Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

What you eat depends on with whom you eat

07.08.2009
Women count calories around men; not so when around other women

If you are a woman who dines with a man, chances are you choose food with fewer calories than if you dine with a woman. That is one of the findings in a study conducted by researchers at McMaster University.

The results appear in the online version of the international journal Appetite.

Meredith Young, PhD candidate in the Department of Psychology, Neuroscience & Behaviour, found that what a person chooses to eat at lunch or dinner is influenced by who they eat with and the gender make-up of the group.

By observing students in naturalistic settings in three large university cafeterias with a wide choice of food options and dining companions, Young found that women who ate with a male companion chose foods of significantly lower caloric value than did women who were observed eating with another woman.

What's more, when women ate in mixed-gender groups their food choices were at the lower end of the caloric scale; the more men in the group the fewer the calories. When women ate in all-female groups, their food was significantly higher in calories.

"Eating is a social activity," says Young. "In university cafeterias people select their food before they are seated and perhaps before they know with whom they will eat. Given the observed differences it seems likely that social groupings were anticipated at the time of food selection."

Young is not surprised by the findings. The diet industry targets female consumers and product advertisements typically depict very slim models rather than average-sized or overweight female models, she says, so food choices appear to be weighed against how other perceive them. In other words, smaller, healthier portions are seen as more feminine, and women might believe that if they eat less they will be considered more attractive to men.

"It is possible that small food portions signal attractiveness, and women conform, whether consciously or unconsciously, to small meals in order to be seen as more attractive," says Young.

As for men's food selections, the study showed that men were neither substantially affected by the number of nor the gender of their dining companions.

McMaster University, one of four Canadian universities listed among the Top 100 universities in the world, is committed to discovery and learning in teaching, research and scholarship. It has a student population of 23,000 and more than 135,000 alumni in 128 countries.

Jane Christmas | EurekAlert!
Further information:
http://www.mcmaster.ca

More articles from Social Sciences:

nachricht Illinois researchers researchers find tweeting in cities lower than expected
21.02.2018 | University of Illinois College of Engineering

nachricht Polluted air may pollute our morality
08.02.2018 | Association for Psychological Science

All articles from Social Sciences >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Molecular switch will facilitate the development of pioneering electro-optical devices

A research team led by physicists at the Technical University of Munich (TUM) has developed molecular nanoswitches that can be toggled between two structurally different states using an applied voltage. They can serve as the basis for a pioneering class of devices that could replace silicon-based components with organic molecules.

The development of new electronic technologies drives the incessant reduction of functional component sizes. In the context of an international collaborative...

Im Focus: LZH showcases laser material processing of tomorrow at the LASYS 2018

At the LASYS 2018, from June 5th to 7th, the Laser Zentrum Hannover e.V. (LZH) will be showcasing processes for the laser material processing of tomorrow in hall 4 at stand 4E75. With blown bomb shells the LZH will present first results of a research project on civil security.

At this year's LASYS, the LZH will exhibit light-based processes such as cutting, welding, ablation and structuring as well as additive manufacturing for...

Im Focus: Self-illuminating pixels for a new display generation

There are videos on the internet that can make one marvel at technology. For example, a smartphone is casually bent around the arm or a thin-film display is rolled in all directions and with almost every diameter. From the user's point of view, this looks fantastic. From a professional point of view, however, the question arises: Is that already possible?

At Display Week 2018, scientists from the Fraunhofer Institute for Applied Polymer Research IAP will be demonstrating today’s technological possibilities and...

Im Focus: Explanation for puzzling quantum oscillations has been found

So-called quantum many-body scars allow quantum systems to stay out of equilibrium much longer, explaining experiment | Study published in Nature Physics

Recently, researchers from Harvard and MIT succeeded in trapping a record 53 atoms and individually controlling their quantum state, realizing what is called a...

Im Focus: Dozens of binaries from Milky Way's globular clusters could be detectable by LISA

Next-generation gravitational wave detector in space will complement LIGO on Earth

The historic first detection of gravitational waves from colliding black holes far outside our galaxy opened a new window to understanding the universe. A...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

Save the date: Forum European Neuroscience – 07-11 July 2018 in Berlin, Germany

02.05.2018 | Event News

Invitation to the upcoming "Current Topics in Bioinformatics: Big Data in Genomics and Medicine"

13.04.2018 | Event News

Unique scope of UV LED technologies and applications presented in Berlin: ICULTA-2018

12.04.2018 | Event News

 
Latest News

When corals eat plastics

24.05.2018 | Ecology, The Environment and Conservation

Surgery involving ultrasound energy found to treat high blood pressure

24.05.2018 | Medical Engineering

First chip-scale broadband optical system that can sense molecules in the mid-IR

24.05.2018 | Physics and Astronomy

VideoLinks
Science & Research
Overview of more VideoLinks >>>