When asked, both consumers and advertisers agree that conspicuous white space around a word or image – epitomized by the design of Real Simple magazine – associate a product with refined taste and upscale qualities. However, in the first paper to trace the history of white space in advertising, researchers from University of Alberta and the University of Illinois at Champaign-Urbana argue that the meaning of this design element comes not from its inherent features, but from relatively recent art history and cultural immersion.
"White space, or any other visual form, does not have some inherent meaning; it means what it does because of a particular history," explain the authors in a paper in the June issue of the Journal of Consumer Research. "This is a very important distinction in our approach. Most existing research into visuals asserts that a certain thing means this or that because of some inherent feature, and that we can count on it always meaning that. Our research refutes that."
The researchers connect the meaning of white space to the minimalist movement in art and architecture and the corporate art movement in the late 1950s. However, they found that even without specific knowledge about its historical origins, both creative directors at major advertising agencies and typical consumers had a similar understanding of the meaning of white space.
Suzanne Wu | EurekAlert!
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Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.
"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...
In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.
A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...
By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.
"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...
COMPAMED has become the leading international marketplace for suppliers of medical manufacturing. The trade fair, which takes place every November and is co-located to MEDICA in Dusseldorf, has been steadily growing over the past years and shows that medical technology remains a rapidly growing market.
In 2016, the joint pavilion by the IVAM Microtechnology Network, the Product Market “High-tech for Medical Devices”, will be located in Hall 8a again and will...
'Ferroelectric' materials can switch between different states of electrical polarization in response to an external electric field. This flexibility means they show promise for many applications, for example in electronic devices and computer memory. Current ferroelectric materials are highly valued for their thermal and chemical stability and rapid electro-mechanical responses, but creating a material that is scalable down to the tiny sizes needed for technologies like silicon-based semiconductors (Si-based CMOS) has proven challenging.
Now, Hiroshi Funakubo and co-workers at the Tokyo Institute of Technology, in collaboration with researchers across Japan, have conducted experiments to...
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