Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Are you feeling special today?

20.06.2008
When Trinny and Susannah took their blouses off together with 1000 women in a recent episode of Undress the Nation, they managed to show that, when women wear the right underwear, they are more confident about their body and their overall appearance.

Indeed, popular shows like “Undress the Nation” or Gok Wan’s “How to Look Good Naked” assert that underwear is a vital component of the visible appearance because it firstly supports the outer dress and thus women’s appearance and secondly it generates sensations and feelings of confidence.

Research at the University of Leicester School of Management endeavours to bring into focus this private part of women’s clothing. It aims to facilitate people’s understanding of how a woman’s underwear supports her body, appearance and self in the various contexts in or stages of her everyday life. The research intends to call our attention to the dynamic, ongoing and multi-faceted experience of female identity, as well as to social imperatives around femininity.

Christiana Tsaousi, a doctoral student undertaking this research project, commented: “Underwear comprises the most intimate part of our clothing but still has great social importance, since a considerable amount of money is spent by women consumers on their underwear. Women participating in this research report different experiences regarding how their underwear supports them in the many roles they are called to play out every day. It can be a silent, routine part of our everyday ‘body work’, serving its purpose of holding in/controlling the body but it can also stimulate different feelings on different occasions. So a woman’s knickers, bras, camisoles and so on become a tool of expression and a carrier of feelings about her body and her sexuality.”

“Underwear can make me feel good or bad” says Caitlyn, an administrator.

“It’s just like when you shave your legs and you know ... you’ve put your perfume on and got your matching underwear on” says Sam, a first time mum.

Christiana Tsaousi has been involved in this research for two years and has previously finished her postgraduate degree at the School of Management, University of Leicester. Her interest in consumption, identity and popular culture was the motivator for starting her current research project on women’s underwear.

The research is being presented to the public at the University of Leicester on Thursday 26th June. The Festival of Postgraduate Research introduces employers and the public to the next generation of innovators and cutting-edge researchers, and gives postgraduate researchers the opportunity to explain the real world implications of their research to a wide ranging audience.

More information about the Festival of Postgraduate Research is available at: www.le.ac.uk/gradschool/festival

Ather Mirza | alfa
Further information:
http://www.le.ac.uk/gradschool/festival

More articles from Social Sciences:

nachricht Amazingly flexible: Learning to read in your thirties profoundly transforms the brain
26.05.2017 | Max-Planck-Institut für Kognitions- und Neurowissenschaften

nachricht Fixating on faces
26.01.2017 | California Institute of Technology

All articles from Social Sciences >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Fizzy soda water could be key to clean manufacture of flat wonder material: Graphene

Whether you call it effervescent, fizzy, or sparkling, carbonated water is making a comeback as a beverage. Aside from quenching thirst, researchers at the University of Illinois at Urbana-Champaign have discovered a new use for these "bubbly" concoctions that will have major impact on the manufacturer of the world's thinnest, flattest, and one most useful materials -- graphene.

As graphene's popularity grows as an advanced "wonder" material, the speed and quality at which it can be manufactured will be paramount. With that in mind,...

Im Focus: Exotic quantum states made from light: Physicists create optical “wells” for a super-photon

Physicists at the University of Bonn have managed to create optical hollows and more complex patterns into which the light of a Bose-Einstein condensate flows. The creation of such highly low-loss structures for light is a prerequisite for complex light circuits, such as for quantum information processing for a new generation of computers. The researchers are now presenting their results in the journal Nature Photonics.

Light particles (photons) occur as tiny, indivisible portions. Many thousands of these light portions can be merged to form a single super-photon if they are...

Im Focus: Circular RNA linked to brain function

For the first time, scientists have shown that circular RNA is linked to brain function. When a RNA molecule called Cdr1as was deleted from the genome of mice, the animals had problems filtering out unnecessary information – like patients suffering from neuropsychiatric disorders.

While hundreds of circular RNAs (circRNAs) are abundant in mammalian brains, one big question has remained unanswered: What are they actually good for? In the...

Im Focus: RAVAN CubeSat measures Earth's outgoing energy

An experimental small satellite has successfully collected and delivered data on a key measurement for predicting changes in Earth's climate.

The Radiometer Assessment using Vertically Aligned Nanotubes (RAVAN) CubeSat was launched into low-Earth orbit on Nov. 11, 2016, in order to test new...

Im Focus: Scientists shine new light on the “other high temperature superconductor”

A study led by scientists of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg presents evidence of the coexistence of superconductivity and “charge-density-waves” in compounds of the poorly-studied family of bismuthates. This observation opens up new perspectives for a deeper understanding of the phenomenon of high-temperature superconductivity, a topic which is at the core of condensed matter research since more than 30 years. The paper by Nicoletti et al has been published in the PNAS.

Since the beginning of the 20th century, superconductivity had been observed in some metals at temperatures only a few degrees above the absolute zero (minus...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Call for Papers – ICNFT 2018, 5th International Conference on New Forming Technology

16.08.2017 | Event News

Sustainability is the business model of tomorrow

04.08.2017 | Event News

Clash of Realities 2017: Registration now open. International Conference at TH Köln

26.07.2017 | Event News

 
Latest News

A Map of the Cell’s Power Station

18.08.2017 | Life Sciences

Engineering team images tiny quasicrystals as they form

18.08.2017 | Physics and Astronomy

Researchers printed graphene-like materials with inkjet

18.08.2017 | Materials Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>