Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Ads with ’supersized’ actors leave men depressed, unhappy with their muscles, UCF study shows

05.05.2004


University of Central Florida researcher worries images of unattainable bodies may encourage steroid use



TV images of muscular, bare-chested men lifting weights and endorsing cologne leave men feeling depressed and unhappy with their muscularity, which may lead to steroid abuse and unhealthy, extreme exercising, University of Central Florida researchers have concluded.

While many studies have shown how images of thin, beautiful models affect women’s self-esteem, UCF psychology professor Stacey Tantleff-Dunn and graduate student Daniel Agliata are among the first to examine how "a culture of muscularity" affects the well-being of men.


Boys are exposed to the culture at an early age, when they play with muscular action figures, Tantleff-Dunn said. Male heroes in movies and video games often are "supersized," as are actors in many commercials for deodorant and exercising equipment.

"The level of muscularity and attractiveness that are idealized in the media often are not attainable for the average man," Tantleff-Dunn said. "Men see more of a discrepancy between how they want to look, or think they need to look, and the image they see in the mirror. Such discrepancies can cause the dissatisfaction and low self-esteem that lead to extreme and often unhealthy actions, such as eating disorders, exercising too much and steroid abuse."

Nearly 160 UCF students, whose average age was 21, were divided into two groups for the study. Both groups watched an old episode of "Family Feud" hosted by Richard Dawson, but they saw different, modern commercials during the game show. One group saw ads that featured primarily muscular, young and bare-chested men in commercials advertising products such as deodorant and cologne. Another group saw ads for financial, telephone and automobile companies that mainly featured men ages 30 and older wearing business or casual clothes at home or in a business setting.

Students who saw ads with muscular, bare-chested men reported feeling more depressed and less satisfied with their muscles, while the other students reported feeling much less depressed after watching the show.

More studies are needed to show how the "culture of muscularity" affects the moods, dieting and workout habits of men, the researchers said. Tantleff-Dunn said she and Agliata are developing a better way to measure how men perceive their bodies. Previous studies on body image have focused on body parts such as the thighs and buttocks that are more of a concern to women than men, she said.

"The key will be to help people develop realistic expectations about their appearance, as well as the appearance of others, and avoid buying into ideals that are impossible or unhealthy to attain," Tantleff-Dunn said.


Contacts:
Stacey Tantleff-Dunn, 407-823-3578, sdunn@pegasus.cc.ucf.edu
Chad Binette, university writer, 407-823-6312, cbinette@mail.ucf.edu

Tom Evelyn | EurekAlert!
Further information:
http://www.ucf.edu/

More articles from Social Sciences:

nachricht Amazingly flexible: Learning to read in your thirties profoundly transforms the brain
26.05.2017 | Max-Planck-Institut für Kognitions- und Neurowissenschaften

nachricht Fixating on faces
26.01.2017 | California Institute of Technology

All articles from Social Sciences >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: LaserTAB: More efficient and precise contacts thanks to human-robot collaboration

At the productronica trade fair in Munich this November, the Fraunhofer Institute for Laser Technology ILT will be presenting Laser-Based Tape-Automated Bonding, LaserTAB for short. The experts from Aachen will be demonstrating how new battery cells and power electronics can be micro-welded more efficiently and precisely than ever before thanks to new optics and robot support.

Fraunhofer ILT from Aachen relies on a clever combination of robotics and a laser scanner with new optics as well as process monitoring, which it has developed...

Im Focus: The pyrenoid is a carbon-fixing liquid droplet

Plants and algae use the enzyme Rubisco to fix carbon dioxide, removing it from the atmosphere and converting it into biomass. Algae have figured out a way to increase the efficiency of carbon fixation. They gather most of their Rubisco into a ball-shaped microcompartment called the pyrenoid, which they flood with a high local concentration of carbon dioxide. A team of scientists at Princeton University, the Carnegie Institution for Science, Stanford University and the Max Plank Institute of Biochemistry have unravelled the mysteries of how the pyrenoid is assembled. These insights can help to engineer crops that remove more carbon dioxide from the atmosphere while producing more food.

A warming planet

Im Focus: Highly precise wiring in the Cerebral Cortex

Our brains house extremely complex neuronal circuits, whose detailed structures are still largely unknown. This is especially true for the so-called cerebral cortex of mammals, where among other things vision, thoughts or spatial orientation are being computed. Here the rules by which nerve cells are connected to each other are only partly understood. A team of scientists around Moritz Helmstaedter at the Frankfiurt Max Planck Institute for Brain Research and Helene Schmidt (Humboldt University in Berlin) have now discovered a surprisingly precise nerve cell connectivity pattern in the part of the cerebral cortex that is responsible for orienting the individual animal or human in space.

The researchers report online in Nature (Schmidt et al., 2017. Axonal synapse sorting in medial entorhinal cortex, DOI: 10.1038/nature24005) that synapses in...

Im Focus: Tiny lasers from a gallery of whispers

New technique promises tunable laser devices

Whispering gallery mode (WGM) resonators are used to make tiny micro-lasers, sensors, switches, routers and other devices. These tiny structures rely on a...

Im Focus: Ultrafast snapshots of relaxing electrons in solids

Using ultrafast flashes of laser and x-ray radiation, scientists at the Max Planck Institute of Quantum Optics (Garching, Germany) took snapshots of the briefest electron motion inside a solid material to date. The electron motion lasted only 750 billionths of the billionth of a second before it fainted, setting a new record of human capability to capture ultrafast processes inside solids!

When x-rays shine onto solid materials or large molecules, an electron is pushed away from its original place near the nucleus of the atom, leaving a hole...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

“Lasers in Composites Symposium” in Aachen – from Science to Application

19.09.2017 | Event News

I-ESA 2018 – Call for Papers

12.09.2017 | Event News

EMBO at Basel Life, a new conference on current and emerging life science research

06.09.2017 | Event News

 
Latest News

An international team of physicists a coherent amplification effect in laser excited dielectrics

25.09.2017 | Physics and Astronomy

LaserTAB: More efficient and precise contacts thanks to human-robot collaboration

25.09.2017 | Trade Fair News

Highest-energy cosmic rays have extragalactic origin

25.09.2017 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>