The dramatic rise in the number of Britons going broke has been partly caused by a dangerous addiction to reinvention and ‘want now’ consumerism, according to Professor Anthony Elliott of the University of Kent.
Elliott, Professor of Sociology in Kent’s School of Social Policy, Sociology and Social Research, argues that consumers are so bewitched by seductive services, designer goods and hi-tech products that they become addicted to spending. This is an addiction that is blind to the economic and emotional costs of debt and the dangers of insolvency.
‘Like the United States, Britain has gone down the path of compulsive consumerism,’ says Professor Elliott. ‘Those addicted to shopping are increasingly reliant on easily available credit. But the explosion in the number of Britons now with serious debt indicates that the problem is one that runs much deeper than just easy credit. This goes to the core of our quick-fix culture, and it is something that the government needs to consider seriously if it wants to influence the way people now live.’
Helen Kirk | alfa
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