More than a quarter of a million visitors from all over the world have travelled to the small town of Forks, situated in the northwest of the USA, where the books are set. Researchers at the research institute of tourism ETOUR at Mid Sweden University, present a new book about the fans and the tourism following this pop culture phenomenon.
- Our research shows that as many as 65 per cent of the tourists visit the destination because of Twilight. For the destinations where the saga takes place, this has resulted in a great opportunity, says Christine Lundberg, ETOUR.Forks is just one of several Twilight destinations around the world visited by tens of thousands of fans. The driving force behind the travelling is to experience the ambiance of the place and reinforce the emotional connections to the fictional characters. It often creates intense experiences, spreading and expanding the interest through a frequent use of social media among the fans.
The new book Twication™: The Twilight Saga Experience supports previous results; there is often a stereotypical image of the Twilight fans being teenage girls, but a relatively large number of Twilight fans and Twilight tourists are women of a more mature age, often with a university education. It has also become increasingly more common that the fans themselves arrange trips and events; a sense of community is what is important.- From a tourist perspective it is surprising that only 3 per cent of those visiting Twilight destinations are using traditional travel agencies when searching for information. Instead they use social media and websites to find information on locations and sights, says Maria Lexhagen, ETOUR.
The tourism researchers note that the interest in the typical Twilight destinations is starting to decrease, but the Twilight tourism lives on. The difference is that fans are now travelling to other locations, perhaps lacking any direct connection to Twilight but which are well located geographically and easy to get to, for example a metropolis that is more accessible in order to get together and share their common interest with other Twilight fans.
- The Twilight destinations losing visitors have to readjust and find new products to develop so that the visitors will return. This goes for all destinations, but becomes particularly obvious for destinations previously unknown, says Sigrid Mattsson, one of the book’s authors.
The book Twication™: The Twilight Saga Experience describes the tourism emerging in the wake of Twilight. It deals with pop culture as a phenomenon, the fans’ travelling and shared interest, the importance of social media and how the new destinations take advantage of and promote their products.For additional information:
Maria Lexhagen, PhD. ETOUR, Mid Sweden University, +46 70-602 58 80, e-mail: firstname.lastname@example.org
Johan Lundin | idw
Fixating on faces
26.01.2017 | California Institute of Technology
Internet use in class tied to lower test scores
16.12.2016 | Michigan State University
In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport
Cells need to repair damaged DNA in our genes to prevent the development of cancer and other diseases. Our cells therefore activate and send “repair-proteins”...
The Fraunhofer IWS Dresden and Technische Universität Dresden inaugurated their jointly operated Center for Additive Manufacturing Dresden (AMCD) with a festive ceremony on February 7, 2017. Scientists from various disciplines perform research on materials, additive manufacturing processes and innovative technologies, which build up components in a layer by layer process. This technology opens up new horizons for component design and combinations of functions. For example during fabrication, electrical conductors and sensors are already able to be additively manufactured into components. They provide information about stress conditions of a product during operation.
The 3D-printing technology, or additive manufacturing as it is often called, has long made the step out of scientific research laboratories into industrial...
Nature does amazing things with limited design materials. Grass, for example, can support its own weight, resist strong wind loads, and recover after being...
Nanometer-scale magnetic perforated grids could create new possibilities for computing. Together with international colleagues, scientists from the Helmholtz Zentrum Dresden-Rossendorf (HZDR) have shown how a cobalt grid can be reliably programmed at room temperature. In addition they discovered that for every hole ("antidot") three magnetic states can be configured. The results have been published in the journal "Scientific Reports".
Physicist Dr. Rantej Bali from the HZDR, together with scientists from Singapore and Australia, designed a special grid structure in a thin layer of cobalt in...
13.02.2017 | Event News
10.02.2017 | Event News
09.02.2017 | Event News
24.02.2017 | Life Sciences
24.02.2017 | Life Sciences
24.02.2017 | Trade Fair News