When evaluating facial attractiveness, participants may fail to notice a radical change to the outcome of their choice, according to a study by researchers at Lund University, Sweden, and New York University. Equally surprising, the study shows that participants may produce confabulatory reports when asked to describe the reasons behind their choices. The findings appear in the October 7 issue of Science.
The authors on this paper are Petter Johansson, a graduate student; Lars Hall, a researcher; Sverker Sikström, an assistant professor; all from Lund University Cognitive Science; and Andreas Olsson, a graduate student in NYUs Department of Psychology.
Researchers showed picture-pairs of female faces to the participants and asked them to choose which face in each pair they found most attractive. In addition, immediately after their choice, they were asked to verbally describe the reasons for choosing the way they did. Unknown to the participants, on certain trials, a card magic trick was used to secretly exchange one face for the other. Thus, on these trials, the outcome of the choice became the opposite of what they intended.
Ulrika Oredsson | alfa
Fixating on faces
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