"For many people, their choice to buy ethical goods or services is shaped by both personal and public commitments," says Dr Clive Barnett of the ESRC's Cultures of Consumption programme. People bring a wide range of ethical concerns to their everyday consumption practices, from the personal responsibilities of family life to more public commitments like membership of a faith community or political affiliation.
The research team found that campaigns aimed at getting people to change what they buy often worked on the assumption that individuals lack the necessary information to make educated decisions about the consequences of what they buy and where they buy it from. However the findings from the study suggest that people don't necessarily lack the information about Fairtrade, organic food, environmental sustainability, or third world sweatshops. They do, however, often lack effective pathways to acting on their concerns over these issues.
By holding a series of 12 focus-groups in different areas of Bristol, the team were able to access a wide range of participants differentiated by class, gender, ethnicity, race, age, income and education. The results from the focus-groups found that individual's ability to adopt ethical consumption practices are affected by different levels of material resources in terms of their income and access to shops that sell ethically sourced goods.
Dr Barnett said: "People actually seem very aware of these types of things, but often don't feel that they have the opportunities or resources to be able to buy Fairtrade products or ethically sourced goods. And it's not as simple as the consumer making a choice to buy an item that is ethically sound."
A great deal of the consumption people do they don’t do as ‘consumers’ exercising ‘choice’. Lots of consumption is embedded in relationships of obligation where people are acting as parents, caring partners, football fans or good friends. Some consumption is used to sustain these sorts of relationships: giving gifts, buying school lunches, getting hold of this season’s new strip. And quite a lot of consumption is done as the background to these activities, embedded in all sorts of infrastructures (eg transport, energy, water) over which people have little or no direct influence as individual ‘consumers’.
In order to successfully encourage people to adopt ethical consumption activities, it is important to call on their specific identities, as for example a member of the local community or faith group, rather than just targeting them as 'faceless' and ‘placeless’ consumers. The most successful initiatives are those that find ways of making changes to the practical routines of consumption. For example, by changing how and what people buy and from where through establishing initiatives such as Fairtrade networks or achieving the status of a Fairtrade town or city.
In order to become a Fairtrade town, the local council must pass a resolution supporting Fairtrade, a range of Fairtrade products must be readily available in the area’s shops and served in local cafés and catering establishments and Fairtrade products must be used by a number of local workplaces and community organisations. Fairtrade town and Fairtrade city initiatives are a means of raising awareness around issues of global inequality and trade justice, as well as transforming collective infrastructures of provisioning so that everyone, irrespective of their ‘choice’, becomes an ‘ethical consumer’.
The research findings present a clear message says Dr Barnett: "If ethical consumption campaigns are to succeed they need to transform the infrastructures of every day consumption rather than focusing on changing individual consumer behaviour".
Annika Howard | alfa
Fixating on faces
26.01.2017 | California Institute of Technology
Internet use in class tied to lower test scores
16.12.2016 | Michigan State University
Physicists from the University of Würzburg are capable of generating identical looking single light particles at the push of a button. Two new studies now demonstrate the potential this method holds.
The quantum computer has fuelled the imagination of scientists for decades: It is based on fundamentally different phenomena than a conventional computer....
An international team of physicists has monitored the scattering behaviour of electrons in a non-conducting material in real-time. Their insights could be beneficial for radiotherapy.
We can refer to electrons in non-conducting materials as ‘sluggish’. Typically, they remain fixed in a location, deep inside an atomic composite. It is hence...
Two-dimensional magnetic structures are regarded as a promising material for new types of data storage, since the magnetic properties of individual molecular building blocks can be investigated and modified. For the first time, researchers have now produced a wafer-thin ferrimagnet, in which molecules with different magnetic centers arrange themselves on a gold surface to form a checkerboard pattern. Scientists at the Swiss Nanoscience Institute at the University of Basel and the Paul Scherrer Institute published their findings in the journal Nature Communications.
Ferrimagnets are composed of two centers which are magnetized at different strengths and point in opposing directions. Two-dimensional, quasi-flat ferrimagnets...
An Australian-Chinese research team has created the world's thinnest hologram, paving the way towards the integration of 3D holography into everyday...
In the race to produce a quantum computer, a number of projects are seeking a way to create quantum bits -- or qubits -- that are stable, meaning they are not much affected by changes in their environment. This normally needs highly nonlinear non-dissipative elements capable of functioning at very low temperatures.
In pursuit of this goal, researchers at EPFL's Laboratory of Photonics and Quantum Measurements LPQM (STI/SB), have investigated a nonlinear graphene-based...
24.05.2017 | Event News
23.05.2017 | Event News
22.05.2017 | Event News
24.05.2017 | Physics and Astronomy
24.05.2017 | Physics and Astronomy
24.05.2017 | Event News