail marketing solutions stand out at In-Store 2010

The French Trade Commission in the UK will unveil the French Pavilion at the In-Store Show, the retail marketing trade fair, to be held at the Olympia Exhibition Centre in London on 29 and 30 June 2010. The French Pavilion will showcase dynamic French companies from across the in-store marketing industry.

The French Pavilion will offer a unique environment for visitors to discover new products and services, and to find potential business partners. The participating French companies are aiming to reinforce their professional contacts and explore new business opportunities between France and the UK on the occasion of the In-Store Show, to be held at Olympia (in London) on 29 and 30 June 2010.

The companies due to attend are listed below; a more comprehensive catalogue with full details of each of the exhibitors will be available upon request.

Maxxing - Stand C107

Maxxing offers a comprehensive customer-relationship management software solution for the retail industry, which covers all operational marketing needs – from the definition of target segments to the execution of promotional offers, including support for all communications channels (e-commerce, mobile phones, couponing, etc.).

For further information, please go to:

OBAD Mobile Marketing - Stand C105
OBAD Mobile Marketing provides services for the design, development, broadcast and management of loyalty programmes on mobile devices, including loyalty cards, m-couponing and consumer magazines. The company also offers business-specific applications and mobile services for both the media and content providers. OBAD Mobile Marketing uses a technological platform that can be connected to any network (Edge, 2.5G, 3G, CDMA or TDMA), which allows the broadcast of rich content and real-time community animation on 98% of mobile phones currently on the market. The company enables its customers to create their own interactive mobile relationship marketing system.

For further information, please go to:

SelfAdvert - Stand C109

SelfAdvert develops real-time interactive software solutions relying on video analysis. Using the company’s technology, a basic webcam is able to remotely control and manage visuals and automation, as well as to adapt messages to customers’ behaviour. SelfAdvert offers dedicated solutions for advertising and marketing applications, with features including gender determination and contactless interactivity through the tracking of a user’s hand movements.

For further information, please go to: or

About the French Trade Commission

The Trade Commission of the French Embassy in London promotes trade development between France and the UK by offering a range of services to French companies. The Services Department organises B2B events in the form of conferences and networking opportunities, mainly in London.

In-Store Show will take place at the Olympia Exhibition Centre in London (UK) on 29 and 30 June 2010, between 9.30am and 5.00pm. (On the last day, the trade show closes at 4.30pm.)

For further information, please go to:, or contact the French Trade Commission in London directly (see below).

Ms Elodie Relier
Senior Trade Development Adviser
Services Department
French Trade Commission in the United Kingdom
Telephone: +44 (0)207 024 3634

Kate Ambler | UBIFRANCE
Further information:

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