Smokers trying to kick the habit for 2004 are probably finding it much harder than they expected. New research by University of Sussex psychologists reveals that smokers subconsciously react to all sorts of visual cues that encourage them to light up.
It’s not just the obvious sight or smell of a cigarette that sparks off the behaviour. The researchers found that neutral images can also set off the craving.
“The implication of these findings is that cures for smoking should be focussing on ways to control a person’s reaction to cues that signal the availability of cigarettes,” says Dr Lee Hogarth, who carried out the research with Dr Theodora Duka and Dr Anthony Dickinson. “In particular, treatments should attempt to block the capacity of the stimulus to grab the smoker’s attention.”
Jacqui Bealing | alfa
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