“Being a consumer sometimes means fantasising and dreaming about objects, and this is boosted when we come face to face with things that arouse various feelings of attraction and resistance,” says Ottoson, who has researched the way we look for things we want to acquire.
He has observed how people behave at flea markets, root through skips, make their way along shopping streets and through malls. According to Ottoson, searching in this way teaches us what is available and how we can track down what we are looking for. At the same time it becomes an opportunity to look inside ourselves and explore our feelings when faced with what is actually available.“This means searching becomes a way for us to interact with the world around us, an experiental horizon where certain aspects loom large in the foreground while others are pushed into the background,” he explains.
In particular, his research focuses on what is actually going on when we are “window shopping”, i.e. strolling round and “just looking” at things without having a clear idea of what we are looking for. The people he has been studying search patiently for certain things, but more than anything, they are searching for the feeling of having found something that is better and finer that they could have imagined. At this point they have stretched the boundaries of what would be reasonable to expect to find.
The paper also shows that what we call just looking is not just about looking with your eyes, it involves your entire body – walking till your feet ache, picking things up and putting them back and feeling things with your hands.
“Meanwhile, you are waiting for that particular aha feeling you get when you find something you want – a peculiar combination of confirmation and surprise,” says Ottoson.
Erik Ottoson is defending his thesis on 3 June. Read more about the thesis at the Uppsala University website: http://publications.uu.se/theses/abstract.xsql?dbid=8897
Erik Ottoson | alfa
Illinois researchers researchers find tweeting in cities lower than expected
21.02.2018 | University of Illinois College of Engineering
Polluted air may pollute our morality
08.02.2018 | Association for Psychological Science
A newly developed laser technology has enabled physicists in the Laboratory for Attosecond Physics (jointly run by LMU Munich and the Max Planck Institute of Quantum Optics) to generate attosecond bursts of high-energy photons of unprecedented intensity. This has made it possible to observe the interaction of multiple photons in a single such pulse with electrons in the inner orbital shell of an atom.
In order to observe the ultrafast electron motion in the inner shells of atoms with short light pulses, the pulses must not only be ultrashort, but very...
A group of researchers led by Andrea Cavalleri at the Max Planck Institute for Structure and Dynamics of Matter (MPSD) in Hamburg has demonstrated a new method enabling precise measurements of the interatomic forces that hold crystalline solids together. The paper Probing the Interatomic Potential of Solids by Strong-Field Nonlinear Phononics, published online in Nature, explains how a terahertz-frequency laser pulse can drive very large deformations of the crystal.
By measuring the highly unusual atomic trajectories under extreme electromagnetic transients, the MPSD group could reconstruct how rigid the atomic bonds are...
Quantum computers may one day solve algorithmic problems which even the biggest supercomputers today can’t manage. But how do you test a quantum computer to...
For the first time, a team of researchers at the Max-Planck Institute (MPI) for Polymer Research in Mainz, Germany, has succeeded in making an integrated circuit (IC) from just a monolayer of a semiconducting polymer via a bottom-up, self-assembly approach.
In the self-assembly process, the semiconducting polymer arranges itself into an ordered monolayer in a transistor. The transistors are binary switches used...
Breakthrough provides a new concept of the design of molecular motors, sensors and electricity generators at nanoscale
Researchers from the Institute of Organic Chemistry and Biochemistry of the CAS (IOCB Prague), Institute of Physics of the CAS (IP CAS) and Palacký University...
15.02.2018 | Event News
13.02.2018 | Event News
12.02.2018 | Event News
23.02.2018 | Physics and Astronomy
23.02.2018 | Health and Medicine
23.02.2018 | Physics and Astronomy