We might not be able to resist a pretty face after all, according to a report from the University of Pennsylvania. Experiments in which subjects were given a fraction of a second to judge "attractiveness" offered further evidence that our preference for beauty might be hard-wired. People who participated in the studies were also more likely to associate pretty faces with positive traits.
"We’re able to judge attractiveness with surprising speed and on the basis of very little information," said Ingrid Olson, a professor in Penn’s Department of Psychology and researcher at Penn’s Center for Cognitive Neurosciece. "It seems that pretty faces ’prime’ our minds to make us more likely to associate the pretty face with a positive emotion."
Olson, along with co-author Christy Marshuetz, of Yale University recently published their findings in the journal Emotion, a publication of the American Psychological Association. The researchers set out to study cognitive processes behind a very real phenomenon: physically attractive people have advantages that unattractive people do not.
Greg Lester | EurekAlert!
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