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French market-research expertise steals the Insight Show 2010

The French Trade Commission in the UK will unveil the French Pavilion at Insight Show, the market-research trade fair, to be held at Olympia in London on 29 and 30 June 2010. The French Pavilion, for the second year in a row, will showcase dynamic French companies from across the market-research industry.

The French Pavilion will offer a unique environment for visitors to discover new products and services, and to find potential business partners. The participating French companies are aiming to reinforce their professional contacts and explore new business opportunities between France and the UK on the occasion of Insight Show, to be held at the Olympia Exhibition Centre (in London) on 29 and 30 June 2010.

The companies due to attend are listed below; a more comprehensive catalogue with full details on each of the exhibitors will be available upon request.

Alenty: Stand D201

Alenty measures the visibility of online advertising in the UK. The company has developed a unique technology that measures if advertisements are seen, and for how long. Alenty works with both websites (for example, Unanimis and Yahoo) and media agencies (for example, WPP and OMG).

For further information, please go to:

Brain Value: Stand D304

Brain Value mixes both strategic planning and qualitative/quantitative research, delivering sophisticated fieldwork data and strategic consulting. Brain Value uses custom-made and innovative methodologies in approaching its client-company’s own customers (ethno-qualitative films, and a focus on creativity and innovation).

For further information, please go to:

Cibles & Stratégies: Stand D203

Cibles & Stratégies offers expertise in market research in key sectors such as retailing, banking, insurance, healthcare, property, fast-moving consumer goods (FMCG) and local authorities. The company combines tools and methods (quantitative, qualitative, GIS, CATI, CAPI and CAWI) to anticipate consumer habits and needs through creative and innovative approaches.

For further information, please go to:

EFG Worldwide: Stand D202
EFG Worldwide, which is a subsidiary of the Paris-based MV2Group, is completely dedicated to providing qualitative and quantitative fieldwork worldwide. The company operates as a one-stop shop in order to meet the requests of market-research companies, offering worldwide coordination and production of quality fieldwork.

For further information, please go to:

Lb Qualitative Research: Stand D303
Lb Qualitative Research carries out qualitative research on the French market, enabling its UK-based partners to help their clients generate innovations and develop their products as well as their brands. The company specialises in FMCG in a range of sectors including personal care, food, household goods and new technologies.
For further information, please go to:

Le Sphinx Développement: Stand D301
Sphinx is an expert in both survey processing and statistical analysis. The company offers three software solutions: SphinxOnline, for carrying out surveys using questionnaires; Sphinx Survey, for quantitative and qualitative surveys; and SphinxOnline Manager, for the implementation of decisional information systems.

For further information, please go to:

MSM SAS: Stand D300

MSM is an international, full-service market-research agency. The company offers an extensive range of qualitative research methodologies, including ethnography, semiotics, sequential recycling, in-store analysis, idea generation, creative sessions and safari marketing. MSM has a department fully dedicated to international research and owns an on-line platform.

For further information, please go to:

MTA Quali: Stand D302

MTA Quali is a qualitative market-research institute. The company works with leading specialists across a variety of fields, including ethnographers, semioticians and psychologists. MTA Quali specialises in retail and shopper studies; insight, concept and new product development; and, finally, image issues.

For further information, please go to:

Spotter SA: Stand D306

Spotter provides quality services and innovative intelligence solutions to empower strong decision-making. The company offers media monitoring, content analysis and cutting-edge solutions in four fields: reputation management; Voice of the Market; risk management; and,finally, strategy management.

For further information, please go to:

About the French Trade Commission

The Trade Commission of the French Embassy in London promotes trade development between France and the UK by offering a range of services to French companies. The Services Department organises B2B events in the form of conferences and networking opportunities, mainly in London.

Insight Show will take place at the Olympia Exhibition Centre in London (UK) on 29 and 30 June 2010 between 9.30am and 5.00pm. (On the last day, the trade show closes at 4.30pm.)

For further information, please contact the French Trade Commission in London directly (see below).

Ms Elodie Relier
Senior Trade Development Adviser
Services Department
French Trade Commission in the United Kingdom
Telephone: +44 (0)207 024 3634
For additional information, please go to:

Kate Ambler | UBIFRANCE
Further information:

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