Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

You can't scare people into getting fit or going green

25.09.2006
New research published today by the Economic and Social Research Council shows that positive, informative strategies which help people set specific health and environmental goals are far more effective when it comes to encouraging behaviour change than negatives strategies which employ messages of fear, guilt or regret.

Recent years have seen increasing efforts to encourage people to do more for their health and for the environment, for example by recycling more, using cars less and taking more exercise. But what messages have been successful, and why?

Theories have long suggested that by changing attitude, social rules and people's own ability to reach their goals, people’s intentions or decisions to act in a particular fashion will be changed, which in turn determines the extent of change in behaviour. But the supporting evidence for these widely accepted ideas was weak; there was a need to take a closer look at experiments that changed attitudes, norms and self-efficacy in order to measure the true extent of any changes in subsequent intentions and behaviour.

The research project, ‘Does changing attitudes, norms or self-efficacy change intentions and behaviour?’, led by Professor Paschal Sheeran of Sheffield University, provides the crucial missing evidence about the role of these three factors in behaviour change by reviewing all the successful experiments in the past 25 years and quantifying their effects on decisions and actions.

The team identified 33 distinct strategies for changing intentions and behaviour across the 129 different studies. The most frequently used strategies provided general information, details of consequences and opportunities for comparison. Yet the most effective strategies were to prompt practice, set specific goals, generate self-talk, agree a behavioural contract and prompt review of behavioural goals. The two least effective strategies involved arousing fear and causing people to regret if they acted in a particular fashion.

They also examined whether the characteristics of a particular study influenced how well changes in attitude, social norm and self-efficacy influenced intentions and behaviour. There was little evidence that the way factors were measured influenced the findings, though studies that used students or had short follow-up had stronger effect on intentions.

The team’s findings show that changing attitude, social norms and behaviour succeeds in making a statistically noticeable difference in people’s intentions and behaviour about 60 per cent of the time. The team found the amount of change in intentions and behaviour to be ‘meaningful’ and of ‘medium’ size according to standard procedures for describing effect sizes.

Annika Howard | alfa
Further information:
http://www.esrc.ac.uk

More articles from Social Sciences:

nachricht Sibling differences: Later-borns choose less prestigious programs at university
14.11.2017 | Max-Planck-Institut für demografische Forschung

nachricht Visual intelligence is not the same as IQ
09.11.2017 | Vanderbilt University

All articles from Social Sciences >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: First-of-its-kind chemical oscillator offers new level of molecular control

DNA molecules that follow specific instructions could offer more precise molecular control of synthetic chemical systems, a discovery that opens the door for engineers to create molecular machines with new and complex behaviors.

Researchers have created chemical amplifiers and a chemical oscillator using a systematic method that has the potential to embed sophisticated circuit...

Im Focus: Long-lived storage of a photonic qubit for worldwide teleportation

MPQ scientists achieve long storage times for photonic quantum bits which break the lower bound for direct teleportation in a global quantum network.

Concerning the development of quantum memories for the realization of global quantum networks, scientists of the Quantum Dynamics Division led by Professor...

Im Focus: Electromagnetic water cloak eliminates drag and wake

Detailed calculations show water cloaks are feasible with today's technology

Researchers have developed a water cloaking concept based on electromagnetic forces that could eliminate an object's wake, greatly reducing its drag while...

Im Focus: Scientists channel graphene to understand filtration and ion transport into cells

Tiny pores at a cell's entryway act as miniature bouncers, letting in some electrically charged atoms--ions--but blocking others. Operating as exquisitely sensitive filters, these "ion channels" play a critical role in biological functions such as muscle contraction and the firing of brain cells.

To rapidly transport the right ions through the cell membrane, the tiny channels rely on a complex interplay between the ions and surrounding molecules,...

Im Focus: Towards data storage at the single molecule level

The miniaturization of the current technology of storage media is hindered by fundamental limits of quantum mechanics. A new approach consists in using so-called spin-crossover molecules as the smallest possible storage unit. Similar to normal hard drives, these special molecules can save information via their magnetic state. A research team from Kiel University has now managed to successfully place a new class of spin-crossover molecules onto a surface and to improve the molecule’s storage capacity. The storage density of conventional hard drives could therefore theoretically be increased by more than one hundred fold. The study has been published in the scientific journal Nano Letters.

Over the past few years, the building blocks of storage media have gotten ever smaller. But further miniaturization of the current technology is hindered by...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

See, understand and experience the work of the future

11.12.2017 | Event News

Innovative strategies to tackle parasitic worms

08.12.2017 | Event News

AKL’18: The opportunities and challenges of digitalization in the laser industry

07.12.2017 | Event News

 
Latest News

Engineers program tiny robots to move, think like insects

15.12.2017 | Power and Electrical Engineering

One in 5 materials chemistry papers may be wrong, study suggests

15.12.2017 | Materials Sciences

New antbird species discovered in Peru by LSU ornithologists

15.12.2017 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>