More than a quarter of a million visitors from all over the world have travelled to the small town of Forks, situated in the northwest of the USA, where the books are set. Researchers at the research institute of tourism ETOUR at Mid Sweden University, present a new book about the fans and the tourism following this pop culture phenomenon.
- Our research shows that as many as 65 per cent of the tourists visit the destination because of Twilight. For the destinations where the saga takes place, this has resulted in a great opportunity, says Christine Lundberg, ETOUR.Forks is just one of several Twilight destinations around the world visited by tens of thousands of fans. The driving force behind the travelling is to experience the ambiance of the place and reinforce the emotional connections to the fictional characters. It often creates intense experiences, spreading and expanding the interest through a frequent use of social media among the fans.
The new book Twication™: The Twilight Saga Experience supports previous results; there is often a stereotypical image of the Twilight fans being teenage girls, but a relatively large number of Twilight fans and Twilight tourists are women of a more mature age, often with a university education. It has also become increasingly more common that the fans themselves arrange trips and events; a sense of community is what is important.- From a tourist perspective it is surprising that only 3 per cent of those visiting Twilight destinations are using traditional travel agencies when searching for information. Instead they use social media and websites to find information on locations and sights, says Maria Lexhagen, ETOUR.
The tourism researchers note that the interest in the typical Twilight destinations is starting to decrease, but the Twilight tourism lives on. The difference is that fans are now travelling to other locations, perhaps lacking any direct connection to Twilight but which are well located geographically and easy to get to, for example a metropolis that is more accessible in order to get together and share their common interest with other Twilight fans.
- The Twilight destinations losing visitors have to readjust and find new products to develop so that the visitors will return. This goes for all destinations, but becomes particularly obvious for destinations previously unknown, says Sigrid Mattsson, one of the book’s authors.
The book Twication™: The Twilight Saga Experience describes the tourism emerging in the wake of Twilight. It deals with pop culture as a phenomenon, the fans’ travelling and shared interest, the importance of social media and how the new destinations take advantage of and promote their products.For additional information:
Maria Lexhagen, PhD. ETOUR, Mid Sweden University, +46 70-602 58 80, e-mail: email@example.com
Johan Lundin | idw
New population data provide insight on aging, migration
31.08.2016 | International Institute for Applied Systems Analysis (IIASA)
PRB projects world population rising 33 percent by 2050 to nearly 10 billion
25.08.2016 | Population Reference Bureau
Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.
"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...
In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.
A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...
By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.
"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...
COMPAMED has become the leading international marketplace for suppliers of medical manufacturing. The trade fair, which takes place every November and is co-located to MEDICA in Dusseldorf, has been steadily growing over the past years and shows that medical technology remains a rapidly growing market.
In 2016, the joint pavilion by the IVAM Microtechnology Network, the Product Market “High-tech for Medical Devices”, will be located in Hall 8a again and will...
'Ferroelectric' materials can switch between different states of electrical polarization in response to an external electric field. This flexibility means they show promise for many applications, for example in electronic devices and computer memory. Current ferroelectric materials are highly valued for their thermal and chemical stability and rapid electro-mechanical responses, but creating a material that is scalable down to the tiny sizes needed for technologies like silicon-based semiconductors (Si-based CMOS) has proven challenging.
Now, Hiroshi Funakubo and co-workers at the Tokyo Institute of Technology, in collaboration with researchers across Japan, have conducted experiments to...
14.10.2016 | Event News
14.10.2016 | Event News
12.10.2016 | Event News
21.10.2016 | Health and Medicine
21.10.2016 | Information Technology
21.10.2016 | Materials Sciences